A Business Anniversary to Remember: CCC Turns 7

This week, Clearly Conveyed Communications turns seven! It’s hard to believe my little venture is hitting the 7-year milestone on May 15th, but I’m so grateful to so many people who I’ve met and worked with along the way.

 

CCC turns 7!

 

As we celebrate our seventh anniversary, I want to share seven tips I’ve learned during our seven years in business.

  1. You can be a small business owner. Entrepreneurship isn’t only for people with extensive resources, a trust fund or a Harvard MBA. It’s hard work to build a business, but it is possible to do it from scratch. Have an idea?
  2. Remember your why. The day-to-day grind of running and growing your business can be overwhelming at times. Remember why you started your business, and keep a prominent reminder in your office or close at hand, so you can see it when you need a boost.
  3.  Celebrate the little (and big) victories. Small business owners have big dreams, so remember to take the time to celebrate victories, large or small. These successes will keep you going during tough times and losses, which will happen. What are you celebrating?
  4. Be ethical always. Some people say there are no ethics in business today, but I disagree. In the digital age, trust is more important than ever. As we spend more time online and on social media, it’s imperative that you’re honest with customers, partners and yourself. Don’t promise results you can’t achieve, or work with people who use unethical business practices.
  5. Your time is your most important asset. As a small business owner, you have to weigh every request on your time, and learn to say no to opportunities that aren’t a good fit for your business. It’s hard to turn down a potential project or client, but it may help you grow in the long run.
  6. Focus on paid work. As a small business owner, you need to focus on revenue-generating activity as much as possible. If you can’t bill for an activity, can you delegate it or stop doing it? That may not be possible, but you need to regularly review how you’re spending your time to make sure your cash flow remains strong. Too much non-revenue work can put you out of business.
  7. Put your current customers first. We all want to grow, but remember to put your current customers first. You’ve probably heard that it’s much less expensive to do more business with current customers than to find new ones. By spending time on (and with) your customers, you can find new opportunities to grow your business with them, and you’ll deliver an impressive customer experience that will encourage referrals.

 

Thank you to everyone who has supported us along the way. What an incredible journey it’s been, and we can’t wait to see what the future holds!

If you’re looking for help with your company’s marketing, writing or social media needs (or know someone who does), let’s talk.

Toasting 7 incredible years,
Jaime

Let’s chat (about small business life, your marketing needs or what you’re celebrating):

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3 Big (Affordable) Marketing Ideas For Your Small Business

As a small business owner or entrepreneur, you have BIG ideas for your business. But do you have the budget to match?

A San Francisco sunset captured by a drone

Don’t let a tight budget keep you from marketing your business and showing your tremendous products or services to potential new customers. These three tips will help you market your business in a big way without blowing the budget.

Think Big on a Short-Term Scale

Would you love to shoot drone footage of your landscape projects? Rent a drone for a day and capture footage for your website, blog and social channels. If you’re interested in high-priced equipment or technology, see if you can rent it. You’ll stay on budget and test the equipment, so you’ll know what you want if you can buy one in the future.

You can also rent big-ticket items for occasional needs to keep capital free for other purchases. Looking for designer clothing for a photo shoot? Rent styles that fit your project if you don’t plan on using them regularly. There’s no need to buy them to use one or two times.

Along with renting big ticket or low use items, barter goods and services with fellow small business owners or professionals. Perhaps a graphic designer will design a marketing piece for you in exchange for you writing copy for her website. If you go this route, be honest about the value of your services, so it’s a win-win for both parties involved. You don’t want to damage your reputation by shortchanging a fellow small business owner or business professional and losing potential business.

Modify Stock Solutions to Fit Your Needs

Stock photos and other tools draw a bad rap, but they are lifesavers to small business owners everywhere. Search sites such as Pixabay or Creative Commons to find photos you can legally use in your marketing efforts. (Note any citations required and follow any stipulations mandated by the photo owner.) Then, modify these photos to fit your needs with tools such as Canva or PicMonkey. Canva offers free and low cost stock photos as well.

