Struggling with how to stay engaged with your employees and clients during this unsettling time? Keep these tips in mind while creating your communications. How to Stay Engaged with Your Employees During a Crisis First, reassure your employees regarding their pay. During a crisis, consistent income is vital to helping people stay calm and positive.Continue reading “How to Stay Engaged with Your Audiences During a Crisis”
Tag Archives: social media voice
What’s the Story in Social Media Marketing? Stories.
This summer, social media platforms debuted so many new features it was hard to keep up. (Miss out while you were on holiday? Catch up with our roundup.) As fall color explodes, the platforms continue to test and release new features, with Instagram leading the way. With all the changes, the story of the yearContinue reading “What’s the Story in Social Media Marketing? Stories.”
Social Media’s Sizzling New Features You Need to Know About
Summer may conjure up lazy days at the beach, but social media platforms have been busy debuting new features. Here’s a summer roundup of features you may have missed, so you can incorporate them into your social media strategies. Instagram It started in May with an improved inbox. More than 150 million active daily usersContinue reading “Social Media’s Sizzling New Features You Need to Know About”
Understanding Social Media Etiquette with Real-World Scenarios
Google social media etiquette, and you’ll retrieve over 4,000,000 results (at the time of this writing). Clearly, it’s a topic that resonates with people, and in the ever-changing, real-time realm of social media, it’s easy to understand why people are confused on what’s appropriate and what’s not. Throw in trying to balance personal and business accounts on aContinue reading “Understanding Social Media Etiquette with Real-World Scenarios”
From Like to Love: Instagram Moves Beyond Likes with New Features
Live video. Stories. A reply button. Instagram has been busy adding new features in 2016, and they all point in one direction: getting social. The popular visual social platform has always drawn high levels of engagement, but a good chunk of that was relegated to likes — which are nice but may not lead to anythingContinue reading “From Like to Love: Instagram Moves Beyond Likes with New Features”
4 Tips to Communicate Clearly With Emojis
When emojis burst onto the scene, people rejoiced. These colorful characters were fun and broke through language and cultural barriers. In 2015, the Oxford Dictionaries cemented their place in our language by selecting an emoji — the Face with Tears of Joy — as the Word of the Year. Predictions of a future with little toContinue reading “4 Tips to Communicate Clearly With Emojis”
How House of Cards is Winning the Marketing Game
I’m voting for Frank Underwood for President in 2016, and here’s why: House of Cards is winning the marketing game. I'm in, Mr. President. #FU2016 ✔ Well done, @HouseofCards. 👌 #socialmedia #integratedmarketing pic.twitter.com/uD1T7ajq5y — Jaime Shine 💬 Marketer | Writer (@jaimeshine) February 29, 2016 The trailblazing show has launched an integrated marketing campaign to supportContinue reading “How House of Cards is Winning the Marketing Game”
Social Media Isn’t Easy: 5 Reasons Why It’s Worth It
Last week, we reminded everyone that social media isn’t free and recommended five ways to maximize your time and money. This week, we’re addressing another misperception. Social media isn’t easy, but it’s worth it. We’re not talking about the act of tweeting itself or posting pictures of your kids on Facebook or Instagramming everyContinue reading “Social Media Isn’t Easy: 5 Reasons Why It’s Worth It”
Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money
Social media isn’t free. There, we said it. It’s been said before, but no one seems to believe it. Even if you’re not advertising or boosting posts, someone (or multiple someones) is spending time strategizing, creating content, posting and engaging with community members. Or at least we hope they are. Social Media Isn’t Free TimeContinue reading “Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money”
Why Grammar Still Matters (Even on a Smartphone)
Does your email signature on your smartphone contain the following disclaimer? Sent from [insert smartphone model here]. Please excuse misspellings, typos and grammatical errors. Sorry, it won’t save you. This post is being typed on a smartphone, but I don’t expect you to excuse any errors. In fact, I’m embarrassed when I spot an error,Continue reading “Why Grammar Still Matters (Even on a Smartphone)”
clearly conveyed communications 