Top-of-Funnel Social Media Marketing: How To Spark Awareness In New Ways

Looking for new ways to build awareness for your brand?

I was honored to join my friend, Sue-Ann Bubacz, host of The Marketing Mirror podcast, for an engaging discussion on how to leverage top-of-funnel social marketing tactics differently in the chaotic and ever-evolving social media landscape today.

Our LinkedIn Live discussion was electric—the ideas were flowing—and attendees shared their thoughts too. We concluded it’s time for a fresh approach to your social media efforts, albeit one guided by intention and strategy.

Some topics we talked about to refine your top-of-funnel social marketing, include:
00:00 Open and Intro
05:47 Joie of Super Star Entrepreneurs gave a big picture framework— 7 insightful tips— in Sue-Ann’s previous LIVE
09:04 CTA All The Way!
10:07 Vanity Metrics?
14:30 Unwinding “Webinar”
17:24 Customer Care & Social Listening Resource: Brooke Sellas, B Squared Media
18:00 Content Buckets
26:17 Exploring the “How” for Content Fodder
27:00 Henneke Duistermaat of Enchanting Marketing on Social Visuals in Practice and Storytelling Techniques Turned Social
32:07 Balancing the Platform vs. Your Business Needs
40:30 Building a Community by Sharing Other Businesses with Jaime
44:14 What A BOT It?
46:35 Firing Up UGC (User Generated Content)
52:42 Conversation Starters
56:15 Intentional Commenting Techniques [Hat Tip: Aware founder Alex Boyd on social selling]

Tune in to The Marketing Mirror podcast on Spotify or YouTube to catch our conversation and share your thoughts too. It’s time to spark conversations, grow your communities and build your brand!

Your burgeoning podcast contributor,
Jaime

Let’s chat (about small business life, your marketing needs or what you’re celebrating):