What are your business goals in 2019?

While we don’t make New Year’s resolutions, we do set goals for our business at CCC. One of our goals in 2019 is to get back to blogging on a regular basis. In order to deliver valuable content to you, we’re committing to the following:

  • Publishing at least two to three times per month
  • Producing a variety of content types, including videos and long-form content
  • Continuing to promote past content that’s still relevant
  • Sharing six guest posts to provide diverse view points

Why?

Publishing Frequency

We’ve noticed that we receive more consistent blog traffic when we’re publishing consistently. You probably will too. While we would all love to publish valuable content daily, it’s important to be honest with yourself. What type of schedule can you commit to? How many resources can you devote to your blog and content marketing efforts?

Our clients always come first at CCC, so we’re committing to a minimum of two blog posts a month this year and hoping to publish more. That will give us time to research our posts, ask for feedback from our audience and publish content that will help you with your marketing efforts.

We’ll be publishing on Tuesdays at 10 AM ET, because the most popular day and time to visit the CCC blog is currently mid-day on Tuesdays. Check your analytics to find when traffic spikes to your blog, so you can plan your publishing schedule accordingly. Note that it will change, so it’s important to check in occasionally.

Content Variety

In the past, we’ve shared mostly traditional blog posts, so we’re looking to mix it up a bit in 2019. Over the past year, we did introduce our first vlogs (or video blog posts), and our ebook continues to be a hit. What types of content work the best for you? What types of content do you prefer to consume?

While there is no perfect blog post length (or publishing frequency), we’re also interested in creating more long-form content. While the criteria of this category continues to be debated, it does perform well overall. Some of our more recent posts were longer than normal, and they continue to draw traffic. We’ve also done a better job of continuing to promote these posts after initially publishing them.

Putting the ‘Marketing’ in Content Marketing

Promoting your content is just as important as creating it. You need a content distribution plan as part of your overall content marketing strategy. Do you have a distribution plan after publishing a blog post? Or do you just hope readers will share it?

We’ve been guilty in the past of only sharing our content shortly after we publish it and then forgetting about it. Don’t make the same mistake! You can get more use out of your content by continuing to promote it (as long as it’s still relevant), and re-purposing content in different formats for different social platforms. For example, you can share individual tips on Twitter from a long-form blog post, or you can create short marketing minute videos for Instagram from a written blog post. Then, refer your communities to your post for more helpful marketing tips.

Speaking of content distribution, how do you like to learn about new blog posts? Email notifications? RSS feeds? Social media? Let us know how you like to stay up-to-date on your favorite blogs.

What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO

Guest Posts

The CCC blog has benefited from an array of guest bloggers in the past, and we want to continue to add diverse voices to the mix in 2019.

We’re looking for people who want to share their experiences and ideas in marketing, writing, social media and small business/entrepreneurship. We don’t like to require a specific word count, although we are interested in publishing more long-form content this year. We’re also open to vlogs, mixed media posts and other interactive ideas you have.

Run a successful marketing campaign? We’d love to share how you did it. Want to give quick writing tips that work for you? Our audience is interested. Have you had success on a particular social platform or want to discuss ideas for a new feature? We’d be happy to publish your savvy social media marketing skills or tips for our readers. Have you achieved success as an entrepreneur or small business owner? Our audience is interested in hearing how you did it.

We realize that our guidelines aren’t highly specific. That’s because we’ve had success with a wide range of content in the aforementioned categories. The diversity of topics within marketing, writing, social media and small business/entrepreneurship keep our content fresh and readers tuned in.

We’ll be happy to discuss your idea or look over an outline before you write your post, so we can give you feedback. We realize what you put into a successful blog post, so we want to make sure you receive a return on your investment. In addition, we’ll publish your photo, company/blog name, social media handles, contact information and website along with your post.

Speak Up! Share Your 2019 Goals 

We’ve shared one of our 2019 goals—recommitting to providing you valuable content through the CCC blog. What are your brand’s goals this year? Comment below or share your goals with us on social!

We wish all of our valued readers a happy, healthy and successful year!

Thanks for reading,
Jaime

Let’s get social! Share your 2019 goals, marketing questions or favorite sports teams with us on the platforms below.

Content Marketing: Transforming Business Since 1895

The Story of Content: Rise of the New Marketing by the Content Marketing Institute

Recently I had the opportunity to attend a big-screen showing of The Story of Content: Rise of the New Marketing. What a great story!

The Story of Content: Rise of the New Marketing by the Content Marketing Institute

Image courtesy of the Content Marketing Institute

If you’re not familiar, the Content Marketing Institute made a documentary telling the story of content marketing — past, present and future.

Yes, content marketing has a past, and I’m not referring to 2015. In fact, John Deere has been succeeding at the art of content marketing since 1895, when it introduced The Furrow. Some of the earliest printed ads were prime examples of content marketing before the ad industry switched directions.

So where are we today? Content marketing is all the rage, but like any other form of marketing, it requires a strategy and commitment. While you may receive extensive engagement on one piece of content, content marketing is a long-term strategy, not an overnight success story.

However, if you stick with it and do it right, you’ll become a valuable resource to your clients, partners and online communities.

Looking for inspiration? The documentary contains real-world case studies of companies in various industries succeeding in the content marketing arena today. We also welcome you to check out some of our past posts on the subject.

Is your company interested in developing relationships and creating value with content marketing? Let’s talk about a strategy that’s right for you.

What brand excels at content marketing in your eyes?

All about the content,
Jaime

Let’s chat (about content marketing, your marketing needs or otherwise):
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