Take Action: 7 Tips to Attract Clients To Your Social Media Communities

While it might be easy for you to build a following on social media, it’s challenging turning your fans into a loyal customer base. You want the transition to be seamless to keep everything running accordingly. Learn what your followers need from you to help you flourish! Here are some ways to turn your followers into clients.

Why Updating Your Existing Content Is So Important (And How To Do It)

Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!

Writing (& More) for Small Businesses Delivers Big Opportunities

While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.

How to Attract Customers to Your Brand with Inbound Marketing

You can attract butterflies (your target audience) to your coneflower (product or service) with sweet nectar (compelling content). While your inbound marketing efforts do require attention, they’re worth the effort—and help is available. Plus, these efforts can help you withstand a cold spell in your business and can be replicated to help you grow your business. 

How to Connect with Customers in the Age of Assistance

We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”

Social Media Summer Round-Up: New Features You Need To Know

Social media platforms are constantly evolving, so it’s important to keep up on the latest features and understand how to use them for your brand or business. Enjoy our summer round-up with a cool drink in-hand! Instagram Stories continue to explode in popularity, as they’re expected to outpace Feeds as the primary mechanism of contentContinue reading “Social Media Summer Round-Up: New Features You Need To Know”

Vlog: Why You Still Need a Website Today

Social media is a powerful marketing tool for your business, but you still need a website today. Your website is your home on the internet, your front door to customers and prospects everywhere. It helps visitors learn more about your company and how you can help them.

3 Big (Affordable) Marketing Ideas For Your Small Business

Don’t let a tight budget keep you from marketing your business and showing your tremendous products or services to potential new customers. These three tips will help you market your business in a big way without blowing the budget.

Vlog: This Underutilized Idea Will Help Make Your Marketing Memorable 

What does memorable marketing look like? This piece from FedEx. The shipping company utilizes its new eCom Label Solutions to promote the benefits of its new eCom Label Solutions. That may sound obvious, but it’s not. Using your new product or service to promote your new product or service is an innovative and underutilized ideaContinue reading “Vlog: This Underutilized Idea Will Help Make Your Marketing Memorable “

How To Earn Your ’15 Minutes’ In Business With Style & Grace

“In the future, everyone will be world-famous for 15 minutes.” -Andy Warhol (or not) People often ask me what the hardest part of leaving the corporate world and starting my own business was. It was learning to promote myself, which may come as a surprise. Granted, I should have been doing that in the corporateContinue reading “How To Earn Your ’15 Minutes’ In Business With Style & Grace”