We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Tag Archives: buyer personas
How to Create Content that Works [Twitter Chat Recap]
“Creating content just for the sake of creating content is the strategy that is doomed to failure.” Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion! The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.
3 Ways To Capitalize on Marketing Trends in 2018
It’s that time of year: everyone is publishing their thoughts on the next big things in marketing. We’ve been keeping an eye on a number of projected trends for 2018 and year-end reviews from 2017. Here’s our take on how your business can capitalize. More Quality, Less Quantity (We’re hoping) 2018 is the year thatContinue reading “3 Ways To Capitalize on Marketing Trends in 2018”
Inbound & Down: Certified to Help Clients Achieve Success
As an Inbound Marketing Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey. We would love to help you attract visitors, convert them into leads, close sales with customers and delight them into promoters.
Evaluating Feedback: How to Listen to What’s Not Being Said
In our last post, we talked about how the gift-giving process makes you a better marketer. The final similarity discussed was evaluating your feedback, which is crucial to your success in marketing. The problem is that it can be difficult to evaluate your feedback. Prospects and customers are human, so they’re complex. Perhaps they fit yourContinue reading “Evaluating Feedback: How to Listen to What’s Not Being Said”
How the Gift-Giving Process Makes You a Better Marketer
I love to give gifts. Part of it is seeing the joy that the recipient expresses, but part of it is the process. Finding the perfect gift for someone isn’t easy and shares a lot in common with the marketing process. First, there’s the research into what the recipient likes and how he spends hisContinue reading “How the Gift-Giving Process Makes You a Better Marketer”
Boosting Sales 101: 5 Marketing Tips You Should Know
No matter what industry you work in, you need to make sure that you get the most out of it. Sometimes, it can feel as though your business is stagnating. Are you ready to boost your sales? Here are five marketing tips that can help. 1) Come to grips with conversion rates At first, theContinue reading “Boosting Sales 101: 5 Marketing Tips You Should Know”
5 SEO Techniques That Will Boost Your Web Presence
Search engine optimization (SEO) is something that every website and business owner needs to use and understand. Here are 5 techniques to help you get started and boost your web presence. Choose Your URL Carefully It’s important to make sure your website’s URL is search engine-friendly. This is important when you’re setting up a websiteContinue reading “5 SEO Techniques That Will Boost Your Web Presence”