There’s much discussion these days about measuring the right key performance indicators, or KPIs. Are likes worth anything? Are shares social gold? Does engagement help if it doesn’t lead directly to business? These questions are important and worth discussing at your company (and on this blog). However, my question today is, how do you measureContinue reading “How Do You Measure the Impact of ‘Dark Social?’”
Tag Archives: get social
InstaStrategy: How to Thrive on the ‘New’ Instagram
What a year it’s been for Instagram! The fast-growing social platform is implementing numerous changes to celebrate its sixth year. People tend to resist change, so it’s no wonder that some of these changes have been met with consternation. View this post on Instagram A post shared by Jaime Shine 💬 Marketer (@jaimeshine) The DreadedContinue reading “InstaStrategy: How to Thrive on the ‘New’ Instagram”
How to Provide a Superior Customer Experience on Social
If your brand is on social media, fans expect a conversation, not a one-way broadcast. They’ll use this medium to provide feedback on their customer experience and request assistance when needed. Are you ready to provide a superior customer service experience on social? “Brands that are still refusing to use social for customer care will really startContinue reading “How to Provide a Superior Customer Experience on Social”
Social Media Isn’t Easy: 5 Reasons Why It’s Worth It
Last week, we reminded everyone that social media isn’t free and recommended five ways to maximize your time and money. This week, we’re addressing another misperception. Social media isn’t easy, but it’s worth it. We’re not talking about the act of tweeting itself or posting pictures of your kids on Facebook or Instagramming everyContinue reading “Social Media Isn’t Easy: 5 Reasons Why It’s Worth It”
Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money
Social media isn’t free. There, we said it. It’s been said before, but no one seems to believe it. Even if you’re not advertising or boosting posts, someone (or multiple someones) is spending time strategizing, creating content, posting and engaging with community members. Or at least we hope they are. Social Media Isn’t Free TimeContinue reading “Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money”
4 Digital Marketing Trends That Will Dominate 2016
I know, I know; 2015 isn’t even over yet, and we’re already talking about 2016. Digital marketing trends move fast, so you always have to look at what’s next to stay ahead of the game and start adapting your strategy early. If you can pinpoint the major marketing trends of the next twelve months, youContinue reading “4 Digital Marketing Trends That Will Dominate 2016”
The Best Social Media Sites For Business Marketing
Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too. I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best socialContinue reading “The Best Social Media Sites For Business Marketing”
5 Digital Marketing Trends To Develop Your Marketing Strategy
A strong online presence is essential in today’s market. Without the help of digital marketing, your business is already one step behind. It’s that simple. To make sure that you never fall behind the curve, here are five marketing trends to keep you current. These are relevant right now, so prepare to adjust and adapt inContinue reading “5 Digital Marketing Trends To Develop Your Marketing Strategy”
Peanutized: How to Encourage Fans to Engage With Your Brand
Have you been Peanutized? I took the plunge this afternoon. After seeing the fun creations in my Facebook News Feed the past few days, I couldn’t resist anymore. (Ah, the power of social media…) Get Peanutized is a cool microsite that 20th Century Fox is using to promote the upcoming release of The Peanuts MovieContinue reading “Peanutized: How to Encourage Fans to Engage With Your Brand”
Content is King — or is Conversation?
We live in an era where content is king — or so we’re told on a daily basis. But think about it… If you produce awesome content and no one is around to consume it, is it still king? Cory Doctorow doesn’t think so.
clearly conveyed communications 