Thank you for celebrating with us!
Let’s chat (about small business life, your marketing needs or what you’re celebrating):
November is National Gratitude Month, which is fitting for the month that hosts Thanksgiving. It’s the perfect time to continue our annual tradition, 50 Things I’m Grateful For. It’s refreshing to jot down a happy moment in the rush of day-to-day life. Enjoy browsing my list, and join the conversation below. What are you grateful for?
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How is your audience interpreting your marketing communications? 🤔 Over the weekend, I visited Mernet Larsen: The Ordinary, Reoriented at the @akronartmuseum. In her works, Larsen plays with perspective to make viewers rethink what's happening in everyday situations, including business interactions. 🤝 Think about how your customers and prospects interpret your marketing activities and communications. Are they receiving the message you're trying to deliver? 📨 This is why it's so important to understand your target audience as much as possible, so you can connect with them in the best possible way, which may vary from customer to customer. 🎯 How do you learn more about your customers and/or target audience? One-on-one communications? Focus groups? Surveys? Data analysis? Join the conversation below! 👇 #cccgetsmktg p.s. If you have a chance to view Mernet Larsen's works, do it! They will make you think.
There’s so much in life to be grateful for, even on mundane days. Sipping coffee on a patio instead of going through the drive-thru… Walking in the park after lunch… Catching up with a longtime friend. Try to grab more moments this holiday season and beyond doing things you enjoy, however small. These moments add up to a lifetime of happiness.
So, what are you grateful for? Share your list, long or short, in the comments below.
Let’s chat (about gratitude, your marketing needs or whatever else is on my mind):
This week, Clearly Conveyed Communications turns seven! It’s hard to believe my little venture is hitting the 7-year milestone on May 15th, but I’m so grateful to so many people who I’ve met and worked with along the way.
As we celebrate our seventh anniversary, I want to share seven tips I’ve learned during our seven years in business.
Thank you to everyone who has supported us along the way. What an incredible journey it’s been, and we can’t wait to see what the future holds!
Toasting 7 incredible years,
Let’s chat (about small business life, your marketing needs or what you’re celebrating):
Editor’s Note: Thank you to Vizaca, an online magazine for global entrepreneurs and small business owners, for interviewing me about my small business journey. It was a pleasure to discover this resource and share my experience with others.
Tell us about yourself?
I’m Jaime Shine, founder of Clearly Conveyed Communications. I’m a writer, marketing professional and social media strategist helping brands communicate with their target audiences.
While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business in 2012.
It’s been a crazy ride, but it’s the best decision I’ve ever made. Growing up in an unincorporated village, owning a business isn’t something you do. I’ve learned so much about business – and myself – along the way.
How did you get your idea or concept for the business?
It was an aha moment 15 years in the making. One day at work, I realized that so many small business owners don’t know how to market themselves and can’t afford traditional agency fees. With my diverse background in marketing, I could start a business offering professional marketing services and experience at affordable rates. I could give brands a voice – via marketing, writing and social media services – so business owners could focus on the reason they’re in business, their sweet spot, and not struggle with marketing decisions, writing copy and developing social media strategies. While I work with brands of all sizes, I do have a soft spot for fellow small businesses and startups.
“It was an aha moment 15 years in the making.”
How much potential market share can you achieve in next 3 years?
I’m not focused on market share, because I realize I’m a small fish in a big pond. My focus is on finding the right mix of clients that generate enough revenue while still allowing me to deliver the personal service they expect.
What was the best book or series that you’ve ever read?
Three books have impacted my life the most.
A Big Life in Advertising by Mary Wells Lawrence gave me big ideas about my future (in marketing and advertising) when I read it in college. Lawrence left her mark in a male-dominated space and encouraged me to do the same.
On Writing by Stephen King is a memoir by my favorite author and a straightforward, practical guide to help writers perfect their craft. This book (and a professor) inspired me to pursue writing as a career.
Susan Cain’s Quiet: The Power of Introverts in a World That Can’t Stop Talking felt like it was written for me. There’s value in listening to all voices – not only the loudest – in business and in life.
