Writing (& More) for Small Businesses Delivers Big Opportunities

I’ve always loved to write.

While most kids were playing with blocks or dolls, I was publishing magazines or newspapers with feature articles, ads, sports box scores and all.

In college, I majored in Journalism and Mass Communication, but I took every writing class I could—business writing, media writing, creative writing, copywriting. I wanted to be well versed in nearly any writing discipline, so I could pursue numerous avenues in my career.

I Jumped at Every Opportunity to Write

As I started my career, I jumped at the opportunity to handle any writing opportunity. While I was pursuing my love of writing, I was also gaining more attention at work and building my portfolio (unknowingly at first).

Before long I was ghost writing for my manager and members of our executive team. As I continued to write, I developed a reputation throughout our company (a $350 million company with around 115 employees) as a go-to writer and editor. Eventually, I was published under my own byline in our company newsletter, which was a thrill.

You Can Pick Up a Lot By Asking Questions and Listening

As my career progressed, I started to think about my future. What did I want out of my career? A corner office and impressive title? Or something else?

I worked at the corporate headquarters of a franchising company, so my job involved interacting with and supporting small business owners around North America.

Every day, I was learning more about running a business, even subconsciously. I’m naturally curious, so I would ask questions while communicating with our franchise owners. People like to talk, especially about themselves, their businesses, and their accomplishments, so you can pick up a lot by paying attention, asking questions and listening.

Guess Who Some of My First Clients Were?

While I was helping our owners, I noticed some of them were looking for affordable marketing and writing services beyond what our company offered. They knew they needed help in these areas but couldn’t afford to hire large marketing agencies.

After nine years of honing my skills and building a professional network in corporate America, I left that company and struck out on my own. Guess who some of my first clients were? The same people I had been helping.

Starting My Own Business Seemed Like a Crazy Dream

While it was a long road, the idea to start my own business came during an aha moment 15 years in the making. (I realized I wanted to write for a living while I was in high school, although I couldn’t see myself—a country kid from an unincorporated village—as a writer.)

One day at work, I realized that so many small business owners don’t know how to market themselves and couldn’t afford traditional agency fees. With my diverse background in marketing, I could start a business offering professional marketing services and experience at affordable rates.

I could give brands a voice via marketing, writing and social media services, so business owners could focus on the reason they’re in business, and not struggle with marketing decisions, writing copy and developing social media strategies.

After I realized I could start my own business, it still seemed like a crazy dream. But I did start thinking about it a lot. The next day, I began thinking about business names and what would make my business unique. The more I thought about it and talked about it, the more it became a real possibility.

At a company event, I finally made the decision: I had to go out on my own. A year later, I left and never looked back. On May 15, 2012, Clearly Conveyed Communications (CCC) was born.

You Learn a Lot About Running a Business When You Jump Out On Your Own

When I started my business, I never dreamed of today—eight years down the road. I was just trying to get through each day. Eight years later, I’m still trying to get through each day, but I can’t imagine doing anything else.

You learn so much about running a business when you jump out on your own. (I know I did!) As much as I researched and planned (and you should research and plan), at some point you have to jump in and learn as you go. (Here’s some lessons we’ve learned over the years.)

To get started, I focused on the professional network I had spent the previous nine years building. I reached out to contacts I had made and relationships I had built over time to let them know I was in business. Not only were these people potential customers, but they were also connectors.

In addition, I worked out an extensive transition plan with my former employer. It helped them maintain their services as we hired and trained my replacement, and they were my first paying client. It was nice to have income as I was building my business and looking for more clients.

I Didn’t Foresee that Businesses Would Want to Outsource Their Social Media Management

While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. I started receiving so much interest in this area that I added a new page to my website.

Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities.

Offering an array of services as a marketing company allows me to present a full-service front to my audience.

The inaugural Tweetup we organized for the firefighters.

For example: We partnered with a fellow marketing company, owned by a volunteer firefighter, to handle FDIC’s (Fire Department Instructors Conference) social media for six years. (See picture above.) We developed a year round social media presence for them, so firefighters could connect, learn and train virtually, too.

A Trend in Content Marketing: Long-Form Content

While my company creates a variety of content, we’ve noticed a trend in content marketing for long-form content, and we’ve jumped on it. It seems counterintuitive to our short attention spans and the constant state of information overload we live in today. However, quality long-form content performs well online, draws traffic and gives you a lot of content to repurpose.

The key is to make it readable (and skimmable) with appropriate visuals, short paragraphs and different sections, or headings. White space and proper formatting are your friends on screen.

SEO is important, but remember to write for people, not search engines, because they’re the ones actually reading it. You can still include keywords and appropriate tags and code while making your writing readable—by humans.