You can use PowerPoint to remove backgrounds from images (if you have permission to do so), add text to images and add filters. Create a visual for a specific social platform by changing your slide size to the preferred size of the platform, and then save your design as an image file (JPEG or PNG) to share. Screenshots are another visual option, depending on what you’re trying to show.

Don’t forget about social platforms when editing photos! Most platforms offer an array of filters, stickers, text options and more to add personality to your photos and make them stand out. Keep your brand in mind when modifying photos or editing visuals. Does it fit your brand image? Do you stick with a certain aesthetic on social? Have fun and show your brand’s personality, but don’t use a filter, sticker or other edit that doesn’t fit your brand.

Build a WordPress site (or pay someone to build you one) instead of having a custom website designed from scratch. WordPress offers hundreds of themes, both free and paid, that allow you to find a look that fits your business. You can customize your site extensively, even if you don’t know how to code. Build a beautiful, user-friendly site on a much smaller budget that will serve your customers and potential new customers well.

Do It Yourself But Don’t Hurt Your Brand

With the internet, there is more information and tools at your fingertips then ever before. You can handle a lot of tasks for your business yourself, but be honest about your capabilities. Don’t try to DIY something that ends up looking cheap or unprofessional and hurts your brand.

Take photos of interesting sights when you’re out and about to use for future content. It’s nice to be able to use your own photos and not have to worry about finding stock photos like we mentioned earlier. If something captures your eye, take a photo. You never know what will be a good fit for a future blog article or social post.

Can’t afford a professional video crew or photographer? Ask a friend with a steady hand to film a short video of you talking about your business or take some pictures of you in action. The cameras on most smartphones today are high tech, so you can still look professional while staying in budget.

While we’re on the subject of creating content, there are a number of free, online tools to help you create a variety of content types. Create GIFs, convert videos to GIFs and edit images with EZGIF.com. Find out what colors are on a website or in an image with Color Combos or ImageColorPicker.com. View vector art, find free fonts and much more at PRISM. Create videos with Adobe Spark or Animoto.

Know Your Tools, Capabilities and Limitations

We’re not trying to dissuade you from hiring a professional. At some point, you’ll come across a situation or project where you need professional skills and expertise. However, we understand that budgets can be tight for small businesses and startups. It may make sense to handle as much as you can internally for now until you can afford to outsource tasks and free up your time to focus on why you’re in business.

If that time has come for you or you’ve hit your limits with your marketing efforts, let’s talk. We offer professional services and experience at affordable rates, so that time may come sooner than you think. Have a question or looking for a specific tool? Ready to recommend another affordable tool? We’d love to hear from you in the comments below.

A small business owner thinking big (on a budget),
Jaime

Let’s connect! Say hello on social, share your favorite affordable business tools or ask us a marketing question on the platforms below.

Interview: What I’ve Learned on the Small Business Journey

Editor’s Note: Thank you to Vizaca, an online magazine for global entrepreneurs and small business owners, for interviewing me about my small business journey. It was a pleasure to discover this resource and share my experience with others.

Jaime Shine, Owner of Clearly Conveyed Communications


Tell us about yourself?

I’m Jaime Shine, founder of Clearly Conveyed Communications. I’m a writer, marketing professional and social media strategist helping brands communicate with their target audiences.

While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business in 2012.

It’s been a crazy ride, but it’s the best decision I’ve ever made. Growing up in an unincorporated village, owning a business isn’t something you do. I’ve learned so much about business – and myself – along the way.

How did you get your idea or concept for the business?

It was an aha moment 15 years in the making. One day at work, I realized that so many small business owners don’t know how to market themselves and can’t afford traditional agency fees. With my diverse background in marketing, I could start a business offering professional marketing services and experience at affordable rates. I could give brands a voice – via marketing, writing and social media services – so business owners could focus on the reason they’re in business, their sweet spot, and not struggle with marketing decisions, writing copy and developing social media strategies. While I work with brands of all sizes, I do have a soft spot for fellow small businesses and startups.

