Small Business Saturday: FREE Writing Guide

It’s Small Business Saturday, the Saturday after Thanksgiving that is set aside each year to celebrate and support small businesses. We appreciate the love, but we hope that you support small businesses the rest of the year too.

Blue

Why?

  • Nearly 80% of small businesses are self-employed individuals.^
  • Businesses with fewer than 5 employees make up 62% of all businesses in the U.S.*
  • Small businesses employ nearly half of the U.S. private workforce.`
  • Since 1995, small businesses have created 64% of net new jobs in the U.S.`

Who are small business owners? Your sister, father, cousin, landscaper, handyman, dog groomer, designer, accountant and friend. We live in your neighborhood, vote on local issues and help strengthen the local economy.

In honor of Small Business Saturday, we’re giving away a FREE writing guide, The Power of the Pen: 5 Steps to Writing That Produces Results

More people than ever are expected to write today (i.e. blogging, company newsletters, social media), but some people just aren’t comfortable with the written word. We hope this writing guide helps you become more comfortable with your craft and achieve the results you want.

Of course, some people would rather focus on what they do best and leave the writing, marketing or social media to someone else. If that’s you, we’d love to help. Let’s talk to see if we’d be a good fit for you.

Now let’s hit Main Street and support some small businesses today!

A proud small business owner,
Jaime

p.s. Let me know what you think of the writing guide!

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Sources:
^ NASE | * US Small Business Administration | ` Inc.

Gratitude Is Good For You & Your Business

Good job!

“Thank you.”

These two words are so simple yet so powerful. They can be the difference between a one-time customer and a loyal one, a vendor and a partner, a co-worker and a colleague.

It turns out that gratitude is not only good for you, but it’s good for business too. Showing gratitude to your customers, employees, vendors and partners makes them feel like they’re a part of something. They’re more engaged, more productive and more willing to go the extra mile for you.

“Foster an environment of gratitude across your organization. Gratitude in organizations is important—it can boost morale and increase productivity.”  –Carol Preibis, author & blogger

At CCC, we try to show gratitude every day. That’s what led to our 50 Things I’m Grateful For… series, where we list 50 things we’re grateful for every year on our blog and encourage others to do the same. It’s been fun to read your lists!

It’s no coincidence that we publish our annual list at any time of the year except for Thanksgiving. It’s a reminder to show gratitude all year, not only when it’s a hot topic.

Whether it’s saying a genuine “thank you” when an employee does his job well or surprising a loyal customer with a gift you know she’ll love, take the time to be grateful this Thanksgiving and every day. Sometimes, the right thing to do can be good for you too. 🙂

 

What are you grateful for this Thanksgiving?

p.s. CCC is grateful to be spending time with our families on Thanksgiving, so we’ll be closed on Thursday. Happy Thanksgiving!

Thank you for your support!
Jaime

Let’s chat (about gratitude, turkey or otherwise):
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Social Media Isn’t Easy: 5 Reasons Why It’s Worth It

Last week, we reminded everyone that social media isn’t free and recommended five ways to maximize your time and money. This week, we’re addressing another misperception.

How to become a SocialMedia Manager by Urs Steiner via CC BY 2.0

How to become a SocialMedia Manager by Urs Steiner via CC BY 2.0

 

Social media isn’t easy, but it’s worth it. We’re not talking about the act of tweeting itself or posting pictures of your kids on Facebook or Instagramming every meal you eat.

We’re talking about getting social for business, engaging your brand’s communities and developing long-term emotional connections. In other words, creating fans for life.

Related Reading: How Long Does It Take for Social Media Marketing to Start Paying Off?