While we enjoy creating long-form content, CCC pursues all types of project-based work and programs. For example, we love writing all the copy for a new website or managing a company’s entire social media presence (as opposed to only creating content). These projects and programs pay more, so we can devote the time and resources to producing our best work. They’re also easier to schedule in advance, so we can utilize our time as effectively as possible.

Putting Our Clients First Helps Us Grow Our Business

Having said that, we will take on small programs, including minor content editing and distribution, or some one-off projects, to make more contacts and build more relationships.

Doing good work for people and helping them with their needs, however minor, can result in referrals.

We’ve been fortunate to be referred several times, resulting in new customers and opportunities.

That’s why we always put current clients first. It may seem better to focus more on business development, because small business owners usually don’t have the resources to wait for new customers.

However, we’ve found that by putting current clients first, we’re their first call—for any marketing activity. As we continue to help them with their needs, they continue to come back and refer us to their clients, business associates and friends.

In fact, we work with some businesses through our clients. They can expand the services they offer without hiring full-time employees or making a significant investment.

For example, a company who sells branded merchandise and printing services can add writing, social media and additional marketing services to their service offering to truly become a full-service marketing agency. As long as we work closely together, it’s a win for all three companies—CCC, our client and our client’s client.

Marketing: What to Consider Before Expanding Social Media Platforms

How do we market our marketing and writing services? We practice what we preach—although sometimes we’re a little slow to take our own advice.

We always advise clients to consider their resources before jumping into social media. It takes time and dedication to build an active, engaged community on a social platform. You don’t need to be on every social platform available or jump on the latest trend.

While social platforms all have their own strengths, they tend to copy each other. Has a new platform grabbed your attention? What features do you like? Wait a minute, and they may appear on a platform where you already have an engaged community.

For example, Snapchat become a darling in the social media world, and then Instagram (and later Facebook) added ephemeral content, or Stories. TikTok has exploded in popularity over the past year, but Instagram has recently announced that it’s rolling out a new TikTok-like feature, Reels, to new markets and expanding its capabilities.

This feature isn’t available in the U.S. yet, but we’ll probably see it eventually. There may be reasons you want to expand to new social platforms, but think about it first and make sure you have a strategy.

When CCC started, we jumped on numerous social media platforms and overextended our resources. Slowly, we reassessed and cut back to where we are today. That has allowed us to focus more on original content creation and distribution for ourselves instead of mainly curation.

Curation is important, because it introduces you to new people and delivers a wider range of voices to your social media communities. However, original content will help you stand out and bring on new clients.

Why Writers Should Have a Blog

If you’re a writer, you probably have a blog, or at least you should. Your blog serves as a place to showcase your writing, and it can lead to partnerships or business opportunities.

Try to set up a consistent publishing schedule based on when the most readers are stopping by your blog. While it’s important to be active, only commit to what you can do. If you’re on your own and spend a lot of time on client work, then you may only be able to publish once a week or twice a month. Don’t try to publish too often for the sake of publishing; your content will likely suffer.

House your blog on your website. It will be easy for your readers to learn more about your services, and your fresh blog content will help optimize your site’s search performance. While I’m not a big fan of consistently removing content (which is a trend today), updating older content helps boost your blog’s performance. Fix any broken links or missing videos you come across, and add any relevant, new information on the post topic to inform your readers.

Don’t Publish Your Content and Wait for People to Find It

Producing quality blog content can be time-consuming, but there’s even more work ahead after you publish. Distributing your content is important, so it’s seen by a larger number of potential readers.

Don’t publish content and wait for people to find it. You have to actively and consistently promote your content, because there’s such an overload of content today.

Don’t just blast your content across various social platforms in one format at the same time. Share each article in a format best suited for each platform. Repurpose your content so you get as much mileage as possible out of it.

Write a long-form article? Share bite-sized tidbits on Twitter, each time driving more traffic back to your article.

Record a video sharing highlights of the article, and post it on your LinkedIn profile or Page.

Share your article as a link preview post to your Facebook Page or group.

Share behind-the-scenes content while you’re writing to tease a new blog article in your Stories and to let your audience know when it will publish.

Content is king, but distribution is queen—and she rules the roost.

Meet Your Readers Where They Are

Some readers will prefer to read your content on these distribution channels instead of subscribing to your blog. We’re living in the age of assistance, so you need to meet people in the moment—where they are.

Building active, engaged communities on social media takes time, but these communities are full of potential readers and people who will share your work.

Use your social presences to interact with your audience and request their feedback. Instagram Stories has numerous stickers you can use to interact, while Twitter offers polls and the ability to have conversations with people around the world.

Facebook Groups have become increasingly popular, as you can offer a smaller part of your community first access to your projects, advice in a specific area (i.e. non-fiction writing tips) or a community of peers for fellow writers to bounce ideas off of. Depending on how you utilize Facebook Groups, you may be able to monetize them.