What are the best and worst purchases you’ve ever made?
My home makes me smile every time I walk in the door. Even though I bought it at the worst possible time (right before the Great Recession), it was a smart decision. It’s hard to believe I’ve been here for 10 ½ years!
Owning a home can be frustrating and expensive, so my worst purchase has probably been a service company who failed to live up to my expectations (or even show up).
What takes up too much of your time?
Owning a business takes a lot of time. I’ve implemented processes to handle administrative work more efficiently and am starting to outsource some activities, such as IT, but there’s still room to improve. The more I can focus on my clients and revenue-generating activity, the more my business will succeed.
What three pieces of advice would you give to college students/new startup business owners who want to become entrepreneurs?
Learn from every opportunity. Pay attention and make yourself useful in every situation, from the classroom to volunteer work to your current job. It may not seem related to what you want to do, but there’s insight to be had if you’re looking for it.
Network, network, network. Your professional network can be a big boost to your career or business, but it’s up to you to build and maintain it. Get to know professionals in your industry, offer your help when appropriate and listen when they speak.
Plan and adapt. Starting a business is a big risk, but you can mitigate your risk by planning as much as possible. Why do you want to start a business? What market need are you satisfying? Who is your target audience or ideal customer? How will you pay for your business? Despite all your planning, you’ll need to adapt – to changing consumer tastes, market conditions and life occurrences. The ability to adapt is one of the biggest advantages of startups and small businesses, and you’ll need it to succeed.
Who has impressed you most with what they’ve accomplished?
I’m impressed by Richard Branson, both his accomplishments and his outlook on life. He’s experienced successes and failures but learns from every situation, even today. He’s an innovative thinker, calculated risk taker and genuine human being.
Tell us about something you are proud of – about your greatest challenge.
This spring, my business celebrated its sixth anniversary. Most small businesses fail, so I’m proud that Clearly Conveyed Communications is still giving brands a voice. It’s been a long, winding road, but what a feeling of accomplishment!
How should people connect with you?
Visit my website for my full contact information, so we can connect via your preferred channel. I’m looking forward to hearing from you.
Are you an entrepreneur or small business owner? Vizaca can help you showcase your business, connect you with the right audience and promote your products and services worldwide.
Continuing on the small business journey,
The tradition continues. Each year since 2012 (the year I started CCC), I’ve published a list of 50 things I’m grateful for. This isn’t a 5-minute exercise. I create the list over the course of weeks or even months. Oftentimes, I’ll jot down an activity I’m doing or a memory triggered by a conversation or passage in a book. What are you grateful for?
50 Things I’m Grateful For, Summer 2018 Edition
That’s my list for the summer of 2018. Take a moment to think about what you’re grateful for in your life right now. Share your list, however long or short, in the comments or leave a link to your own post. Writing down what you’re grateful for is a powerful exercise to remember to count the blessings in your life.
So, what are you grateful for?
Counting my blessings,
This week, my crazy, little venture turned six. It’s been a roller coaster ride, but I would do it all over again.
I’m blessed to work with amazing people and am so appreciative of everyone who has supported me — and my fledgling business — along the way.
It’s been so much fun (and life-changing) to build a business from the ground up and watch CCC grow. I can’t wait to see what the future holds.
Thank you for the past six incredible, challenging years, which have felt like a lifetime, yet passed in the blink of an eye.
We’re looking forward to working with you!
Grateful and proud,
It’s our favorite time of the year at CCC!
We’ve been enjoying the sights and sounds of the holiday season while finishing client projects with care. As we count down toward Christmas Day and the New Year, we wanted to showcase your favorites from throughout the year. Enjoy!
CCC’s 5 Year Anniversary!
Thank you for your support this year! We appreciate every visitor, click and share, and we’re looking forward to providing more valuable content in 2018. A special thank you to our clients, who are amazing to work with!
What was your favorite post of 2017?
How did you find jaimeshine.com?
Which page(s) do you visit most often?
