The Best Social Media Sites For Business Marketing

"A Conversation" by Khalid Albaih via CC BY 2.0

Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too.

I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best social media sites for business marketing.

Facebook image via CC0 Public Domain

Is your business on the largest social networking site on the planet?

Facebook

Facebook has been around for 11 years now and few would have predicted its success. When it started out, there were a few users who accessed the platform to stay in touch with family and friends. Facebook is currently the most used social networking site of all time and shows no sign of slowing down. Millions of people use Facebook every day for a variety of reasons, and this is why it’s perfect for marketing. In addition to the vast amount of potential customers, the social giant offers resources for businesses to help with your marketing efforts. You can pay to have your Facebook page advertised on people’s News Feeds who fall into your target audience(s). There’s also a local element; you can advertise directly to potential customers in your area and promote your location via check-ins, a map and your profile. It’s a tremendous site for businesses to use and continues to add new features and resources on a regular basis.

Twitter image via CC0 Public Domain

Has your business joined the conversation on Twitter?

Twitter

When I think of Twitter, two words pop into my head: real-time and community. Twitter is the social networking site that people go to for instant updates. With its 140-character limit (for now), the micro-blogging platform encourages a higher volume of posting than other social platforms. Many people now go on Twitter to find out about news stories and learn what’s going on in the world. If you’re a Twitter veteran, you’ve probably noticed that online communities are easily formed there by utilizing lists, hashtags and tagging other users. In a business sense, it’s ideal for marketing. You can zone in on Twitter audiences that are most relevant to your business. Twitter also presents you the opportunity to engage with a lot of people. Some of the best social media marketing strategies include using Twitter to engage with users. Using hashtags gives you the chance to promote your business to people all over the world.

Image via CC0 Public Domain

Is your business utilizing the power of video?

YouTube

Many people forget about YouTube when the discussion turns to social media. It is considered a social networking site because you can create a profile and interact with others. YouTube was purchased by Google in 2006, only a year after its arrival, and is now a serious player in the entertainment business, with billions of people watching videos every day. This is fantastic news from a business marketing perspective. It gives you a chance to upload videos promoting your business, which can be viewed by potential customers around town or around the world. There’s also a chance that your video could go viral, resulting in a significant increase in traffic, attention and customers to your business. If a picture’s worth a thousand words, than a video is worth even more.

While social media is a conversation, what you want to achieve from this game-changing addition to your marketing mix is all about you.

While these three social platforms can be great options for businesses, remember that your business has unique objectives and needs. That’s why it’s crucial to put together a strategy before getting social. If you’d like help putting together your targeted strategy (or just have some questions on the subject), let us know. We love to help brands get social with their targeted audience(s)!

Let’s do social well (and social good),
Jaime

Let’s chat (about social media for business, social strategies or otherwise):
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Facebook’s Next Stop: World Domination (and That’s a Good Thing)

When I was growing up, my friends and I used to talk about what we wanted to achieve. No matter what occupation came up or what route someone wanted to take, it always ended with ‘world domination.’

Planet Facebook or Planet Earth?

“Planet Facebook or Planet Earth? by Paul Butler” via Duncan Hill via CC BY 2.0

That’s what Facebook wants too, and it may get there. The stats are already ridiculous, but the social giant continues to incorporate itself more and more into our everyday lives. Earlier this year, one billion people used Facebook in a single day. Think about that: 1 in 7 people on Earth logged into Facebook in one day. That’s incredible! And the social behemoth isn’t stopping now.

“On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.” –Mark Zuckerberg

Here’s what Facebook has been up to this summer:

We already talked about how Facebook wants to be your news source, and the largest social media platform continues to strengthen its standing with journalists, publishers and public figures. It allows you to keep in touch with friends and family and even share private moments via Messenger and Moments. Now it’s looking to enter your work space and help those without the luxury of broadband Internet access stay connected.

If Facebook were a country, it would be the most populous on Earth. (Source: Huffington Post)

The social behemoth has 1.49 billion monthly active users (as of 6/30/15) and approximately 83% of its daily active users are outside the US and Canada. More than 40 million small businesses have active Pages, and the social leader employs nearly 11,000 people in 48 offices around the world. (Source: Facebook)

Do you see what I mean? Facebook isn’t comparing itself to Twitter or worrying about what Snapchat is doing. It’s trying to help people in need, bring Internet access to the whole world and connect people in every generation, in every country and in every language.

One day Facebook may touch nearly every aspect of our lives, from work to school to play, and it could change the world.

Read: Facebook Pages: Now Open for Communication

What’s the Future of Facebook? 

Do you see Facebook moving beyond a social platform in its future?

Is Facebook’s potential worldwide power good or bad?

Planet Facebook or Planet Earth: Where will we live in the future?

Tipping my cap to Zuck,
Jaime

Let’s chat (about Facebook, world domination or otherwise):
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Facebook Wants to be Your News Source: Is That What You Want?

Facebook’s at it again. The social behemoth has tweaked its News Feed algorithm to focus on time spent looking at a post — regardless of engagement.

Facebook wants to be your news source

Facebook wants to be your news source. But do you want to get your news from Facebook?

“We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them.”
-Ansha Yu, Facebook software engineer

The implications of this move could be interesting to brands. We had previously been encouraged via another News Feed algorithm update to share link-style posts instead of pictures. This move presented a dilemma to some pages, including CCC, because photo posts continued to draw more engagement while link posts now had a greater reach. So we mixed our post types in order to satisfy Facebook’s wishes and our audience’s.

Now Facebook is pushing even harder towards brands sharing link posts with its ‘time spent reading’ update. People rarely spend much time looking at photo posts, unless someone uploads an entire album or an infographic. You’re more likely to linger on a post while reading, whether it’s text or an article.

This move fits in with Facebook’s overall goal to be your destination for news. However, it seems that Facebook users don’t want to focus on the news when they visit the site. On the CCC page, we’ve always had a much higher engagement rate on photos than articles even if fans are clicking through to read the articles.

So let us ask you, Facebook users: What type of content do you prefer on Facebook?

A) Newsworthy articles
B) Fun/inspirational pictures
C) Updates from family/friends
D) Special offers from brands

For now, we’ll continue to offer a mix of newsworthy articles in our areas of expertise (marketing, writing and social media) along with fun pictures and tips in a visual format. But it will be interesting to monitor this development and see if Facebook is able to move closer to the news destination it wants to be.

Where do you see Facebook’s future — news, entertainment, connecting people or something else?

CCC’s Reporter Extraordinaire,
Jaime

Let’s chat (on Facebook, news or otherwise): 
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