While CCC receives most of our work through referrals, social media and content creation are crucial in our marketing efforts. Even when you are referred for an opportunity, people will often look you up online first.

Do you have a strong presence on LinkedIn? Is your website up-to-date? What comes up when people Google you? Make sure you have a strong digital presence, so people actually contact you when you are referred to them.

What To Do When Your Writing Business Slows Down

If business has slowed down, spend more time creating and distributing content. Be even more active in your social media communities and work on growing them. Genuinely engaging with others will help you grow your community and may lead to new opportunities.

One of our larger clients watched our social efforts for some time before reaching out to us. Everything you do online is visible, so make sure you’re being your best self. Setting aside 10-15 minutes per day on a platform, including reading and commenting on other blogs, will help you make new connections and grow your communities.

We’ve had success utilizing these tactics, even though they take time. Social media is a long-term game; don’t expect success overnight. Instead of trying to create content that will go viral, focus on building and delivering value to your audience one day at a time.

This year, we’ve focused on creating more original content and distributing it more. By cutting back our overall social presence, we have more time to focus on our current communities and how we can help them.

By doing so, we’ve landed a few new, smaller clients. We’re excited to continue helping them, so we can grow these accounts into larger ones. You never know where an account or new opportunity might lead.

How Writers Can Expand Their Services

Speaking of opportunities, expanding your services or collaborating with fellow writers, editors and marketing agencies (or even fellow small or local businesses) can help you grow your business as well.

Are there additional services you can offer that make sense with your current business? Or maybe you already offer them, but people don’t realize that you do. If you see a trend in your industry or notice interest in a particular service, highlight it on your website and social channels.

Working with other companies who complement your services can help you land larger clients and opportunities. If you write copy for the web, look for a designer to partner with so you can offer complete website solutions.

Or look for companies that you can refer your clients to for related services, so they always come to you first. Building relationships with fellow business professionals and owners will make them more comfortable referring business to you, too.

This has been a stressful and trying year, so we hope everyone is pulling through it as well as you can. It may be the time to try a new idea, launch a related service or partner with another company. We wish everyone the best of luck moving forward in 2020 and beyond.

* * *

A version of this post was first published on WriterCEO.com. Thank you to Colleen M. Story for sharing our writing and marketing tips!

Mid-Year Review: How are you progressing on your business goals?

It’s nearing mid-June. How are you progressing on your business goals so far in 2019? 

Mid-Year Review: How are you progressing on your business goals?

One of our goals in 2019 was to get back to blogging on a regular basis. In January, we committed to the following in order to deliver more valuable contact to you:

  • Publishing at least two to three times per month—We’re about 50/50 on this goal right now, so we’re aiming to pick it up for the second half of the year. We published twice in January and April but missed February and March entirely. In May, we did manage to post while celebrating our 7th anniversary. 
  • Producing a variety of content types, including videos and long-form content—We’re doing a much better job of varying our content type, especially on social. We have noticed that videos perform best for us on Instagram and LinkedIn right now, while interactive polls work well in Instagram Stories. What type of blog content do you prefer? Are you looking for specific types of content on specific social platforms? 
  • Continuing to promote past content that’s still relevant—We’re doing a much better job of continuing to promote past content and repurposing content, a vital part of our content strategy this year. Are you repurposing content to maximize its value? Are you interested in tips on getting more mileage out of your original content?  
  • Sharing six guest posts to provide diverse view points—We need your help! Despite repeated requests, we haven’t published a single guest post so far this year. Are you interested in contributing? Please see below for more information, or contact us with your idea. 

Why did we commit to these goals for our blog?

 

Publishing Frequency

We’ve noticed that we receive more consistent blog traffic when we’re publishing consistently. You probably will too. While we would all love to publish valuable content daily, it’s important to be honest with yourself. What type of schedule can you commit to? How many resources can you devote to your blog and content marketing efforts?

Our clients always come first at CCC, so we’re committing to a minimum of two blog posts a month this year and hoping to publish more. That will give us time to research our posts, ask for feedback from our audience and publish content that will help you with your marketing efforts.

We’ll be publishing on Tuesdays at 10 AM ET, because the most popular day and time to visit the CCC blog is currently mid-day on Tuesdays. [UPDATE: We’re seeing more visitors and views early on Wednesday mornings, but for now we’re sticking to our scheduling time for consistency. It hasn’t moved that much from the beginning of the year, so it’s not worth changing yet.] Check your analytics to find when traffic spikes to your blog, so you can plan your publishing schedule accordingly. Note that it will change, so it’s important to check in occasionally. 