Here’s 5 reasons why social media is worth it for your business:

  • Find New (Targeted) Customers: In a sea of 2.03 billion social media users*, someone is interested in your products or services. Find the right audience by utilizing hashtags, groups and platforms they’re using.
  • Delight Current Customers: 65% of customers leave over a single poor customer service experience.* Delight your current customers by providing amazing service via social media and beyond.
  • Participate in the Conversation: Customers will talk about you online and share their experiences with others. While you can’t control the conversation,  you can participate and give fans a firsthand account of what’s going on at your company.
  • Deliver Content Straight to Your Fans: 61% of people are more likely to buy from a company that delivers content.* Deliver value to your fans by creating content they love, and you’ll have a better chance of converting them into customers.
  • Turn Fans into Fanatics: Consider this: 53% of people who follow brands on social media are more loyal.* After converting fans into customers, make them fanatics for your brand by delighting them every step of the way. They’ll become your best advertising!

As we said before, social media isn’t easy, but it’s worth it if you do it right. Just remember that it’s a long-term addition to your marketing mix, not an overnight savior for your sales.

If you need help with your social media efforts, from strategy to management, we’d love to chat. There’s nothing that we love more than brands getting social — and getting it right.

Get Social on Social Media

Why is social media worth it for your brand or business?

How much time do you spend on social in a typical week?

Do you have a documented strategy?

What’s your brand’s favorite social media experience so far?

*Statistics via The Inbound Marketing Checklist: 21 Strategies for Growth

Let’s get social,
Jaime

Let’s chat (about social media, strategy or otherwise):
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Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money

Social media isn’t free. There, we said it. It’s been said before, but no one seems to believe it. Even if you’re not advertising or boosting posts, someone (or multiple someones) is spending time strategizing, creating content, posting and engaging with community members. Or at least we hope they are.

How to become a SocialMedia Manager by Urs Steiner via CC BY 2.0

How to become a SocialMedia Manager by Urs Steiner via CC BY 2.0

Social Media Isn’t Free

Time is money, something that entrepreneurs and small business owners say often but don’t usually take to heart. We try to race full speed ahead doing everything ourselves, trying to fit 30 hours of activity into a 24-hour day. That’s a poor long-term strategy that leads to burnout and failure.

How can you maximize your time (i.e. money) on social media?

  • Think before you post. In other words, spend time putting together a strategy before you rush into creating a presence on a social platform. Think about the resources that you have (time, money, staffing), and factor that into your decision. Research your buyer personas to see which platforms prospective buyers are on, and talk to your current clients about which platforms they connect with brands on. Focus on platforms that fit your business niche the best.
  • Take advantage of holidays, special events and trends. We’re NOT telling you to use unrelated hashtags or run a special on an inappropriate holiday. However, you can reach new audiences by tapping into the marketing power of Small Business Saturday or jumping on the popularity of a trending hashtag. Just make sure that it’s applicable to what you do like the example below.

  • Get mileage out of your content. Repurpose content to fit other platforms, and continue to keep popular content in the rotation. It’s OK (and a good idea) to share a hot blog post multiple times, depending on the platform. For example, Twitter is a higher volume platform than Facebook, so it makes sense to share the same content at different times in different ways (i.e. a quote from the post vs. a picture tweet). Track your results, so you can see what works best with your audience.
  • Curate, don’t create. While original content targeted to your audience reigns supreme, it’s difficult to produce enough quality content to satisfy your audience all the time. That’s where content curation comes in. Find resources who are creating quality content that delivers value to your communities, and share it with them. There are a number of tools available to help with content curation, including Pocket, Buffer and Flipboard.

Related Reading: 11 Content Curation Tools Every Marketer Needs

  • Spend your advertising dollars wisely. If you decide to advertise, put together a strategy first and review your options. What are you trying to achieve? For example, it may make more sense to boost a specific post showcasing what you do than advertising your Facebook Page in general. A Twitter Card may work better for you than a Promoted Tweet, depending on your objectives.

Social media isn’t free, but it is worth doing if you do it right. Figuring out your objectives first will help you determine how to proceed in the social landscape. If you have questions, let us know. From strategy to management, we’d love to help your brand get social — and see the results.

