CCC is excited to welcome Jasmine from GadgetsFactory.com, who is sharing her insight on the effectiveness of promotional products as marketing tools. Enjoy!
Promotional products are considered powerful marketing tools because they can attract or gain the attention of potential customers in more efficient and inexpensive ways than other forms of advertising. Your company logo becomes more recognizable when people see it on products that are being used by several different people.
Pic credit: Best-Supplier, Inc.
One reason for their effectiveness is the utility that these products can offer to recipients. People will likely appreciate them and use them on a regular basis, so they are considered gifts and not just product advertisements. Other benefits of promotional products are their cost (especially per impression) and ability to be customized. Depending on the item and quantity purchased, costs for your order can be held in check so you don’t have to commit your entire marketing budget to one project. These items can also be easily customized to add different logos, brand names or company slogans at a very reasonable cost. With that in mind, you can be sure that your marketing dollars will not go to waste.
83% of American consumers surveyed like receiving a promotional product with an advertising message
Promotions and endorsement work in two ways with promotional products. First, receiving branded products motivates recipients to support the company who gave them the product. The next time recipients need your products or services, they’ll be more likely to remember you. Branded promotional products also do an excellent job of creating awareness and informing people about new goods or services. As recipients use the promotional item (or pass it along to a friend or co-worker), they’ll likely refer your company to others (verbally or just by using the branded item). Basically, your recipients will do the marketing for you. Remember, people are more likely to listen to product and company recommendations from friends, family, co-workers or others they’re acquainted with. If your promotional products impress people, recipients will be happy to let people know about your company.
Items such as custom USB drives and other technology products and accessories have become popular today and are generally well received. These products work well with newer gadgets or electronic devices, so people are usually familiar with them. If you’re trying to stick to a budget, don’t assume that technology products are out of reach. Accessories can lower the cost and still reach your desired audience.
Statistic source: The Effectiveness of Promotional Products as an Advertising Medium, PPAI
clearly conveyed communications 
What’s great about promotional products is that they can last a long time. Unlike an advertisement which is short lived and possibly tuned out anyway, a promotional product can keep your brand top of mind for many months or even years if the product is useful.
LikeLike
Great point, Maura! That’s definitely a major benefit of promotional products, one that I always make sure to mention. Thanks for reading and taking the time to comment. Come back soon!
LikeLike
Very informative article, thanks for sharing. Promotional products are cost effective marketing tool. Having your company name and logo printed on these items will surely boost brand awareness for your business. While customer’s constant use of these items guarantees a lot of exposure for your brand. For promo items from Australia you may also visit http://www.davarni.com.au/
LikeLike
Davarni,
Thanks for stopping by and reading our post on the effectiveness of promotional products. I agree with you: promotional products are cost effective, popular and definitely boost brand awareness. I was just checking out a global study on the subject yesterday. Thanks for sharing your website. Now we know where to go for promo products in Australia!
LikeLike
Using promotional products may be an effective marketing strategy for any business. What’s important is to choose an item that is useful and economical. For wide selection of promotional products in Canada you may also visit: http://www.astromarketing.ca/
LikeLike
Thanks for stopping by, Astro Marketing! We appreciate you taking the time to comment and hope you enjoy future content. We’re looking forward to checking out your website.
LikeLike
Promotional products are among the best marketing tools as long as they are useful to the consumer. People love free items and they like companies who give freebies, which makes such custom printed promotional products very effective. More and more companies are giving away this kind of products realizing how effective a marketing strategy it can be. The printing companies like Clubink in Toronto are having a great time with printed promotional items being so popular.
LikeLiked by 1 person
Hi Eric, thanks for stopping by! Agreed, promotional products are one of the most effective advertising mediums when used effectively. It’s impressive to see studies showing how many people keep promotional items and for how long, plus the high rate of recall of the advertiser. Thanks for reading!
LikeLike
Promotional products are effective marketing tools. It can be more effective in reality if the company offers quality promotional products to employees. Easy Replication is the branded company that provides Bulk promotional USB Flash dives and sticks. It also offers USBs with company logo at competitive prices in the market.get more info
LikeLike
Thanks for visiting the CCC blog, Mary Andrea! We agree; promotional products are effective marketing tools, and quality is important. We hope some of our readers check out your company. Cheers!
LikeLike