Content Variety

In the past, we’ve shared mostly traditional blog posts, so we’re looking to mix it up a bit in 2019. Over the past year, we did introduce our first vlogs (or video blog posts), and our ebook continues to be a hit. What types of content work the best for you? What types of content do you prefer to consume?

While there is no perfect blog post length (or publishing frequency), we’re also interested in creating more long-form content. While the criteria of this category continues to be debated, it does perform well overall. Some of our more recent posts were longer than normal, and they continue to draw traffic. We’ve also done a better job of continuing to promote these posts after initially publishing them.

Putting the ‘Marketing’ in Content Marketing

Promoting your content is just as important as creating it. You need a content distribution plan as part of your overall content marketing strategy. Do you have a distribution plan after publishing a blog post? Or do you just hope readers will share it?

We’ve been guilty in the past of only sharing our content shortly after we publish it and then forgetting about it. Don’t make the same mistake! You can get more use out of your content by continuing to promote it (as long as it’s still relevant), and re-purposing content in different formats for different social platforms. For example, you can share individual tips on Twitter from a long-form blog post, or you can create short marketing minute videos for Instagram from a written blog post. Then, refer your communities to your post for more helpful marketing tips.

Speaking of content distribution, how do you like to learn about new blog posts? Email notifications? RSS feeds? Social media? Let us know how you like to stay up-to-date on your favorite blogs.

What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO

Guest Posts (This is where you come in!)

The CCC blog has benefited from an array of guest bloggers in the past, and we want to continue to add diverse voices to the mix in 2019.

We’re looking for people who want to share their experiences and ideas in marketing, writing, social media and small business/entrepreneurship. We don’t like to require a specific word count, although we are interested in publishing more long-form content this year. We’re also open to vlogs, mixed media posts and other interactive ideas you have.

Run a successful marketing campaign? We’d love to share how you did it. Want to give quick writing tips that work for you? Our audience is interested. Have you had success on a particular social platform or want to discuss ideas for a new feature? We’d be happy to publish your savvy social media marketing skills or tips for our readers. Have you achieved success as an entrepreneur or small business owner? Our audience is interested in hearing how you did it.

We realize that our guidelines aren’t highly specific. That’s because we’ve had success with a wide range of content in the aforementioned categories. The diversity of topics within marketing, writing, social media and small business/entrepreneurship keep our content fresh and readers tuned in.

We’ll be happy to discuss your idea or look over an outline before you write your post, so we can give you feedback. We realize what you put into a successful blog post, so we want to make sure you receive a return on your investment. In addition, we’ll publish your photo, company/blog name, social media handles, contact information and website along with your post.

Speak Up! Share Your Progress on Your 2019 Goals 

We’ve shared progress on one of our 2019 goals—recommitting to providing you valuable content through the CCC blog. How are you progressing on your brand’s goals this year? Comment below or share your goal progress or updates with us on social!

We wish all of our loyal readers a strong second half!

Thanks for reading,
Jaime

Let’s get social! Share your 2019 goals progress, marketing questions or favorite summer activities with us on the platforms below.

What are your business goals in 2019?

While we don’t make New Year’s resolutions, we do set goals for our business at CCC. One of our goals in 2019 is to get back to blogging on a regular basis. In order to deliver valuable content to you, we’re committing to the following:

  • Publishing at least two to three times per month
  • Producing a variety of content types, including videos and long-form content
  • Continuing to promote past content that’s still relevant
  • Sharing six guest posts to provide diverse view points

Why?

Publishing Frequency

We’ve noticed that we receive more consistent blog traffic when we’re publishing consistently. You probably will too. While we would all love to publish valuable content daily, it’s important to be honest with yourself. What type of schedule can you commit to? How many resources can you devote to your blog and content marketing efforts?

Our clients always come first at CCC, so we’re committing to a minimum of two blog posts a month this year and hoping to publish more. That will give us time to research our posts, ask for feedback from our audience and publish content that will help you with your marketing efforts.

We’ll be publishing on Tuesdays at 10 AM ET, because the most popular day and time to visit the CCC blog is currently mid-day on Tuesdays. Check your analytics to find when traffic spikes to your blog, so you can plan your publishing schedule accordingly. Note that it will change, so it’s important to check in occasionally.

Content Variety

In the past, we’ve shared mostly traditional blog posts, so we’re looking to mix it up a bit in 2019. Over the past year, we did introduce our first vlogs (or video blog posts), and our ebook continues to be a hit. What types of content work the best for you? What types of content do you prefer to consume?

While there is no perfect blog post length (or publishing frequency), we’re also interested in creating more long-form content. While the criteria of this category continues to be debated, it does perform well overall. Some of our more recent posts were longer than normal, and they continue to draw traffic. We’ve also done a better job of continuing to promote these posts after initially publishing them.

