Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!
Having a podcast for your business allows you to reach out to people on a different level. Podcasts help humanize your company, adding brand flavor while amplifying your voice. Like other forms of content, the podcasts you produce, publish, and share are an opportunity to: create awareness reach new audiences stand out in your field/community Continue reading “Speak Up: How To Grow Your Business With Podcasts and Audio Assets”
While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.
You can attract butterflies (your target audience) to your coneflower (product or service) with sweet nectar (compelling content). While your inbound marketing efforts do require attention, they’re worth the effort—and help is available. Plus, these efforts can help you withstand a cold spell in your business and can be replicated to help you grow your business.
We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Social media is a powerful marketing tool for your business, but you still need a website today. Your website is your home on the internet, your front door to customers and prospects everywhere. It helps visitors learn more about your company and how you can help them.
This summer, social media platforms debuted so many new features it was hard to keep up. (Miss out while you were on holiday? Catch up with our roundup.) As fall color explodes, the platforms continue to test and release new features, with Instagram leading the way. With all the changes, the story of the yearContinue reading “What’s the Story in Social Media Marketing? Stories.”
A stat from a recent article on content marketing caught our eye. “Consumers engage with 11.4 pieces of content on average prior to making a purchase.” In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research aContinue reading “Content Marketing: A Crucial Component of the Customer Experience”
As an Inbound Marketing Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey. We would love to help you attract visitors, convert them into leads, close sales with customers and delight them into promoters.
The power of social media is impressive, but it can’t (or shouldn’t) do everything for your company or brand. Other areas need to carry their own weight too. Here are four things that social media can’t do for your brand: Fix a bad product—Product is king, at least in the sense that any advertising orContinue reading “4 Things That Social Media Can’t (or Shouldn’t) Do”