This summer, social media platforms debuted so many new features it was hard to keep up. (Miss out while you were on holiday? Catch up with our roundup.) As fall color explodes, the platforms continue to test and release new features, with Instagram leading the way. With all the changes, the story of the yearContinue reading “What’s the Story in Social Media Marketing? Stories.”
Tag Archives: word-of-mouth marketing
How to Provide a Superior Customer Experience on Social
If your brand is on social media, fans expect a conversation, not a one-way broadcast. They’ll use this medium to provide feedback on their customer experience and request assistance when needed. Are you ready to provide a superior customer service experience on social? “Brands that are still refusing to use social for customer care will really startContinue reading “How to Provide a Superior Customer Experience on Social”
How To Earn Your ’15 Minutes’ In Business With Style & Grace
“In the future, everyone will be world-famous for 15 minutes.” -Andy Warhol (or not) People often ask me what the hardest part of leaving the corporate world and starting my own business was. It was learning to promote myself, which may come as a surprise. Granted, I should have been doing that in the corporateContinue reading “How To Earn Your ’15 Minutes’ In Business With Style & Grace”
Wristbands: Carrying Your Message for Miles (and Years)
When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one ofContinue reading “Wristbands: Carrying Your Message for Miles (and Years)”
If You Build It, They Will Come… If You Invite Them
If you build it, they will come… if you invite them. Did you dream of grabbing a domain name and waking up to a devoted following the next day? Not quite. But if you invite people who enjoy your content and keep them coming back for more, you may end up with your own field of dreams.
You Don’t Know Jack About Brandjacking
In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”
Promotional Products As Effective Marketing Tools
CCC is excited to welcome Jasmine from GadgetsFactory.com, who is sharing her insight on the effectiveness of promotional products as marketing tools. Enjoy! Promotional products are considered powerful marketing tools because they can attract or gain the attention of potential customers in more efficient and inexpensive ways than other forms of advertising. Your company logoContinue reading “Promotional Products As Effective Marketing Tools”
4 Reasons #GivingTuesday Is Succeeding (And You Can Too!)
November 27, 2012 was the inaugural #GivingTuesday. Here are four reasons why this powerful movement is succeeding that your business or brand can use to succeed too.
clearly conveyed communications 