Vlog Update: Why Have We Been Quiet? Repurposing Content & More

Why Have We Been Quiet? Repurposing Content & More | A Vlog Update

Hello! It’s been a minute (or over six months) since we’ve published new content, so I wanted to jump on with an update. Watch the video below, or scroll down for more.

While we haven’t been publishing new content, we have been updating a lot of our older content. It’s so important to do that to make sure that your content is continuing to deliver value to your audience. Remember to keep an eye on your older content, especially if you see posts generating traffic or you plan to share an older post on social media. Revisit the post to see if it needs updated to continue to be relevant.

Part of the reason we’ve been focusing on updating our older content is one of our goals for 2020—to focus more on distribution while reusing and repurposing our content. It’s time-consuming to create quality content, so we wanted to focus on the distribution and promotion of our content even more, which we accomplished. So, we’ve been going back and resharing a lot of older content, which is still relevant, or updating it in order to still be relevant.

You can share older content in its entirety or take individual tips out of it to share. For example, pull a key point out of a blog article to tweet to your community or share in an Instagram Story. This tactic will allow you to continue to promote and share your content long after you initially create it.

Updating older content on your blog will help your search engine optimization (SEO) efforts, too. Refreshing older articles and posts will draw search engine crawlers to your site.

We are going to publish new content on the CCC blog while continuing to update our older content. Catch all of our new posts by subscribing via the signup box on top of the sidebar on the righthand side of the screen. Scroll down the sidebar to check out recent posts, popular content, categories and keywords. The latter two options will help you find content on a specific topic in addition to the search box in the top righthand corner.

As we create new content, we’d love to hear from you. What topics would you like covered in marketing, writing, social media or small business/entrepreneurship? Maybe you’d like to see a fresh take on a topic we covered previously, or you may be interested in something new. Comment on this post or contact us with topics you’d like to see!

We’re also looking for guest bloggers. We would love to hear your ideas on marketing, writing or social media-related posts, or you could share your small business or entrepreneurial experience for our audience. Reach out, so we can share your story!

Thanks for stopping by. We’re looking forward to hearing from you!

Cheers,

Jaime

Let’s get social:

Vlog: Why You Still Need a Website Today

You're invited to the CCC blog!

I recorded this video the day after a massive Facebook and Instagram outage, but its message is relevant whenever you’re watching it. Social media is a powerful marketing tool for your business, but you still need a website today.

Your website is the hub of all your digital marketing activities.

Your website is your home on the internet, your front door to customers and prospects everywhere. It helps visitors learn more about your company and how you can help them. They can find your website via search engines, social media platforms, advertising campaigns and even offline marketing efforts.

A well-designed, updated website improves your search engine optimization (SEO) efforts and works with social media to enhance your online presence and give your business credibility.

Link Building to Success: Optimize Your Website

So, does your business or brand have a website? If so, drop it in the comments, so we (and our readers) can check it out! If not, let us know why you don’t feel that you need one.

What questions do you have about your website or websites in general?

A reluctant Vlogger,
Jaime

Vlog: CCC Turns 6!

 

This week, my crazy, little venture turned six. It’s been a roller coaster ride, but I would do it all over again.

I’m blessed to work with amazing people and am so appreciative of everyone who has supported me — and my fledgling business — along the way.

It’s been so much fun (and life-changing) to build a business from the ground up and watch CCC grow. I can’t wait to see what the future holds.

If you have a marketing challenge, writing opportunity or social media question, we would love to help.

Thank you for the past six incredible, challenging years, which have felt like a lifetime, yet passed in the blink of an eye.

We’re looking forward to working with you!

Grateful and proud,

Jaime

Vlog: Showcase Your Event in a Show Daily

Last week, CCC was in Indianapolis creating content and getting social with over 34,000 firefighters from around the world at FDIC International 2018. In addition to impressive signage and booth displays, we picked up another cool idea — a Show Daily.

This tabloid-sized publication shared highlights from the previous day’s events. It’s also a great way to feature sponsors, hot/new products and actionable takeaways for attendees to follow up on during or after the show.

A practical piece that also serves as a memento from your event! How can you utilize a Show Daily?

Vlog: This Underutilized Idea Will Help Make Your Marketing Memorable 

What does memorable marketing look like? This piece from FedEx.

The shipping company utilizes its new eCom Label Solutions to promote the benefits of its new eCom Label Solutions. That may sound obvious, but it’s not.

Using your new product or service to promote your new product or service is an innovative and underutilized idea in the marketing world.

Watch our first vlog, and let us know what you think in the comments.

Cheers!

The CCC Team

Mid-Year Review: How are you progressing on your business goals?

It’s nearing mid-June. How are you progressing on your business goals so far in 2019? 

