rebranding – clearly conveyed communications

What’s in the Power of a (Re)Brand? Everything

Rebranding is all over the news these days as brands deal with changing audiences, shifting priorities and, in some cases, dramatically altered landscapes. I was reading a story in Kent State Magazine about my alma mater’s rebranding, when a quote caught my eye. “A brand articulates our aspirations and elevates us to where we want toContinue reading “What’s in the Power of a (Re)Brand? Everything”

The Psychology of Color: Following Guides or Going With Your Gut?

Color. We all have a favorite one, and probably, a least favorite one too. From boxes of Crayola crayons to apparel and interior design, color plays a big part in our lives. So what do your colors say about your business? Well, it depends on who you ask. Colors do tend to evoke emotions inContinue reading “The Psychology of Color: Following Guides or Going With Your Gut?”

Spring Cleaning? Don’t Forget Your Business

Spring is in the air! Maybe it’s the rising temperatures or longer days, but optimism abounds this time of year. If spring cleaning is on your to-do list, don’t forget about your business! How can you spring clean your business? Try these tips: Get Organized — Go through your paper and electronic files and form aContinue reading “Spring Cleaning? Don’t Forget Your Business”