We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Tag Archives: brand
How To Find the Right Influencer For Your Brand
In our last post of 2017, guest blogger Tanya Sen shared Why Influencer Engagement is Important in Digital Marketing. Partnering with an influencer can boost your digital marketing efforts, but you need to put together a plan before diving into a relationship. A Partnership Made in Heaven… or Not The success of your influencer marketingContinue reading “How To Find the Right Influencer For Your Brand”
Why Influencer Engagement is Important in Digital Marketing
Editor’s Note: We’re excited to welcome Tanya Sen as a contributor to the CCC blog! Enjoy her article below on the importance of influencer engagement in your digital marketing strategy, and learn more about her at the end of the article. If you’d like help with your digital marketing strategy, contact us so we canContinue reading “Why Influencer Engagement is Important in Digital Marketing”
What’s in the Power of a (Re)Brand? Everything
Rebranding is all over the news these days as brands deal with changing audiences, shifting priorities and, in some cases, dramatically altered landscapes. I was reading a story in Kent State Magazine about my alma mater’s rebranding, when a quote caught my eye. “A brand articulates our aspirations and elevates us to where we want toContinue reading “What’s in the Power of a (Re)Brand? Everything”
Customer Experience: Starbucks Shows How It’s Done
Loyal readers of this blog know that I’m an espresso lover and Starbucks fan. Despite being a longtime, loyal customer, I do run into problems with the coffee behemoth once in awhile, like you will with any brand. What matters most is how your favorite brands resolve these occasional issues. Earlier this week, I decidedContinue reading “Customer Experience: Starbucks Shows How It’s Done”
The Dark Side of Social: How to Respond When Things Go Wrong
At CCC, we’re big believers in the power of social media and the value that it can provide to your brand. However, you need to understand the darker side of social so you’re prepared for anything that could go wrong or reflect your brand in a negative light. Recently I was on Twitter and noticedContinue reading “The Dark Side of Social: How to Respond When Things Go Wrong”
3 Simple Marketing Tips For Your Next Product Launch
Are you planning a product launch? How is your marketing plan looking? If you’re looking for some tips, then you’ve come to the right place. We’ve helped startups launch new products over the years, and today I’m going to share three of the most successful methods I’ve seen. Focus on your core Just for aContinue reading “3 Simple Marketing Tips For Your Next Product Launch”
Essential Guide To Creating A Memorable Brand For Your Small Business
Branding is all about resonating with your target audience. If you want to cut through the incessant chatter of the online world or make an impact in the offline world, then your brand needs to say a lot about you. But how do you go about creating a brand that both reflects what you doContinue reading “Essential Guide To Creating A Memorable Brand For Your Small Business”
Facebook’s Next Stop: World Domination (and That’s a Good Thing)
When I was growing up, my friends and I used to talk about what we wanted to achieve. No matter what occupation came up or what route someone wanted to take, it always ended with ‘world domination.’ That’s what Facebook wants too, and it may get there. The stats are already ridiculous, but the socialContinue reading “Facebook’s Next Stop: World Domination (and That’s a Good Thing)”
Does Your Brand Speak Emoji? 😎 💬 💻
Emoji. Those cute little characters that you add to your texts and tweets are all grown up — or at least getting there. In fact, the “picture letters” have moved into the business world. Today #ChevyGoesEmoji. But first, tweet us your favorite emoji to get this party started. http://t.co/cATXXdIfsn pic.twitter.com/bKnxRBaMHY — Chevrolet (@chevrolet) June 25,Continue reading “Does Your Brand Speak Emoji? 😎 💬 💻”
clearly conveyed communications 