We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Tag Archives: brand story
Vlog: CCC Turns 6!
CCC turned 6 years old this week! Thank you to everyone who has supported us along the way.
What’s your story?
Storytelling is a powerful tool in today’s business world. It allows us to connect on an emotional level with customers, so they become loyal, longtime clients. It’s not about selling a product or service. It’s about understanding your clients’ challenges so you can solve them and make your clients’ lives just a little bit easier.Continue reading “What’s your story?”
Why do you want to be a silhouette?
It’s the first thing that makes me second guess following you. If you can’t even add a profile picture—something, anything—I really question the value of your tweets. Of course, there’s debate on what works best as an avatar; but first, you need a profile pic. Period. I realize this is basic knowledge, and one ofContinue reading “Why do you want to be a silhouette?”
How Elvis Can Inspire Your Success
If you didn’t notice, Elvis Presley‘s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved considerable fame and status as the King of Rock and Roll. How did he get there? God-given talent, a lot of hardContinue reading “How Elvis Can Inspire Your Success”
4 Reasons #GivingTuesday Is Succeeding (And You Can Too!)
November 27, 2012 was the inaugural #GivingTuesday. Here are four reasons why this powerful movement is succeeding that your business or brand can use to succeed too.