As I was getting adjusted at the chiropractor last night, a thought popped into my head. Your social media strategy is like your spine; sometimes it needs adjusted. Does your social media strategy need an adjustment?
We know who won on the field, but who won the battle of the brands? Here’s our take on the winners and losers of Super Bowl 50 advertisers. “If it doesn’t sell, it’s not creative.” -David Ogilvy Winners Give A Damn, Budweiser: First, the King of Beers spent $5 million on a PSA condemning drinking and driving.Continue reading “Super Bowl 50: Winners & Losers on the Big Stage”
What’s holding your business back? Probably a sacred cow. A what?! You’ve heard them before — those magical sayings in the business world that savvy businessmen and women everywhere regard as sacred. The customer is always right. √ Teams create the best solutions. √ Always trust your research. √ Here’s the problem with sacred cows: alwaysContinue reading “Want Your Business to Flourish? Kill Your Sacred Cows”