Vlog: Why You Still Need a Website Today

I recorded this video the day after a massive Facebook and Instagram outage, but it’s message is relevant whenever you’re watching it. Social media is a powerful marketing tool for your business, but you still need a website today.

Your website is the hub of all your digital marketing activities.

Your website is your home on the internet, your front door to customers and prospects everywhere. It helps visitors learn more about your company and how you can help them. They can find your website via search engines, social media platforms, advertising campaigns and even offline marketing efforts.

A well-designed, updated website improves your search engine optimization (SEO) efforts and works with social media to enhance your online presence and give your business credibility.

Link Building to Success: Optimize Your Website

So, does your business or brand have a website? If so, drop it in the comments, so we (and our readers) can check it out! If not, let us know why you don’t feel that you need one.

What questions do you have about your website or websites in general?

A reluctant Vlogger,
Jaime

Ten Common Misconceptions about Quick SEO

CCC welcomes Eve Haugen to the blog! Anyone with a website (or blog) is always looking to improve his or her search engine optimization (SEO), and of course, you don’t want to wait to see the results. Insert quick SEO — tips and tactics to give you a quick boost in your search rankings and website traffic. Eve’s here to share her knowledge on the subject and dispel ten common misconceptions about the practice. Enjoy!

The science of SEO is constantly evolving. Although a long-term strategy, it can also yield quick results with the right tactics. While there is a range of tips on how to get around quick SEO, the misconceptions about it are galore and the people spreading such rumors are the ones who have hardly dabbled in it.

Ranking factors of Google's search algorithms

Ranking factors of Google’s search algorithms

So, here are some of the SEO myths – If you are alert enough, you will immediately package these practices in a box and throw them away.

  • Google will NOT build strategy for you: This is a well-followed mantra of website building. You build a website fattened with content and you expect traffic to flow into it. Well, it doesn’t! That is why SEO professionals are still needed. You need to pay attention to the best keywords, develop your user’s experience (UXD/UED), insert links and ensure fast page downloads so that your website stands out.
  • Stuffing your page with unnecessary keywords can instantly get you a better rank: Well, that is not a good SEO tip. Keyword density – the number of keywords found on your page that determines the relevancy of your work – should never exceed a certain maximum. Keyword density may be an important metric for ranking a page, but it isn’t the only one. Your keywords also need to be relevant to your material. Don’t add them randomly because they always stick out.
  • Adding unnecessary promo boxes and ads can give you more clicks: Times have changed, and with it, mindsets. It’s best to do away with these ads as they hardly generate extra clicks. People are no longer interested in them.
  • Guest posts do not matter: Hell yeah, they do! Moving posts from guest bloggers to your page is an excellent technique to generate quick traffic. Recently, Matt Cutts, the head of Google’s Webspam team, drew attention to the importance of guest posting and promoted it on his blog. Well, he said it, so is there any reason to doubt it?
  • Link building can be ignored: A content marketing team greatly benefits from a link builder. Link building is an important aspect of Google’s ranking schemes that give you a greater visibility to the outside world. Especially back links – when you acquire back links in relation to your content, you make it visible to a larger audience. It’s a much needed SEO tip for good promotion.
  • Quick SEO is all that matters – after all it’s just a one-time strategy: SEO in its essence is a long-term process that requires immense planning, but in case you’re in a hurry, quick SEO tips can be of great use. However, these tips should only be used once in a while.
  • SEO is just a one-time strategy – do it quickly and get it done: SEO requires a continual investment of your time and energy. Otherwise, your website’s content just rots. Continuous SEO integration helps in keeping the competition away and allows you to keep track of the continuously evolving techniques.
  • We can miss out on the social buzz – after all we are in a hurry: Google doesn’t care about the number of Facebook shares or your Twitter followers but successful social buzz can put your content right in front of your target market. It helps in building links, search engine discovery and spreading of content to the outside world.
  • The flashier, the merrier: Excessive use of flash content can go against your desired SEO results as search engines mostly understand the language of HTML.
  • SEO is easy so anyone can do it: SEO is not child’s play; even quick SEO techniques require an able hand who knows how to implement them. It requires care and analysis and well-informed people can help you with this.

