4 Ways Running Can Help You Run A Business

Are you a runner or is shopping your cardio?¬†ūüėČ

The author finishing a 5k

I started running later in life (i.e. post-school), and I’m so glad I did. Besides being excellent exercise, it’s fun to be a part of such a wonderful community. The running community embraces runners of all capabilities and provides support in the form of running partners, groups and tips from more experienced runners.

A Supportive Community 

A supportive community is one way that running translates to running a business. As an entrepreneur or small business owner, you’re probably working alone. Tapping into the entrepreneurial community can help you grow and manage your business. Whether you frequent a co-working space or join an online community, fellow small business owners can give you advice, help you brainstorm ideas and offer support from someone who understands what you’re experiencing.

Related: Is collaboration the new competition?

Long-Term Plan

Runners tend to have a long-term plan, incorporating when they’re competing in races, rest days and specific things they’re working on (i.e. a stronger kick, running technique). Small business owners need to plan as well, so they can run their business effectively and look for growth opportunities. Looking at your bigger picture helps when making decisions about what opportunities to pursue and which areas to focus on at specific times. Of course the best plans should always be adjustable.

Rest Days / Down Time

As noted above, part of a runner’s long-term plan is incorporating rest days. They’re vital to performing well, in running and business. Small business owners tend to wear a lot of hats, which can make it difficult to unplug. It’s important to your long-term outlook (and health) that you take time for yourself so you can be at your best when focusing on your business. Don’t burn yourself out and short circuit your business before you’re able to achieve your dreams. Running a business is a marathon, not a sprint.

Related: How to Take a Break from Technology Without Moving to the Woods

Aha Moments 

When I run, I listen to my tunes and try to empty my mind (or think of inspirational movie scenes if I need an extra boost to reach the top of the hill). I’m not thinking about customers, business issues or other important topics. That’s probably why I come up with some of my best ideas or feel confident making a decision I’ve been thinking about after a run. The combination of physical activity, clearing my mind and the euphoria of finishing my run seems to spark creativity and clarify my decision-making process. The next time you’re struggling with a business decision or client project, go for a run. It may spark an ‘aha moment!’

Running translates well to running a business on several fronts. Runners can draw inspiration and insight from their hobby while they tackle the tough task of running a business. Not a runner? It’s never too late to lace ’em up and hit the pavement or trails. Couch to 5k can help you get started, or find a running community to join. You’ll find the same support, camaraderie and inspiration as you find in your entrepreneurial or small business community.

Happy running (a business)!

Just a (small biz owner &) runner from Akron,
Jaime

Let’s chat (about small business life, running, your marketing needs or otherwise):

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Want Your Business to Flourish? Kill Your Sacred Cows

What’s holding your business back? Probably a sacred cow.

Death to all Sacred Cows: How successful businesses put the old rules out to pasture

Death to All Sacred Cows is a business book worth reading, no matter what business you’re in.

A what?!¬†You’ve heard them before — those magical sayings in the business world that savvy businessmen and women everywhere regard as sacred.

The customer is always right.¬† ‚ąö
Teams create the best solutions.¬† ‚ąö
Always trust your research. 
‚ąö

Here’s the problem with sacred cows: always and never are rarely a good idea in the business world, a place which is constantly moving, changing and adapting.

“Businesses that only look to the past to guide their futures can be doomed to failure. In a rapidly changing world, anything dated tends to be dangerous.”

We’re not saying to forget your traditions or roots; they shouldn’t be the sole decision makers within your walls. You need to make decisions based on the current situation by looking at all of your options. Making decisions based solely on past successes can cause a company to be afraid to take risks or try new things. Success breeds success, until it doesn’t.

“The point is, in order to prepare for the future you need to unchain yourself from the strictures of the past. Let the past help and inform you; just don‚Äôt let it hold you back.”