Putting the ‘Marketing’ in Content Marketing

Promoting your content is just as important as creating it. You need a content distribution plan as part of your overall content marketing strategy. Do you have a distribution plan after publishing a blog post? Or do you just hope readers will share it?

We’ve been guilty in the past of only sharing our content shortly after we publish it and then forgetting about it. Don’t make the same mistake! You can get more use out of your content by continuing to promote it (as long as it’s still relevant), and re-purposing content in different formats for different social platforms. For example, you can share individual tips on Twitter from a long-form blog post, or you can create short marketing minute videos for Instagram from a written blog post. Then, refer your communities to your post for more helpful marketing tips.

Speaking of content distribution, how do you like to learn about new blog posts? Email notifications? RSS feeds? Social media? Let us know how you like to stay up-to-date on your favorite blogs.

What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO

Guest Posts

The CCC blog has benefited from an array of guest bloggers in the past, and we want to continue to add diverse voices to the mix in 2019.

We’re looking for people who want to share their experiences and ideas in marketing, writing, social media and small business/entrepreneurship. We don’t like to require a specific word count, although we are interested in publishing more long-form content this year. We’re also open to vlogs, mixed media posts and other interactive ideas you have.

Run a successful marketing campaign? We’d love to share how you did it. Want to give quick writing tips that work for you? Our audience is interested. Have you had success on a particular social platform or want to discuss ideas for a new feature? We’d be happy to publish your savvy social media marketing skills or tips for our readers. Have you achieved success as an entrepreneur or small business owner? Our audience is interested in hearing how you did it.

We realize that our guidelines aren’t highly specific. That’s because we’ve had success with a wide range of content in the aforementioned categories. The diversity of topics within marketing, writing, social media and small business/entrepreneurship keep our content fresh and readers tuned in.

We’ll be happy to discuss your idea or look over an outline before you write your post, so we can give you feedback. We realize what you put into a successful blog post, so we want to make sure you receive a return on your investment. In addition, we’ll publish your photo, company/blog name, social media handles, contact information and website along with your post.

Speak Up! Share Your 2019 Goals 

We’ve shared one of our 2019 goals—recommitting to providing you valuable content through the CCC blog. What are your brand’s goals this year? Comment below or share your goals with us on social!

We wish all of our valued readers a happy, healthy and successful year!

Thanks for reading,
Jaime

Let’s get social! Share your 2019 goals, marketing questions or favorite sports teams with us on the platforms below.

Power of the Pen: 5 Steps to Writing That Produces Results

Making a list and checking it twice? You’re busy preparing for the holiday festivities, so we’re here to help. Download our free writing guide, The Power of the Pen: 5 Steps to Writing That Produces Results!

Download our free writing guide!

Are you expected to contribute to your company blog? Are you establishing yourself as a thought leader in your industry?

More people are expected to write today than ever before, but some people just aren’t comfortable with the written word. We hope this writing guide helps you become more comfortable with your craft and achieve the results you want.

While you’re here, check out our writing-related blog posts, or peruse the CCC blog for fun, insightful content on writing, marketing, social media and the small business experience. Have a question? Leave it in the comments or contact us, so we can get you an answer.

Of course, some people would rather focus on what they do best and leave the writingmarketing or social media to someone else. If that’s you, we’d love to help. Let’s talk to see if we’d be a good fit for you.

Cheers to quality writing and a wonderful holiday season!

CCC’s head writer,
Jaime

Let’s get social!

https://www.facebook.com/ClearlyConveyedCommunications/ https://www.linkedin.com/in/jaimeshine/ https://www.pinterest.com/jaimeshine/  https://twitter.com/jaimeshine https://instagram.com/jaimeshine

 

A CCC Christmas and Your 2017 Favorites

It’s our favorite time of the year at CCC!

Merry Christmas and Happy Holidays from CCC!

Merry Christmas and Happy Holidays from CCC!

We’ve been enjoying the sights and sounds of the holiday season while finishing client projects with care. As we count down toward Christmas Day and the New Year, we wanted to showcase your favorites from throughout the year. Enjoy!

Top 5 Most Read Posts of 2017

5 Years In: Life as a Small Business Owner

We're celebrating 5 years in business!

 

Content Marketing: A Crucial Component of the Customer Experience

pexels-photo-296878

 

Understanding Social Media Etiquette with Real-World Scenarios

Not sure if something is appropriate online? Translate it into a real-world scenario.

 

4 Ways to Add More Fun (& Productivity) To Your Events 

Promotional product ideas for meetings & events

Don’t forget the fun! Events shouldn’t be all work and no play.

 

4 Ways Running Can Help You Run A Business

The author finishing a 5k

How did you find us?