Mid-Year Review: How are you progressing on your business goals?

One of our goals in 2019 was to get back to blogging on a regular basis. In January, we committed to the following in order to deliver more valuable contact to you:

  • Publishing at least two to three times per month—We’re about 50/50 on this goal right now, so we’re aiming to pick it up for the second half of the year. We published twice in January and April but missed February and March entirely. In May, we did manage to post while celebrating our 7th anniversary. 
  • Producing a variety of content types, including videos and long-form content—We’re doing a much better job of varying our content type, especially on social. We have noticed that videos perform best for us on Instagram and LinkedIn right now, while interactive polls work well in Instagram Stories. What type of blog content do you prefer? Are you looking for specific types of content on specific social platforms? 
  • Continuing to promote past content that’s still relevant—We’re doing a much better job of continuing to promote past content and repurposing content, a vital part of our content strategy this year. Are you repurposing content to maximize its value? Are you interested in tips on getting more mileage out of your original content?  
  • Sharing six guest posts to provide diverse view points—We need your help! Despite repeated requests, we haven’t published a single guest post so far this year. Are you interested in contributing? Please see below for more information, or contact us with your idea. 

Why did we commit to these goals for our blog?

 

Publishing Frequency

We’ve noticed that we receive more consistent blog traffic when we’re publishing consistently. You probably will too. While we would all love to publish valuable content daily, it’s important to be honest with yourself. What type of schedule can you commit to? How many resources can you devote to your blog and content marketing efforts?

Our clients always come first at CCC, so we’re committing to a minimum of two blog posts a month this year and hoping to publish more. That will give us time to research our posts, ask for feedback from our audience and publish content that will help you with your marketing efforts.

We’ll be publishing on Tuesdays at 10 AM ET, because the most popular day and time to visit the CCC blog is currently mid-day on Tuesdays. [UPDATE: We’re seeing more visitors and views early on Wednesday mornings, but for now we’re sticking to our scheduling time for consistency. It hasn’t moved that much from the beginning of the year, so it’s not worth changing yet.] Check your analytics to find when traffic spikes to your blog, so you can plan your publishing schedule accordingly. Note that it will change, so it’s important to check in occasionally. 

Content Variety

In the past, we’ve shared mostly traditional blog posts, so we’re looking to mix it up a bit in 2019. Over the past year, we did introduce our first vlogs (or video blog posts), and our ebook continues to be a hit. What types of content work the best for you? What types of content do you prefer to consume?

While there is no perfect blog post length (or publishing frequency), we’re also interested in creating more long-form content. While the criteria of this category continues to be debated, it does perform well overall. Some of our more recent posts were longer than normal, and they continue to draw traffic. We’ve also done a better job of continuing to promote these posts after initially publishing them.

Putting the ‘Marketing’ in Content Marketing

Promoting your content is just as important as creating it. You need a content distribution plan as part of your overall content marketing strategy. Do you have a distribution plan after publishing a blog post? Or do you just hope readers will share it?

We’ve been guilty in the past of only sharing our content shortly after we publish it and then forgetting about it. Don’t make the same mistake! You can get more use out of your content by continuing to promote it (as long as it’s still relevant), and re-purposing content in different formats for different social platforms. For example, you can share individual tips on Twitter from a long-form blog post, or you can create short marketing minute videos for Instagram from a written blog post. Then, refer your communities to your post for more helpful marketing tips.

Speaking of content distribution, how do you like to learn about new blog posts? Email notifications? RSS feeds? Social media? Let us know how you like to stay up-to-date on your favorite blogs.

What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO

Guest Posts (This is where you come in!)

The CCC blog has benefited from an array of guest bloggers in the past, and we want to continue to add diverse voices to the mix in 2019.

We’re looking for people who want to share their experiences and ideas in marketing, writing, social media and small business/entrepreneurship. We don’t like to require a specific word count, although we are interested in publishing more long-form content this year. We’re also open to vlogs, mixed media posts and other interactive ideas you have.

Run a successful marketing campaign? We’d love to share how you did it. Want to give quick writing tips that work for you? Our audience is interested. Have you had success on a particular social platform or want to discuss ideas for a new feature? We’d be happy to publish your savvy social media marketing skills or tips for our readers. Have you achieved success as an entrepreneur or small business owner? Our audience is interested in hearing how you did it.

We realize that our guidelines aren’t highly specific. That’s because we’ve had success with a wide range of content in the aforementioned categories. The diversity of topics within marketing, writing, social media and small business/entrepreneurship keep our content fresh and readers tuned in.

We’ll be happy to discuss your idea or look over an outline before you write your post, so we can give you feedback. We realize what you put into a successful blog post, so we want to make sure you receive a return on your investment. In addition, we’ll publish your photo, company/blog name, social media handles, contact information and website along with your post.

