Who can sell braised tofu to a nation of meat lovers? Chipotle can. The fast casual Mexican food chain introduced Sofritas last year in select markets but faced a serious problem, at least in the US. Americans eat meat — and a lot of it. Who wants some tasty braised tofu? So Chipotle got creative andContinue reading “How Chipotle Sold Sofritas to a Nation of Meat Lovers”
Category Archives: Promotions
Wristbands: Carrying Your Message for Miles (and Years)
When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one ofContinue reading “Wristbands: Carrying Your Message for Miles (and Years)”
Promotional Products As Effective Marketing Tools
CCC is excited to welcome Jasmine from GadgetsFactory.com, who is sharing her insight on the effectiveness of promotional products as marketing tools. Enjoy! Promotional products are considered powerful marketing tools because they can attract or gain the attention of potential customers in more efficient and inexpensive ways than other forms of advertising. Your company logoContinue reading “Promotional Products As Effective Marketing Tools”
And the winners are…
CCC Fan Appreciation Contest Last week, we held the CCC Fan Appreciation Contest on our Facebook page to help celebrate our one-year anniversary as a company. (Check out our first blog post, appropriately entitled An Introduction.) Winners Thank you to everyone who entered and shared the contest to make it a success! We always appreciateContinue reading “And the winners are…”
Special Offers: Are You Engaging Customers or Just Irritating Them?
It’s that time of year! During the Holiday shopping season, companies love to entice deal-hungry consumers with special offers to grab their share of the pie. Facebook page offers. Mobile discount codes. Coupons, special discounts or gift cards with purchases. These promotions can be a great way to interact with fans and create ambassadors forContinue reading “Special Offers: Are You Engaging Customers or Just Irritating Them?”
Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts
I’m not a political junkie, but I do consider myself a well-informed voter. I vote for each candidate individually, not strictly along party lines, and actually put some time and thought into my decisions. Throw in the fact that I’m an advertising major, and you probably figure I can’t get enough of the campaign season.Continue reading “Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts”
Advertising: Do You Watch?
Are you a fan of ads? In the age of TIVO and DVRs, you’re probably thinking that’s not even relevant anymore. But I’m talking about all types of advertisements, from magazine and online ads to billboards and yes, television. I came across an article on the ‘winners’ of Olympic advertising, so this subject came toContinue reading “Advertising: Do You Watch?”
Technology: It’s Not Just For Trekkies Anymore
Technology has permeated all aspects of society from the workplace to how we order pizza. (If you’re still phoning in your orders for the popular pies, get with the program.) You probably utilize technology throughout your daily routine and don’t even realize it. Why? Because it works. You don’t have to understand why it worksContinue reading “Technology: It’s Not Just For Trekkies Anymore”
Sports & Leisure: Scoring Points and Creating Fans
It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can elicit as much passion about your company as the home team. Becoming a part of game day is aContinue reading “Sports & Leisure: Scoring Points and Creating Fans”
clearly conveyed communications 