“It was an aha moment 15 years in the making.”

How much potential market share can you achieve in next 3 years?

I’m not focused on market share, because I realize I’m a small fish in a big pond. My focus is on finding the right mix of clients that generate enough revenue while still allowing me to deliver the personal service they expect.

What was the best book or series that you’ve ever read?

Three books have impacted my life the most.

A Big Life in Advertising by Mary Wells Lawrence gave me big ideas about my future (in marketing and advertising) when I read it in college. Lawrence left her mark in a male-dominated space and encouraged me to do the same.

On Writing by Stephen King is a memoir by my favorite author and a straightforward, practical guide to help writers perfect their craft. This book (and a professor) inspired me to pursue writing as a career.

Susan Cain’s Quiet: The Power of Introverts in a World That Can’t Stop Talking felt like it was written for me. There’s value in listening to all voices – not only the loudest – in business and in life.

Browse CCC's work at https://jaimeshine.com/portfolio

 

What are the best and worst purchases you’ve ever made?

My home makes me smile every time I walk in the door. Even though I bought it at the worst possible time (right before the Great Recession), it was a smart decision. It’s hard to believe I’ve been here for 10 ½ years!

Owning a home can be frustrating and expensive, so my worst purchase has probably been a service company who failed to live up to my expectations (or even show up).

What takes up too much of your time?

Owning a business takes a lot of time. I’ve implemented processes to handle administrative work more efficiently and am starting to outsource some activities, such as IT, but there’s still room to improve. The more I can focus on my clients and revenue-generating activity, the more my business will succeed.

What three pieces of advice would you give to college students/new startup business owners who want to become entrepreneurs?

Learn from every opportunity. Pay attention and make yourself useful in every situation, from the classroom to volunteer work to your current job. It may not seem related to what you want to do, but there’s insight to be had if you’re looking for it.

Network, network, network. Your professional network can be a big boost to your career or business, but it’s up to you to build and maintain it. Get to know professionals in your industry, offer your help when appropriate and listen when they speak.

Plan and adapt. Starting a business is a big risk, but you can mitigate your risk by planning as much as possible. Why do you want to start a business? What market need are you satisfying? Who is your target audience or ideal customer? How will you pay for your business? Despite all your planning, you’ll need to adapt – to changing consumer tastes, market conditions and life occurrences. The ability to adapt is one of the biggest advantages of startups and small businesses, and you’ll need it to succeed.

Who has impressed you most with what they’ve accomplished?

I’m impressed by Richard Branson, both his accomplishments and his outlook on life. He’s experienced successes and failures but learns from every situation, even today. He’s an innovative thinker, calculated risk taker and genuine human being.

Tell us about something you are proud of – about your greatest challenge.

This spring, my business celebrated its sixth anniversary. Most small businesses fail, so I’m proud that Clearly Conveyed Communications is still giving brands a voice. It’s been a long, winding road, but what a feeling of accomplishment!

How should people connect with you?

Visit my website for my full contact information, so we can connect via your preferred channel. I’m looking forward to hearing from you.

*****

Are you an entrepreneur or small business owner? Vizaca can help you showcase your business, connect you with the right audience and promote your products and services worldwide.

Continuing on the small business journey,
Jaime

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50 Things I’m Grateful For, Summer 2018 Edition

The tradition continues. Each year since 2012 (the year I started CCC), I’ve published a list of 50 things I’m grateful for. This isn’t a 5-minute exercise. I create the list over the course of weeks or even months. Oftentimes, I’ll jot down an activity I’m doing or a memory triggered by a conversation or passage in a book. What are you grateful for?

Celebrating CCC's 6th anniversary in the office

My business, Clearly Conveyed Communications, turned 6 in May. That’s something to be grateful for!