Here’s one of our favorite sacred cows: the customer is always right. Don’t get us wrong; customers are critical to the success of your business. You need people to buy¬†your products¬†and services.¬†We’re lucky to work with some great customers at CCC, but that doesn’t mean they’re always right. (Neither are we.)

Unless your business operates in an industry we’re not aware of, your customers are human beings. Human beings are fallible (yep, all of us), so¬†customers are not always right. Of course, you want to provide the best customer service and experience in the world. You need to review each situation and understand when a customer is being unreasonable or is just plain wrong. (It happens, but if you work with great people, it doesn’t happen often. ūüôā )

“We‚Äôre just saying that slavishly kowtowing to the idea that the customer is the ultimate authority on how your business should operate is a surefire way to wind up with an inoperable business.”

In conclusion, use your brains. If you’re smart enough to run a business or be a successful businessman/businesswoman, trust your gut and decision-making skills. Don’t hide behind a sacred cow; it will kick¬†you in the face eventually. (And read Death to All Sacred Cows for sound business advice and pure entertainment.)

Your Feedback
What is your favorite sacred cow to kill?
Have you read Death to All Sacred Cows? What’s your feedback?
What other business books would you recommend?

Eat, Pray, Love — In Business Too
Blink: The Power of Snap Decisions & First Impressions
Winning as the Underdog: Turn Your Weaknesses Into Strengths

p.s. I’m not being paid to recommend this book. I just enjoyed it that much!
p.p.s. No real cows were harmed while writing this article (or the book, to my knowledge).

Your favorite bookworm,
Jaime

Let’s chat (about sacred cows, your marketing needs or otherwise):
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33 Lessons in 33 Years

I recently came across a fun post, 32 Lessons from 32 Years of Life. The timing was perfect as I was pondering what to post about on my birthday (Yep, Pisces here.), and I had actually been toying with the idea of this type of post.

I hope you find these short lessons useful, and please feel free to chime in with your own at the end. So, here goes… lessons I’ve learned from 33 years of living:

1. You’re only as good as your word. Don’t break it. (Read: If You Say You’re Going To Do Something, Do It!)

2. Take care of your body. It’s the only one you have.

kicking toward the finish line

Running makes me happy and clears my mind. What’s your favorite activity?

3. Own your decisions. You are responsible for you — not anyone else.

4. Pay it forward. Karma has a way of reciprocating. You’ll ¬†benefit more than those you help anyway. Trust me.

5. Make time for you. It’s not selfish; it’s necessary to recharge and be at your best.

6. Some “vices” are OK. If you really enjoy something, do it (unless it harms others).

7. Pay attention. You’ll learn so much by being observant, in business and in life.

8. Learn from the past, look forward to the future, but live in the present. It’s the best show there is. If you’re constantly reliving things or worrying about future events, you’ll miss a lot of wonderful moments.

9. Learn to give — and receive — constructive criticism. (“This is terrible” or “you’re stupid” is not constructive.)

10. Listen, listen, listen. It will take you far in life.

11. Follow your gut. It’s your instinct for a reason.

12. Try new things — foods, adventures, travels. You never know what you’ll fall in love with. (Like ice skating, for me.)

ice skating

Snow, wind & ice. Lots of ice. Enjoying some time on the pond — the best part of winter.

13. Respect your values and beliefs. If you feel uncomfortable in a situation, it’s OK to walk away.¬†(Read: Gray Area: Do Ethics Still Have a Place in Business?)

14. An interview is a two-way conversation about an opportunity. Relax.

15. The devil IS in the details. Handle those and the rest will follow.

16. Do something special for yourself monthly, or more often if you can. Because you’re worth it. (Thanks, L’Oreal.)

17. Don’t project your bad day outward. Just because you’re in a bad mood, everyone else doesn’t have to be.

18. Social media’s great, but get social in real life too. (Read: Social Media’s Nice, But It’s Not IRL)

19. Embrace the mundane. It’s 80% of life. (Listen: This is Water, David Foster Wallace)

20. If you feel like getting dressed up to go to the store, go for it. Likewise, if you head out in workout gear, it’s no big deal. Life doesn’t hinge on what you’re wearing. (Granted, there are occasions where your dress is dictated by the occasion. Embrace it.)