  1. Search Engines
  2. Twitter
  3. Facebook
  4. Android mobile apps
  5. Foxweber

Top 5 Most Visited Pages 

  1. Come on in… Our Front Door
  2. Contact Us
  3. Marketing Services
  4. The Voice Behind CCC
  5. Pay It Forward

Top 3 Countries of Visitors

  1. United States
  2. United Kingdom
  3. Canada

Top 5 Tags & Categories

  1. Business category
  2. Marketing tag
  3. Business tag
  4. Writing tag
  5. Writing category

Milestones Celebrated in 2017

20,000 Views 

12,500 Visitors

CCC’s 5 Year Anniversary!

 

Thank you for your support this year! We appreciate every visitor, click and share, and we’re looking forward to providing more valuable content in 2018. A special thank you to our clients, who are amazing to work with!

Comment Here

What was your favorite post of 2017?

How did you find jaimeshine.com?

Which page(s) do you visit most often?

Which tag and/or category do you visit most often?

What type of content do you visit the CCC blog to read? Are there any topics you’d like to see written about more in 2018?

We appreciate your feedback and enjoy incorporating it into future blog and content decisions.

Best wishes for an enjoyable holiday season to all.

Merry Christmas from all of us at CCC!

Jaime

Let’s connect:

https://www.facebook.com/ClearlyConveyedCommunications/ LinkedIn_2013_30x30 Pinterest_2013_30x30 Twitter_2013_30x30 https://instagram.com/jaimeshine

 

Get the Party Started: 5 Ways to Revamp Your Blogging Techniques

CCC is excited to welcome guest contributor, Katrina Manning! You can learn more about Katrina at the end of her article. 

When it comes to marketing your business, one of your most critical tools is blogging. For starters, it gives you an effective way to communicate with your customers. Secondly, it can help boost the SEO of your website. Yet, is your blog still having trouble getting noticed? There isn’t any question that blogs have a lot of competition. In order to get people to read your blog, you need to make it easy to find, produce high-quality and relevant content and have a design aesthetic that appeals to the contemporary viewer.

Revamp your blogging techniques to invite more readers to the party!

Revamp your blogging techniques to invite more readers to the party!

Here are five tips for revamping your blogging techniques:

Keep your content original and interesting

It should be common sense to understand that people only want to read articles that are original and interesting. Yet, you may be surprised to see that there are thousands of blogs with copied and illogical articles that cause most viewers to shake their heads and never return to those spammy sites again. When it comes to revamping your blogging techniques, you might want to take inventory of your current article cache. Do they provide relevant and informative content? Are they original? If not, it may be time to do some housekeeping. You don’t want search engines to pass over your blog. Use keyword searches to look for fresh ideas, or offer a different angle on a popular topic. Just make sure you are not writing the same types of articles found on almost every other blog within your niche.

 

Put mobile first

In 2015, Google announced that more searches were performed on mobile devices than on computers in 10 countries. In fact, U.S. web designers always advise building sites that are mobile-first, then creating desktop versions. Smartphone screens are getting larger, and tablets continue to increase in popularity. Many users enjoy the card-style layouts, made trendy by Pinterest. This might be something to consider with regard to revamping the overall look of your blog.

 

Think of video

When it comes to external communication strategies, brands are increasingly focusing on video and — the buzzword for 2016 — virtual reality. Although video is helping to strengthen messages many brands are trying to convey, content isn’t going anywhere any time soon. Think of the stories that videos tell, different formats and even videos with no sound. If you can successfully integrate video with content and perhaps start dabbling in virtual reality, you’ll have something superior on your hands.

 

Work on your social media profiles

One of the most cost-efficient methods of advertising is through social media. With that being said, you should make sure you cross-link your accounts on Facebook, Twitter, Instagram and LinkedIn with your blog. In addition, you need a voice of your brand to promote your blog posts throughout your social media platforms. Do this on a consistent basis to get the word out and drive more traffic.

 

Connect with readers

One thing that readers will value is a personal connection. Other than your content, there isn’t anything to keep your readers coming back to your blog. On the other hand, if they have an outlet to share their thoughts and get the sense that a response will be made, they might be more inclined to revisit. Compare this to your personal Facebook page. When you post about something you like, do you not go back to see if any of your friends liked or commented on your post? When one of your readers has the opportunity to comment on your articles, they may come back to see if you’ve responded or if anyone else has responded.

On top of that, you can create an email list of willing subscribers by placing an optional subscription link on your blog. You can make it non-optional, but people don’t like to feel they were forced into doing things. If you make it optional, you have a higher likelihood that the people who signed up will be more receptive to your messages. When you email your subscribers with your updates, you can use your real voice to give it a more personal touch. You can be a subject matter expert and still appeal to the human trait of desiring companionship. People don’t want to feel like a number, they want to feel important.

As markets and personal preferences change, so should your blog. Performing a revamp every several years isn’t just good for you, it’s also good for business.