Get Social on Social Media

What social platform have you seen the best results on?

What’s your favorite content curation or social media management tool?

What holiday, event or trending hashtag have you tapped into with success?

Feel free to leave your social handles and/or URLs in the comments below, so we can connect.

Let’s get social,
Jaime

Let’s chat (about social media, content marketing or otherwise):
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How Search Engines Work: An Infographic to Improve Your SEO

How do you find information today? Chances are, you Google it. That’s the same way that potential customers find information on your products and services. Will they be able to find you?

This handy infographic by the UAB Collat School of Business explains the science behind Google, as well as other search engines.

  • How do search engines work?
  • How can I improve my site’s rankings?
  • What differentiates Google from Bing and Yahoo?
  • Who’s Archie?!
The Science Behind Google (and Other Search Engines)

For more information on UAB’s Master’s Degree in Management Information Systems, please visit http://businessdegrees.uab.edu/mis-degree/masters/.

Are you interested in improving your SEO? Check out our other posts on search engine optimization, including 5 SEO Techniques That Will Boost Your Web Presence, or contact us to discuss driving more targeted traffic to your website or blog.

What’s your favorite search engine?

What’s a product or service that your searched for online?

How did you find the CCC blog?

Thanks for visiting!
Jaime

Let’s chat (about SEO, your web presence or otherwise):
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3 Simple Marketing Tips For Your Next Product Launch

Are you planning a product launch? How is your marketing plan looking? If you’re looking for some tips, then you’ve come to the right place.

We’ve helped startups launch new products over the years, and today I’m going to share three of the most successful methods I’ve seen.

Deadly Sins (Snowglobes), Pure Products USA by See-Ming Lee via CC BY-SA 2.0

Focus on your core

Just for a second, I want you to think about your general fitness and strength. If you are a little out of shape, what’s the one thing you can do to improve it? Strengthening your core is the perfect start, because it affects nearly every other part of your body.

Now let’s apply that analogy to your business. You have to focus on your core audience when planning your new product launch. Talk to them — and only them — in a way which they can relate. Your target audience(s) will give your product launch the momentum it needs to succeed. After the initial excitement, the rest will come to you easier, and you’ll see more sales.

Organize an event

It doesn’t matter whether you are selling a physical product or a service; a launch event can give you the initial boost that you need. Get in touch with your state or city business department and find out if there are any empty premises available.

Look for something striking, perhaps with exposed brickwork or beautiful features. Contact your local steel suppliers to find surplus floor plates for a modern, urban look. They’re good for safety, look fantastic, and can lead people straight into your main sales area. Let the local press know, and invite all your friends, family, and social networks.

Hire a local DJ to set the mood, and a caterer to provide hors d’oeuvres. It’s amazing what a little music and food can do for an event! The bigger buzz you create for your event, the bigger buzz there will be about your product. A launch night is all about adding that extra bit of pizzazz.

Make people an offer they can’t refuse

My final suggestion is to entice people to take action. You should be doing this as early as possible in the process. Advertise your product online, and let people know when they can expect to see it.

Encourage them to sign up by offering them a better deal — 25% off for example — if they give you their email address. Keep in touch with them and offer early access to anyone that wants it. Or you could give away early or exclusive access as a prize to help drum up even more excitement ahead of your launch. Early adopters are always eager to try new products and spread the word to their social circles.

As you get closer to launch day, ramp up their interest with more frequent emails. Don’t overdo it, though. When the big day arrives, relax and enjoy the culmination of your efforts. Best of luck with your new launches, and let us know how your big day goes!

What tip(s) would you add for a successful product launch?

What has been your favorite product launch to date (by you or another brand)?

p.s. Are you planning on launching a new product or service? Let’s discuss a plan to make your big day a success!

Thinking BIG,
Jaime

Let’s chat (about product launches, marketing your services or otherwise):
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