Technology has permeated all aspects of society from the workplace to how we order pizza. (If you’re still phoning in your orders for the popular pies, get with the program.) You probably utilize technology throughout your daily routine and don’t even realize it. Why? Because it works. You don’t have to understand why it works or how it works as long as it does. You may not realize just how plugged in you are until there’s an interruption (like last weekend’s storms / power outages).
The uninterrupted access provided by technology offers us increased flexibility – in how we work and how we live. You’re no longer tied to an office to get work done; smart phones, laptops and wireless technology allow us to log in from virtually anywhere.
Because of this virtual landscape, technology items cross over from work to play effortlessly, resulting in increased usage and visibility.
When you promote your business with a branded technology item, it will be seen – again and again – lowering the cost per impression (CPI) to a miniscule amount. When recipients use – and like – the item you gave them, they recommend it to others and associate your company with that good feeling. Who should I go to when I need a service? Oh, there’s XYZ company on my USB drive.
Also driving exposure and CPI is technology’s lengthy shelf life, so to speak. Yes, it’s constantly evolving, but items don’t quickly become obsolete.
Remember when everyone thought we would be driving flying cars by now?
New features are introduced and items are redesigned, but at the end of the day, it’s still a digital photo frame. It’s still practical, stylish and occupies prime desktop real estate.
Think technology is out of reach on your budget? With the continued evolution, prices become more and more competitive.
Remember IBM’s first USB drives debuting at $50 for 8MB of storage? Your dollar will go a little further these days.
And don’t discount accessories. The technology arena has expanded to include embellishments that make your life even easier, protect your gadgets or just make them look cool.
The important thing to remember about technology is that it’s ingrained in every aspect of life for most of us. So when you delve into this popular category, you extend your reach into places your company could boldly never go before.