Katrina Manning is a web writer and editor with over six years of experience penning content for a wide variety of sites and publications, such as Yahoo! Small Business Advisor, IBM, The Purple Cow Agency blog, Sweet Lemon Magazine, Udemy, Business 2 Community, Personal Finance Hub, The Iowa City Owl, Newsiosity and Seven12 Magazine. 

Are Company Blogs (As We Know Them) Nearing Their End?

At the end of last year, a local icon in our community closed its doors. While it’s the end of an era, it’s not the end of West Point Market. The legendary gourmet specialty food store is reinventing itself to thrive against increased competition by reopening a smaller flagship store and eventually opening satellite stores in suburbs surrounding Akron.

Blogging by Carla Arena via CC BY-NC 2.0

Are centralized company blogs moving to a multitude of satellite locations? (Image courtesy of Carla Arena: http://bit.ly/2h3GzIx)

What’s that have to do with blogging you ask?

The future of blogging is starting to take shape, and we’re questioning whether it will revolve around centralized blogs at all.

First, LinkedIn opened its publishing platform to everyone. Earlier this year, Facebook expanded its Instant Articles program to all publishers. If Twitter ever decides to abolish its 140-character limit, its own publishing platform will be quick to follow. Of course, we also have SlideShare, Periscope, SnapChat and so on.

What do all of the previously mentioned platforms have in common? You publish content directly on them instead of sharing articles or links from other locations, like your company blog.

Of course, the company blog has become popular due to several factors, including:

  • drawing regular traffic to your company’s website
  • improving your site’s SEO with fresh, organic content
  • hosting your thoughts on owned real estate, not rented
  • positioning members of your company as thought leaders in your industry

We’re not pushing for the end of the company blog; it just seems inevitable at some point. Or will companies keep blogs on their websites but reduce the number of posts or switch to more of a micro-blogging format (i.e. short videos, pictures, fewer words)?

As we move further into an era of satellite publishing, how will you adapt? Hire more content writers? Kill the company blog and divvy up platforms between contributors? Ask your employees to shoulder more of the load?

The future of blogging is closer than it appears. Will centralized company blogs still exist?

Looking forward to your thoughts,
Jaime

Let’s chat (about blogging, your writing needs or otherwise):
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2015: Storytelling, Platelets & Facebook, Oh My!

2015: what a long, strange road it’s been.

Our visitors and views climbed for the 4th straight year!

Thank you for visiting the CCC blog this year! We’re excited to see an increase in visitors and views for the 4th straight year, each year of our existence.

We publish a wide range of content and that showed in the diversity of our most viewed posts in 2015.

Our top 5 posts as voted by your eyeballs:

  1. The Psychology of Color: Following Guides or Going With Your Gut?
  2. To Give or Not To Give…
  3. 5 Things You Didn’t Know About Facebook
  4. Kindness in the Workplace: A Guide for Your Organization
  5. Mad Men: Master Storytelling In Any Era

Bonus: Things I Carry: Pen and Paper (missed the top 5 by 1 view)

As wide-ranging as our content is, it all leads back to our four main categories: marketing, writing, social media and personal reflection (including entrepreneurship/small business).

Our fourth most viewed post this year was written by one of our contributors, Carol Preibis from Ahh the Simple Life. If you would like to contribute an article (or series), check out our guest blogger invite.

We’ve had contributors from all over the world, just like our audience. Here are the top 5 countries that read our blog:

  1. United States
  2. United Kingdom
  3. Brazil
  4. India
  5. Canada

How did our visitors find us? Search engines refer most of our traffic, although social media plays a role too. Twitter, Pinterest and Facebook all sent readers to our front door.

We look at analytics to help us craft future content, but we’d love to hear from you! Are there any subjects that you’d love to see an article on in 2016? How about follow-ups to any articles you’ve read? Leave your thoughts in the comments below or contact us to make your voice heard.

Chime in on 2015 (and beyond)!

What was your favorite article or series on the CCC blog?
What country do you join us from?
How did you first find the CCC blog?
What topic(s) would you like to see covered in 2016?
How will you ring in the New Year?

As we count down toward the ball drop, enjoy one of my favorite memories of last year.

In 2016, may we all be champions.

Happy New Year!
Jaime

Let’s chat (about content, your marketing needs or otherwise):
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Specialized Services to Help You Run Your Small Business Smoothly

There are a variety of skills involved in running your own business, and so many to-do’s that it can get a little overwhelming. By using specialized services, I free myself up to concentrate on what CCC does best — help brands communicate with their target audiences.

Specialized services take care of the nitty-gritty and let me focus on being my own boss. I would recommend you try to do the same as much as you can. Here are a few services that can help you run your company smoothly.