21. Sometimes, you can buy happiness. Just don’t try it all the time.

22. Value those close to you. Don’t¬†take them for granted, because some day they won’t be there.

Color Run Akron 2013

My sister-in-law, brother & I after Color Run Akron.

23. Make the extra effort. It usually pays off — even if no one’s watching.

24. Have a strong handshake, a genuine smile and a killer pair of earrings. (Gentlemen, I hear cuff links produce the same effect.)

25. Laugh a lot. It’s the best medicine, and you don’t need a prescription.

Yours truly, enjoying the moment

Yours truly, enjoying the moment.

26. Don’t waste too much time worrying. It really doesn’t change things.

27. Think through major decisions but don’t be afraid to act. Indecision can be paralyzing and leave you watching from the sidelines.

28. Be impulsive every once in awhile. Do something crazy at least once in your life.

29. Celebrate birthdays. Age brings wisdom and life experience. Appreciate them.

30. Think — every single day. It never goes out of style.

31. Listen to your body. It’s amazing what it can tell you.

32. “Never being satisfied” makes a great motivational poster but leaves you feeling empty inside. Always wanting more can leave you broke and alone. Enjoy your achievements and appreciate what you have. Remember, perfection is unattainable. ¬†(Read: What’s your riddle?)

33. Be genuine in everything you do. It’s easier in the long run, and people will appreciate you for it. Eventually, you’ll even find people who like you for who you are.

“And then I remember to relax, and stop trying to hold on to it, and then it flows through me like rain and I can’t feel anything but gratitude for every single moment of my stupid little life…” ¬†–Lester Burnham, American Beauty

stick em up!

Bonnie & Clyde… back in the day.

I’ve never really grown up (vertically challenged here), but I have learned a lot. Like a good hat can make up for just about anything, even a really crappy day.

Share Your Lessons

What lesson(s) have you learned?

Do any of these lessons resonate with you? Do you disagree with any?

Maybe we can all learn to navigate this crazy thing we call life a little better.

Cheers,
Jaime

Life lesson: Connect with others!
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Blink: The Power of Snap Decisions & First Impressions

“On straightforward choices, deliberate analysis is best. When questions of analysis and personal choice start to get complicated — when we have to juggle many different variables — then our unconscious thought processes may be superior.” –Malcolm Gladwell

Do you agree? Or do you think the opposite is true?

This quote is pulled from¬†Blink, by Malcolm Gladwell, a book that takes you deep into the unconscious and explores the power of thinking without thinking (i.e. thin-slicing, snap decisions and first impressions). It’s amazing how powerful (and correct) our snap judgments can be although it is easy for them to become flawed by a number of factors.¬†As Gladwell notes, “From experience, we gain a powerful gift, the ability to act instinctively, in the moment. But… it is easy to disrupt this gift.”

blink_malcolmgladwell

Discover example after example of people using thin-slicing to make impressive quick decisions in the face of pressure, and learn how we can practice these abilities to improve them, just like anything else.

What’s remarkable to me is the wide range of people, places and events represented in this book — inner city detectives, Civil War generals, marriage counselors, musicians who defy genre. I love psychology and learning about the powers of the mind, but even if you don’t, this book can help you in your life and career by helping you make better decisions.

At the end of this intriguing read, Gladwell leaves us with this final thought.

“This is the real lesson of Blink: It is not enough simply to explore the hidden recesses of our unconscious. Once we know about how the mind works — and about the strengths and weaknesses of human judgment — it is our¬†responsibility to act.”

Have you read this book? What did you think?

What other books would you highly recommend?

Blink cover courtesy of Gladwell.com

Your favorite bookworm,
Jaime

Don’t blink! Join the conversation…
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