 

50 Things I’m Grateful For, Summer 2018 Edition

  • Coffee shop patios on overcast, stressful days
  • My smartphone — and the mobility it provides
  • Rare moments that I can put my phone away
  • Ocean waves crashing
  • Playing with my nephew
  • Meeting fellow KSU alumni
  • Handwritten cards, letters and notes
  • Instagram Stories
  • My niece, who’s growing into another strong Shine woman
  • Stephen King

  • Lifelong friends
  • Fireworks on a summer night
  • Listening to the orchestra
  • Firetrucks in parades
  • Brands who own their voice
  • 80’s movies
  • Classic rock
  • Finishing a workout and feeling strong
  • Linda by Chuck Close
  • Rollerskating (and Roller Derby)

  • Capturing a moment — in picture or prose
  • Creating content
  • Solving problems
  • Reliable technology
  • The power of putting pen to paper
  • Traveling for pleasure
  • Experiencing different cultures
  • Taking a journey in a book
  • Donating plasma to those who need it
  • Exploring trails

 

A lake view

I love water views — while working, relaxing or contemplating life.

 

  • Water views
  • CCC’s 6th anniversary
  • Small victories
  • Eating tacos on a patio on a beautiful, summer day
  • Sipping a latte
  • Long weekends
  • Touchscreen devices
  • Solving WONDERWORD, crossword and other word puzzles
  • Different viewpoints
  • Aha moments

  • Pocket, Evernote and other productivity apps
  • Mesmerizing stories and storytellers
  • Editing and revising a rough draft into sharp content with a clear message
  • Vegetarian enfrijoladas
  • Family
  • Outdoor concerts and movies
  • A night at the ballpark
  • Food carts and street food
  • Reaping the fruits (and vegetables) of a garden
  • Strong women

That’s my list for the summer of 2018. Take a moment to think about what you’re grateful for in your life right now. Share your list, however long or short, in the comments or leave a link to your own post. Writing down what you’re grateful for is a powerful exercise to remember to count the blessings in your life.

So, what are you grateful for?

Counting my blessings,
Jaime

Let’s connect:
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Vlog: CCC Turns 6!

 

This week, my crazy, little venture turned six. It’s been a roller coaster ride, but I would do it all over again.

I’m blessed to work with amazing people and am so appreciative of everyone who has supported me — and my fledgling business — along the way.

It’s been so much fun (and life-changing) to build a business from the ground up and watch CCC grow. I can’t wait to see what the future holds.

If you have a marketing challenge, writing opportunity or social media question, we would love to help.

Thank you for the past six incredible, challenging years, which have felt like a lifetime, yet passed in the blink of an eye.

We’re looking forward to working with you!

Grateful and proud,

Jaime

A CCC Christmas and Your 2017 Favorites

It’s our favorite time of the year at CCC!

Merry Christmas and Happy Holidays from CCC!

Merry Christmas and Happy Holidays from CCC!

We’ve been enjoying the sights and sounds of the holiday season while finishing client projects with care. As we count down toward Christmas Day and the New Year, we wanted to showcase your favorites from throughout the year. Enjoy!

Top 5 Most Read Posts of 2017

5 Years In: Life as a Small Business Owner

We're celebrating 5 years in business!

 

Content Marketing: A Crucial Component of the Customer Experience

pexels-photo-296878

 

Understanding Social Media Etiquette with Real-World Scenarios

Not sure if something is appropriate online? Translate it into a real-world scenario.

 

4 Ways to Add More Fun (& Productivity) To Your Events 

Promotional product ideas for meetings & events

Don’t forget the fun! Events shouldn’t be all work and no play.

 

4 Ways Running Can Help You Run A Business

The author finishing a 5k

How did you find us?