Speak Up! Share Your Progress on Your 2019 Goals 

We’ve shared progress on one of our 2019 goals—recommitting to providing you valuable content through the CCC blog. How are you progressing on your brand’s goals this year? Comment below or share your goal progress or updates with us on social!

We wish all of our loyal readers a strong second half!

Thanks for reading,
Jaime

Let’s get social! Share your 2019 goals progress, marketing questions or favorite summer activities with us on the platforms below.

What are your business goals in 2019?

While we don’t make New Year’s resolutions, we do set goals for our business at CCC. One of our goals in 2019 is to get back to blogging on a regular basis. In order to deliver valuable content to you, we’re committing to the following:

  • Publishing at least two to three times per month
  • Producing a variety of content types, including videos and long-form content
  • Continuing to promote past content that’s still relevant
  • Sharing six guest posts to provide diverse view points

Why?

Publishing Frequency

We’ve noticed that we receive more consistent blog traffic when we’re publishing consistently. You probably will too. While we would all love to publish valuable content daily, it’s important to be honest with yourself. What type of schedule can you commit to? How many resources can you devote to your blog and content marketing efforts?

Our clients always come first at CCC, so we’re committing to a minimum of two blog posts a month this year and hoping to publish more. That will give us time to research our posts, ask for feedback from our audience and publish content that will help you with your marketing efforts.

We’ll be publishing on Tuesdays at 10 AM ET, because the most popular day and time to visit the CCC blog is currently mid-day on Tuesdays. Check your analytics to find when traffic spikes to your blog, so you can plan your publishing schedule accordingly. Note that it will change, so it’s important to check in occasionally.

Content Variety

In the past, we’ve shared mostly traditional blog posts, so we’re looking to mix it up a bit in 2019. Over the past year, we did introduce our first vlogs (or video blog posts), and our ebook continues to be a hit. What types of content work the best for you? What types of content do you prefer to consume?

While there is no perfect blog post length (or publishing frequency), we’re also interested in creating more long-form content. While the criteria of this category continues to be debated, it does perform well overall. Some of our more recent posts were longer than normal, and they continue to draw traffic. We’ve also done a better job of continuing to promote these posts after initially publishing them.

Putting the ‘Marketing’ in Content Marketing

Promoting your content is just as important as creating it. You need a content distribution plan as part of your overall content marketing strategy. Do you have a distribution plan after publishing a blog post? Or do you just hope readers will share it?

We’ve been guilty in the past of only sharing our content shortly after we publish it and then forgetting about it. Don’t make the same mistake! You can get more use out of your content by continuing to promote it (as long as it’s still relevant), and re-purposing content in different formats for different social platforms. For example, you can share individual tips on Twitter from a long-form blog post, or you can create short marketing minute videos for Instagram from a written blog post. Then, refer your communities to your post for more helpful marketing tips.

Speaking of content distribution, how do you like to learn about new blog posts? Email notifications? RSS feeds? Social media? Let us know how you like to stay up-to-date on your favorite blogs.

What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO

Guest Posts

The CCC blog has benefited from an array of guest bloggers in the past, and we want to continue to add diverse voices to the mix in 2019.

We’re looking for people who want to share their experiences and ideas in marketing, writing, social media and small business/entrepreneurship. We don’t like to require a specific word count, although we are interested in publishing more long-form content this year. We’re also open to vlogs, mixed media posts and other interactive ideas you have.

Run a successful marketing campaign? We’d love to share how you did it. Want to give quick writing tips that work for you? Our audience is interested. Have you had success on a particular social platform or want to discuss ideas for a new feature? We’d be happy to publish your savvy social media marketing skills or tips for our readers. Have you achieved success as an entrepreneur or small business owner? Our audience is interested in hearing how you did it.

We realize that our guidelines aren’t highly specific. That’s because we’ve had success with a wide range of content in the aforementioned categories. The diversity of topics within marketing, writing, social media and small business/entrepreneurship keep our content fresh and readers tuned in.

We’ll be happy to discuss your idea or look over an outline before you write your post, so we can give you feedback. We realize what you put into a successful blog post, so we want to make sure you receive a return on your investment. In addition, we’ll publish your photo, company/blog name, social media handles, contact information and website along with your post.

Speak Up! Share Your 2019 Goals 

We’ve shared one of our 2019 goals—recommitting to providing you valuable content through the CCC blog. What are your brand’s goals this year? Comment below or share your goals with us on social!

We wish all of our valued readers a happy, healthy and successful year!

Thanks for reading,
Jaime

Let’s get social! Share your 2019 goals, marketing questions or favorite sports teams with us on the platforms below.