Which tag and/or category do you visit most often?
What type of content do you visit the CCC blog to read? Are there any topics you’d like to see written about more in 2018?
We appreciate your feedback and enjoy incorporating it into future blog and content decisions.
Best wishes for an enjoyable holiday season to all.
Merry Christmas from all of us at CCC!
When I started my business in 2012, I knew that gratitude and helping others would play a large part. Each year, I write down 50 things I’m grateful for as a reminder to not take any blessings for granted, large or small. Show your gratitude by sharing your list (of any size) in the comments or linking to your own blog post.
50 Things I’m Grateful For, Fall 2017 Edition
There’s so much in life to be grateful for. What’s on your list?
Let’s chat (about gratitude, hopes and dreams, your marketing needs or otherwise):
Are you a runner or is shopping your cardio? 😉
I started running later in life (i.e. post-school), and I’m so glad I did. Besides being excellent exercise, it’s fun to be a part of such a wonderful community. The running community embraces runners of all capabilities and provides support in the form of running partners, groups and tips from more experienced runners.
A Supportive Community
A supportive community is one way that running translates to running a business. As an entrepreneur or small business owner, you’re probably working alone. Tapping into the entrepreneurial community can help you grow and manage your business. Whether you frequent a co-working space or join an online community, fellow small business owners can give you advice, help you brainstorm ideas and offer support from someone who understands what you’re experiencing.
Runners tend to have a long-term plan, incorporating when they’re competing in races, rest days and specific things they’re working on (i.e. a stronger kick, running technique). Small business owners need to plan as well, so they can run their business effectively and look for growth opportunities. Looking at your bigger picture helps when making decisions about what opportunities to pursue and which areas to focus on at specific times. Of course the best plans should always be adjustable.
Rest Days / Down Time
As noted above, part of a runner’s long-term plan is incorporating rest days. They’re vital to performing well, in running and business. Small business owners tend to wear a lot of hats, which can make it difficult to unplug. It’s important to your long-term outlook (and health) that you take time for yourself so you can be at your best when focusing on your business. Don’t burn yourself out and short circuit your business before you’re able to achieve your dreams. Running a business is a marathon, not a sprint.
When I run, I listen to my tunes and try to empty my mind (or think of inspirational movie scenes if I need an extra boost to reach the top of the hill). I’m not thinking about customers, business issues or other important topics. That’s probably why I come up with some of my best ideas or feel confident making a decision I’ve been thinking about after a run. The combination of physical activity, clearing my mind and the euphoria of finishing my run seems to spark creativity and clarify my decision-making process. The next time you’re struggling with a business decision or client project, go for a run. It may spark an ‘aha moment!’
Running translates well to running a business on several fronts. Runners can draw inspiration and insight from their hobby while they tackle the tough task of running a business. Not a runner? It’s never too late to lace ’em up and hit the pavement or trails. Couch to 5k can help you get started, or find a running community to join. You’ll find the same support, camaraderie and inspiration as you find in your entrepreneurial or small business community.
Happy running (a business)!
Just a (small biz owner &) runner from Akron,
Let’s chat (about small business life, running, your marketing needs or otherwise):
Something crazy happened this week: CCC celebrated its 5th anniversary. In the midst of client projects and deadlines, I almost missed it — which is so appropriate. It was just another day in what has become my life as a small business owner.
When I started this journey, I never thought I’d get here. Sure, I made plans and thought about where I — and my business — would be in five years, but to be honest, none of it was real. There was too much treading water just trying to stay afloat.
Looking back, I’ve learned a few things and will continue to do so every day. That’s part of the process, one that I enjoy.
Here are five lessons I’ve learned in five years as a small business owner:
A Look Back: 4 Lessons Learned in 4 Years as an Entrepreneur
It’s been fun looking back on the last five years this week, which have been an incredible journey. Right now, there’s more work to do, but maybe I’ll be able to sip a latte on a patio this weekend to celebrate this special milestone in CCC’s story.
Thanks to everyone for your support!
Starting chapter six,