  1. Search Engines
  2. Twitter
  3. Facebook
  4. Android mobile apps
  5. Foxweber

Top 5 Most Visited Pages 

  1. Come on in… Our Front Door
  2. Contact Us
  3. Marketing Services
  4. The Voice Behind CCC
  5. Pay It Forward

Top 3 Countries of Visitors

  1. United States
  2. United Kingdom
  3. Canada

Top 5 Tags & Categories

  1. Business category
  2. Marketing tag
  3. Business tag
  4. Writing tag
  5. Writing category

Milestones Celebrated in 2017

20,000 Views 

12,500 Visitors

CCC’s 5 Year Anniversary!

 

Thank you for your support this year! We appreciate every visitor, click and share, and we’re looking forward to providing more valuable content in 2018. A special thank you to our clients, who are amazing to work with!

Comment Here

What was your favorite post of 2017?

How did you find jaimeshine.com?

Which page(s) do you visit most often?

Which tag and/or category do you visit most often?

What type of content do you visit the CCC blog to read? Are there any topics you’d like to see written about more in 2018?

We appreciate your feedback and enjoy incorporating it into future blog and content decisions.

Best wishes for an enjoyable holiday season to all.

Merry Christmas from all of us at CCC!

Jaime

Let’s connect:

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50 Things I’m Grateful For, Fall 2017 Edition

When I started my business in 2012, I knew that gratitude and helping others would play a large part. Each year, I write down 50 things I’m grateful for as a reminder to not take any blessings for granted, large or small. Show your gratitude by sharing your list (of any size) in the comments or linking to your own blog post.

Yours truly at Kent State Alumni Association's National Day of Service 2015

Preparing garden beds for future vegetables during my alumni association’s National Day of Service in 2015. Do I have a future as a back model?


50 Things I’m Grateful For, Fall 2017 Edition

  • Golden retrievers and four-legged furry friends of all kinds
  • Espresso blend dark roast coffee
  • Quiet (a lack of noise and the book)
  • Soothing sounds of nature
  • A good laugh
  • Firefighters, EMS professionals, police officers and first responders
  • The feeling of crossing the finish line
  • Reading the paper while sipping a latte
  • Our wounded veterans and those who never make it home
  • Cracking open a peanut at the ballgame
  • Fireworks
  • Firetrucks in a parade
  • Fourth of July
  • Sending a card to celebrate, console, thank or say hello
  • Lunch with friends
  • Getting lost in a good book
  • A Swenson’s Salad Boy burger
  • My family’s health and happiness
  • Live music on a summer night, cold brew in hand
  • Solving a crossword puzzle over coffee
  • The small business journey
  • A sunset over water
  • A handwritten note
  • The sun shining on my face during a trail run
  • That sibling bond

We're celebrating 5 years in business!

CCC turned five in May!

  • CCC’s 5th anniversary
  • A day or night at the ballpark
  • The feel of a felt tip pen on paper
  • Lunch on a patio under blue, clear skies
  • Waving to the train conductor on a run through the Summit Metro Parks
  • Enjoying the beauty of nature in the middle of the city
  • Bright ideas and brainstorming sessions
  • The ability to unplug (occasionally)
  • Good advice
  • My night owl nature
  • A beautiful fall day
  • Helping clients achieve success
  • Small wins
  • Contributing to something bigger than myself
  • Accomplishing something I’ve worked hard for
  • A conversation with a longtime friend
  • Hitting the trails
  • Exploring Main Street in Park City, Utah
  • Talking shop with fellow marketing professionals & small business owners
  • Learning

 

  • A place to call home
  • The ability to donate platelets to help others
  • When social media is used for good
  • Writing, writing, writing (and reading)
  • Strong women, in fiction and real life

There’s so much in life to be grateful for. What’s on your list?

Cheers,
Jaime

Let’s chat (about gratitude, hopes and dreams, your marketing needs or otherwise):

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4 Ways Running Can Help You Run A Business

Are you a runner or is shopping your cardio? 😉

The author finishing a 5k

I started running later in life (i.e. post-school), and I’m so glad I did. Besides being excellent exercise, it’s fun to be a part of such a wonderful community. The running community embraces runners of all capabilities and provides support in the form of running partners, groups and tips from more experienced runners.