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Copywriting

Content marketing is all the rage these days, and this popular (and effective) form of marketing requires a lot of quality content. If you’re not a writer, then you’re going to want to use copywriting services, which are essential for producing excellent content and running a successful blog. You need to make sure that everything you produce is of the highest quality and originality, which can be difficult to achieve if you’re working on your own. You might not have the necessary skills required to be able to keep up with the content demand for your company, or you’d rather spend your time on what you do best. Either way, CCC would love to help with your writing needs.

The Power of the Pen: 5 Steps to Writing That Produces Results

Affiliate Marketing

At any stage, it’s essential to spread the word about your company and the products or services it offers. If you have recently started your company or are going through a rebranding process, it’s even more important. Most small business owners want to bring in more targeted leads and increase their client base, but this can be difficult to achieve while juggling the daily demands of running a business. One solution is to use affiliate marketing services. They allow you to gain exposure on other people’s websites and attract targeted leads, while still focusing on other areas of the company, such as wowing current customers.

“Either you run the day or the day runs you.”  -Jim Rohn

Appointment Reminders

As a business owner, you have to deal with a lot of appointments and meetings, some business-related, some not. One misstep and you can destroy your schedule for the day and a relationship for much longer. That’s why it’s important to use a service to help keep track of your appointments. Appointment reminder services send alerts directly to software that you already use. That way you never miss a meeting or appointment because you receive constant reminders of what you need to remember.

Jumping Off a Cliff: My 1st Year as an Entrepreneur

Being an entrepreneur or small business owner is a labor of love. Like you, I have poured so much into my business over the past three and a half years that it’s important to me that it succeeds. Succeeding in small business requires a lot of time, effort and money, but it’s worth it when you create a successful and professional brand.

Your Turn

What services help you run your business on a daily basis?

What advice would you give aspiring entrepreneurs or small business owners?

“There’s nothing small about small business.”

Jaime

Let’s chat (about small business services, your hopes and dreams or otherwise):
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The Key Elements To Running A Successful Blog

Good Blog Design

The success of your blog begins with good design. Why? The average attention span in 2015 is 8.25 seconds, continuing a downward trend. In other words, visitors won’t stick around if their first impression is negative. Make sure the design of your blog is user-friendly and easy to navigate. There should always be a search bar for people to look for posts on specific topics quickly. Also, you should have menus displaying your categories (and tags, if applicable). Ensure that the overall design is easy on the eyes too. You don’t want there to be too much going on, distracting visitors from consuming your content. It should be simple, but classy, and reflect your brand. It’s not that hard to come up with a good blog design with a little help. And, if you do, you’re on your way to a successful blog.

Image via CC0 Public Domain

Post Regularly

One key to all popular blogs is regular posting. If you have a blog that you like to read, you prefer that they post regularly. It’s hard for people to get involved with a blog if you’re posting once a month. Viewers want regular content, and frequent posts will only see your view count increase. Naturally, you should make sure that all your posts are of a high standard. Don’t post any old thing just for the sake of posting. You have to post good content on a regular basis to run a successful blog.

Affiliate Marketing

Affiliate marketing is a clever way for your blog to make some extra money. You will work in tandem with another company and promote something for them. You could write a blog post reviewing one of their products or services and link back to their website. You’ll then receive financial payment depending on how many of your viewers click on the link and visit the affiliate’s site. If your blog is generating a lot of traffic, you’re likely to make more money! First, you need to find some affiliate marketing platforms, and sign up with one that you like. The company will add your blog to its database and contact you if they find an affiliate that’s a good match for your blog. It can be a great way to earn some money and help make your blog successful.

Image via CC0 Public Domain

Search Engine Optimization (SEO) & Social Media

You want your blog to get a lot of views, earn money and be a success, but you’ll only get views if you market it properly. The best ways to market a blog are by improving SEO and using social media. If you improve the SEO of your site, it will rank higher in search engine rankings. Work on improving your ranking for relevant keywords, and focus on long-tail keywords, which are easier to rank for. For example, shoes (or even running shoes) is a short-tail keyword. Women’s trail running shoes for flat feet is a long-tail keyword.

Related Reading: Log File Analysis for SEO — Working with data visually

Similarly, social media is the perfect place to promote your blog to millions of people. Make sure you post links to your latest articles across various social media platforms, formatted appropriately to maximize exposure on each platform. Use hashtags to increase the the eyeballs on your posts and strong calls-to-action (CTAs) to drive potential customers to click through to consume your content.

Are you interested in blogging or improving your blog? Check out our previous blog-related posts or contact us with your questions. We love supporting fellow bloggers, so drop your blog link in the comments below or suggest your favorite blog to read.

Happy blogging!
Jaime

Let’s chat (about blogging, SEO or otherwise):
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