August 2016 – clearly conveyed communications

2016 Olympic Marketing Game Winners

So many athletes won big at this year’s Olympics, delivering their best performances on the world’s biggest stage. Who won the 2016 Olympic Marketing Games? Gold Under Armour, Rule Yourself This popular brand has done the best job of taking advantage of changes to Rule 40. It submitted a marketing plan in accordance with the (slightly)Continue reading “2016 Olympic Marketing Game Winners”

Olympic Marketing: A Balancing Act for Brands

The Olympics are an opportunity of a lifetime, not only for athletes but for marketers too. Unfortunately, that dream can quickly turn into a nightmare for brands who aren’t official Olympic sponsors. In 2012, we talked about the limitations of companies who weren’t official sponsors (rumored to cost upward of $25 million) to benefit fromContinue reading “Olympic Marketing: A Balancing Act for Brands”