A Supportive Community 

A supportive community is one way that running translates to running a business. As an entrepreneur or small business owner, you’re probably working alone. Tapping into the entrepreneurial community can help you grow and manage your business. Whether you frequent a co-working space or join an online community, fellow small business owners can give you advice, help you brainstorm ideas and offer support from someone who understands what you’re experiencing.

Related: Is collaboration the new competition?

Long-Term Plan

Runners tend to have a long-term plan, incorporating when they’re competing in races, rest days and specific things they’re working on (i.e. a stronger kick, running technique). Small business owners need to plan as well, so they can run their business effectively and look for growth opportunities. Looking at your bigger picture helps when making decisions about what opportunities to pursue and which areas to focus on at specific times. Of course the best plans should always be adjustable.

Rest Days / Down Time

As noted above, part of a runner’s long-term plan is incorporating rest days. They’re vital to performing well, in running and business. Small business owners tend to wear a lot of hats, which can make it difficult to unplug. It’s important to your long-term outlook (and health) that you take time for yourself so you can be at your best when focusing on your business. Don’t burn yourself out and short circuit your business before you’re able to achieve your dreams. Running a business is a marathon, not a sprint.

Related: How to Take a Break from Technology Without Moving to the Woods

Aha Moments 

When I run, I listen to my tunes and try to empty my mind (or think of inspirational movie scenes if I need an extra boost to reach the top of the hill). I’m not thinking about customers, business issues or other important topics. That’s probably why I come up with some of my best ideas or feel confident making a decision I’ve been thinking about after a run. The combination of physical activity, clearing my mind and the euphoria of finishing my run seems to spark creativity and clarify my decision-making process. The next time you’re struggling with a business decision or client project, go for a run. It may spark an ‘aha moment!’

Running translates well to running a business on several fronts. Runners can draw inspiration and insight from their hobby while they tackle the tough task of running a business. Not a runner? It’s never too late to lace ’em up and hit the pavement or trails. Couch to 5k can help you get started, or find a running community to join. You’ll find the same support, camaraderie and inspiration as you find in your entrepreneurial or small business community.

Happy running (a business)!

Just a (small biz owner &) runner from Akron,
Jaime

Let’s chat (about small business life, running, your marketing needs or otherwise):

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5 Years In: Life as a Small Business Owner

Something crazy happened this week: CCC celebrated its 5th anniversary. In the midst of client projects and deadlines, I almost missed it — which is so appropriate. It was just another day in what has become my life as a small business owner.

We're celebrating 5 years in business!

When I started this journey, I never thought I’d get here. Sure, I made plans and thought about where I — and my business — would be in five years, but to be honest, none of it was real. There was too much treading water just trying to stay afloat.

Looking back, I’ve learned a few things and will continue to do so every day. That’s part of the process, one that I enjoy.

Here are five lessons I’ve learned in five years as a small business owner:

  • This is the hardest thing I’ve ever done — and my greatest accomplishment (to date). Finishing my first half-marathon is a close second, but the daily grind of starting and building my own business has permanently changed me. It’s challenged me beyond my wildest dreams, and shown me what I’m capable of. You can read and plan all you want (and you should), but until you jump in, it’s hard to imagine.

An Omnipresent View? The Life of a Small Business Owner

  • You have to learn to say no. Your time is your most valuable commodity, especially because you probably won’t have the money to hire help when you start out. It’s not about missing opportunities or being afraid to take chances; it’s about taking control of your time and your business. Saying yes to everything and everyone will leave you burnt out and likely out of business.

The Power of Saying ‘No’

  • Enjoy the everyday moments. Take time to sip a latte on a patio on a beautiful spring day while brainstorming a blog post or contemplating future business decisions. It may be tough for you to take time off from your business for a long time, so enjoy these moments that relieve stress and sustain you for another day.

