We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Tag Archives: advertising
Super Bowl 52: Winners and Losers on the Big Stage
What a game! I had no rooting interest on the field this year, so I was happy to enjoy the back-and-forth action that went down to the wire. Congratulations to the Philadelphia Eagles on the franchise’s first championship! Now let’s move on to the competitors who paid big bucks to catch a piece of theContinue reading “Super Bowl 52: Winners and Losers on the Big Stage”
5 Cool Gift Ideas for Creative Professionals
It’s the most wonderful time of the year! While some people stress over gift-giving, we enjoy the process of finding the perfect gifts for everyone on our list. (It even sharpens our marketing skills!) If you’re buying for a creative professional, check out our ideas for the mad men or women in your life. Moleskine NotebooksContinue reading “5 Cool Gift Ideas for Creative Professionals”
Super Bowl 50: Winners & Losers on the Big Stage
We know who won on the field, but who won the battle of the brands? Here’s our take on the winners and losers of Super Bowl 50 advertisers. “If it doesn’t sell, it’s not creative.” -David Ogilvy Winners Give A Damn, Budweiser: First, the King of Beers spent $5 million on a PSA condemning drinking and driving.Continue reading “Super Bowl 50: Winners & Losers on the Big Stage”
The Best Social Media Sites For Business Marketing
Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too. I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best socialContinue reading “The Best Social Media Sites For Business Marketing”
5 Digital Marketing Trends To Develop Your Marketing Strategy
A strong online presence is essential in today’s market. Without the help of digital marketing, your business is already one step behind. It’s that simple. To make sure that you never fall behind the curve, here are five marketing trends to keep you current. These are relevant right now, so prepare to adjust and adapt inContinue reading “5 Digital Marketing Trends To Develop Your Marketing Strategy”
Amazon Turns Its Boxes Into Ads With First Of Its Kind Marketing Deal For “Minions” Movie
Recently, we blogged about taking your message to your audience instead of waiting for them to come to you. Well, here’s a great example. Universal Studios partnered with Amazon to promote its new movie, Minions, on the retailer’s shipping boxes. What a great idea! You can’t miss these bright and cheery boxes, and everyone fromContinue reading “Amazon Turns Its Boxes Into Ads With First Of Its Kind Marketing Deal For “Minions” Movie”
A Nation Full of Dreamers: Who inspired you?
Today would have been Sally Ride’s 64th birthday. She’s widely known as the first American woman in space, no doubt inspiring millions to dream big and shoot for the stars (literally). Not as widely known is her work on Earth, educating millions of kids in science, especially girls and minorities. As someone who broke barriers,Continue reading “A Nation Full of Dreamers: Who inspired you?”
Think Outside of the Booth: Ideas to Promote Your Brand at Events
Last month, CCC traveled to Indianapolis to work an event for a client, and it was an amazing experience. In addition to fueling the conversation with 32,000 firefighters from around the world, we walked away with some creative branding ideas. While your booth doesn’t have to (and shouldn’t) be boring, there are so many otherContinue reading “Think Outside of the Booth: Ideas to Promote Your Brand at Events”
Are You Being Heard? Communication Tips For Your Brand
Communication. It’s so simple, right? We learn to do it at a young age, and it’s second nature. So why is it so difficult to communicate effectively with your customers, business partners and employees? Sure, you blast out emails to your customers and employees, blast out promotional social updates and blast out glossy hyperbole inContinue reading “Are You Being Heard? Communication Tips For Your Brand”
clearly conveyed communications 