Whether you’re a racing fan or not, you have to love Jeff Gordon and his sponsor, Pepsi MAX, right now. Last year, the duo produced an awesome ‘test drive‘ video, where a disguised Jeff Gordon took an unsuspecting used car salesman on the ride of his life. Only, it was fake. A stunt driver, paidContinue reading “Get Real, Brands: Why Real Is Usually Right”
Monthly Archives: February 2014
Best Advice: Figure It Out
LinkedIn’s latest question posed to its Influencers made me think. What’s the best advice you’ve ever received? As usual, there’s some great posts worth reading, from Richard Branson’s Protect the Downside to Barry Salzberg’s Lock Your Kryptonite in a Lead Box. You can browse them all here. LinkedIn Influencer or not, here’s my advice: figure it out.Continue reading “Best Advice: Figure It Out”
Walking on the Wild Side to a Devoted Blog Following
In our last post, we talked about attracting an audience when you first begin your blog, and a little about Field of Dreams. (Hey, it was a great movie.) Thanks to all who contributed to the discussion. Now that people are coming through the turnstiles, how do you keep them at the park? Publish ConsistentlyContinue reading “Walking on the Wild Side to a Devoted Blog Following”
If You Build It, They Will Come… If You Invite Them
If you build it, they will come… if you invite them. Did you dream of grabbing a domain name and waking up to a devoted following the next day? Not quite. But if you invite people who enjoy your content and keep them coming back for more, you may end up with your own field of dreams.
Who has more rights — you or me?
We’re blessed with an abundance of rights in this country. We have a right to free speech, the right to practice any religion of our choosing, the right to voice our dissent and peacefully protest. We vote our leaders into office, participate in local government and sit on school boards. So what do we doContinue reading “Who has more rights — you or me?”
You Don’t Know Jack About Brandjacking
In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”
Global Expansion: Thinking Outside Your Borders
Clearly Conveyed Communications is excited to welcome Sloan McKinney as the latest contributor to the CCC blog. You can learn more about the author at the end of this post. Small businesses make the mistake too often in assuming that just because they’re small, international expansion will never be an option. It’s this kindContinue reading “Global Expansion: Thinking Outside Your Borders”
What inspires you?
Inspiration. It’s a beautiful thing but can be hard to come by sometimes. Where do you draw inspiration from? Typically, I hit the ground running. Physical activity, especially in serene natural settings, does wonders for my creativity and mind (not to mention my health). Today, it was a candle-lit bubble bath with a great book.Continue reading “What inspires you?”