Get Real, Brands: Why Real Is Usually Right

Whether you’re a racing fan or not, you have to love Jeff Gordon and his sponsor, Pepsi MAX, right now.

Last year, the duo produced an awesome ‘test drive‘ video, where a disguised Jeff Gordon took an unsuspecting used car salesman on the ride of his life. Only, it was fake. A stunt driver, paid actors and a car that didn’t exist (an ’09 Camaro). Some of the thrill wore off after the truth came out. And the truth will come out in today’s ultra-connected, 24/7 world.

So this time, they got it right. They wanted to show the reporter, who broke the story of the initial video being fake, that they could, in fact, pull off a real stunt of EPIC proportions. And they did. Jalopnik‘s Travis Okulski went for the ride of his life. All real this time, and the Internet’s buzzing about it.

No, you can’t believe everything you see on the Internet. But when a brand gets real, it usually gets it right.

What did you think of the video?

“Test Drive 2” video courtesy of Pepsi YouTube Channel
Tweet from Travis Okulski’s Twitter feed

Cheers,
Jaime

All real, all the time. Let’s connect:
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