Celebrate the Magic in Everyday Moments

  • Be honest — with your clients, prospects and yourself. It may be uncomfortable, but it will benefit all involved in the long run. As difficult as some situations may be, try to step back and take a look at the bigger picture. If you’re not best suited to help a prospect, refer him to another company. If you’re continually running into issues with a client, have an honest (yet professional) conversation. It will either spur changes or an end to the relationship, which may be for the best. Long-term, mutually beneficial relationships cannot be built on lies and half-truths — in business or in life.

A Look Back: 4 Lessons Learned in 4 Years as an Entrepreneur

  • Stay true to why you started your business. It can be difficult to remember your vision as you get bogged down in day-to-day activity, start to grow or deal with a catastrophe. Whether you create a vision board or have an image burned into your mind, keep it front and center. Remembering why you started the business can help you make decisions and decide which opportunities to pursue.

It’s been fun looking back on the last five years this week, which have been an incredible journey. Right now, there’s more work to do, but maybe I’ll be able to sip a latte on a patio this weekend to celebrate this special milestone in CCC’s story.

Thanks to everyone for your support!

Starting chapter six,
Jaime

Let’s chat (about small business life, your marketing needs or otherwise):
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Yes, Small Business Owners, There is a Holiday Season

It’s our favorite time of year at CCC. The holidays bring so much joy and cheer — fun festivities, beautiful decorations and spending time with family and friends. How do you take part while still running your business?

It's beginning to look a lot like Christmas... Are you in the holiday spirit?

“It’s beginning to look a lot like Christmas
Ev’rywhere you go;
Take a look in the five-and-ten, glistening once again
With candy canes and silver lanes aglow.”

Choose your favorite parts

You can’t do everything, so you have to choose. Which parts of the holidays do you enjoy most? Festive activities? Attend local shows and community events. Decorating in style? Spend time making your home shine. Buying the perfect gifts for loved ones? Dedicate your time to shopping for those you hold dear. Whatever areas you choose, be present. Don’t be worrying about your business or what you’re not doing while enjoying your favorite parts of the holiday season.

For example, I decided not to decorate this year. I’m not a Scrooge; I wanted to focus on taking advantage of all of the fun activities this time of year — ice skating, craft/art shows, tree lightings, parades, etc. — and shopping/baking for others, which I love to do. There’s no wrong answer here. Just make a decision and run with it!

How to Guiltlessly Take Time Off to Enjoy the Best Holiday Season Ever

Be smart about running your business 

Yes, you need to continue to run your business during the holidays, but scale back when possible. Commit to specific projects or tasks and focus on completing them within specified time periods. Don’t try to double your growth or take on herculean tasks — especially at this time of year. It’s OK to focus on outside interests and not obsess about your business once in awhile. You may even find that it will make you a better business owner, boss and person.

I’ve been busy this week finishing tasks and meeting deadlines in addition to handling a normal workload. However, I haven’t started new projects or worried about tackling to-dos that can easily be moved to next week, so I can enjoy the wonders of the season.

Time to set limits: Business owners suffer tech overload

Set boundaries and let others know about them

Are you working limited hours throughout the season or on specific days? Let clients and prospective customers know up front, and work with them to plan accordingly. You may be surprised that others want to enjoy the season too and understand that you’re closing up shop to attend your kids’ concert or preserve your family’s tradition of a special day out together. Remember to update your Facebook page, website or other domains where you list hours of availability.

As a small business owner, you may feel the need to check in, which I understand. You can do that without spending the day glued to your phone or working away in another room while everyone else enjoys the festivities. Don’t spend this magical season watching everyone else reconnect, recharge and have a good time. You’ll enter the new year with a case of the holiday blues instead of relaxed, rested and ready to go.

How do you balance your business and life during the holiday season?
What are your favorite holiday traditions?

Enjoy the magic and wonder of the holiday season!

Happy Hanukkah * Merry Christmas * Happy Boxing Day * Happy Kwanzaa

CCC’s Head Elf,
Jaime

Let’s chat (about your holiday traditions, marketing needs or otherwise):
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