Well, these are just a few misconceptions about SEO techniques, which stem from people who are still fixated on black hat SEO. These unethical techniques are supposedly cheap and easy to work with, but they can cost you dearly.

Remember, quick SEO can work for a certain time frame. Once, twice – that’s okay. But never fall into the allure of quick SEO all of the time.

Eve Haugen, author of this post


Eve Haugen
is a freelance writer, whose passion in writing drives her to craft articles that are engaging, informative and meaningful. Her partnership with QuickSEOResults has given her an opportunity to take her writing to a new level.

A Simple Step-by-Step Guide to Search Engine Optimization

Clearly Conveyed Communications is excited to welcome Ramya Raju, an experienced freelance web design writer from India. Ramya has written a step-by-step search engine optimization (SEO) guide for CCC’s readers, so you can improve your search engine rankings and website exposure. This is the first post in a 4-part series that will be published on Thursdays for the next month. You can learn more about Ramya at the end of the post. Enjoy!

SEO

The Internet is largely becoming the primary home for most businesses, and to be competitive, websites need to have better SEO to be noticed. But all businesses do not have in-house SEO expertise or consultants to lend a hand due to budget constraints, and the amount of available information on SEO is so overwhelming that many companies shy away from doing the right things.

This guide shares SEO best practices, so businesses and individuals alike can benefit without the need to pay a professional.

SEO basics for the website

You may have heard that link-building is a popular SEO practice, but nothing works if your own website is not optimized. It is imperative that your own site carry the most important elements that will help and support other steps that you need to take for successful SEO. Ensure that the following elements are present and clearly carried on all the pages of your site, especially on the homepage.

Important rule you shouldn’t ignore while performing SEO

SEO for websites has to follow a strict code and conduct according to the guidelines set by Google. The most important rule is do not ‘overdo’ the further steps which will be discussed. There is even a penalty on websites who have over-optimized keywords and are stuffed with more key phrases than necessary. Instead, add four or five keywords that are optimized to suit your website on each page. You can even use the Google AdWords Keyword Planner to learn the best suited keyword phrases for your site.

Title Tag

The title tag is comprised of the information that tells the search engines what your website is about. It should be kept under 70 characters and should carry essential info like your business/brand name and keywords that are specific to the page. In HTML code, the title tag is placed between the <HEAD></HEAD> tags on the top of the page.

Meta Description

Meta descriptions are written for specific websites to add additional information that search engines can use. Though it’s debatable whether meta is really useful for getting a search engine ranking, it nevertheless is still important since anyone searching for the website will get to see the meta under the search result. Using the right keywords in both the title tag and meta description are essential to having your site highlighted when a user searches for it. This makes the search result stand out for anyone who is searching for the specific keywords you use.

Advantage of using WordPress

If you use WordPress to host your domain, then you can take advantage of free plugins like All in One SEO, Platinum SEO and SEO by Yoast. These plugins are optimized to help you easily add title tags and meta descriptions to your site, and you can even find further SEO tips if you use premium plugins like Scribe SEO.

We hope you enjoyed this introduction to SEO basics for your website. Tune in next week for part 2 of this 4-part series, Content Is King and Other Essential Elements of SEO. Same bat time, same bat channel!

Pic credit: “SEO” by Singapore SEO Company is licensed under CC BY 2.0

Ramya RajuRamya Raju is a freelance web design writer with 8 years of extensive blogging experience on a variety of online publishing and social media platforms. She generally writes high quality articles on travel, photography, SEO, web design, English courses and other general topics as requested. Ramya, an extrovert with a passion for photography and anthropology, enjoys travelling to different countries to discover new cultures and experience life with the locals. You can reach her at ramyaraju896@gmail.com or visit her online at http://www.colorcharacter.com/uk/.