How MacGyver Can Inspire Your Marketing Efforts

I wanted to be MacGyver when I grew up. [Who’s MacGyver?] Not Cinderella or Barbie or Sassette Smurfling (although living in the Smurf Village wouldn’t have been so bad.)

macgyver in action

MacGyver was always thinking, which inspired me to do the same.

Why? MacGyver was a thinker. He didn’t just shoot someone (didn’t even carry a gun in fact) or take the easy way out of a situation. He used logic. He stepped back, looked at a problem from all angles (even under extreme circumstances) and figured out a solution. That impressed me even at a young age.

MacGyver wasn’t flashy; he just went about his business of fixing things and saving people while living his life. The fact that he happened to get into shaky circumstances so often didn’t seem to phase him at all. I related to him as a thinker, an introvert, a problem solver.

Not everyone did though. For show and tell in second grade one week, we were supposed to talk about our favorite superhero. I was excited to talk about MacGyver: how cool he was, and how I wanted to be like him when I grew up. You know, a non-violent secret agent who has a scientific background and uses everyday items to solve major issues. Practical, right?

Anyway, I announced that my favorite hero was MacGyver, which my teacher promptly rebutted with, “MacGyver isn’t a superhero.” My response, “Why? Because he doesn’t wear tights?” My sarcasm was evident even as a seven-year-old.

MacGyver didn’t need tights or special powers, just a Swiss Army knife, encyclopedic knowledge and common sense.

Marketing professionals can learn a lot from this fictional character and utilize MacGyver’s ‘tools’ to succeed.

  • Knowledge is power. The more you know about your industry, organization, objectives and marketing will put you in a position to succeed.
  • Always be prepared. MacGyver carried his Swiss Army knife wherever he went just in case. What’s your Swiss Army knife? A master binder covering every detail of your event? Your company’s marketing plan? Your smartphone? Whatever it is, know where it is at all times.
  • Be flexible. Yes, you need to plan. But the best laid plans can change on a dime, and you need to adapt to your surroundings.
  • Solve problems. Sometimes we get so caught up in marketing, that we forget our primary goal is to solve a problem — our company’s, a client’s, a non-profit organization’s that we’re volunteering for. [I’d be remiss not to mention Jeff Bullas’ excellent post on this subject: Why Solving Problems Beats Marketing.]
  • Think. You have a brain; use it. Don’t overreact to every situation and try to ‘do’ your way out of it. No matter how crazy it seems, you have time to step back, look at a problem from all angles and come up with a solution. Use logic to fight (metaphorical) fires, and more often than not, you’ll put them out much quicker.
macgyver scaling a mountain

He may not wear tights, but he does scale mountains! Looks like a superhero to me.

See, MacGyver really is a superhero. As a marketing professional, you can use the same tools he did to succeed and be a hero to your clients, boss, business associates and colleagues.

Now it’s your turn.

What’s the go to ‘tool’ in your arsenal?

Do you agree with the tools I mentioned? What am I missing?

Did another character inspire you when you were growing up?

Chime in! I’d love to hear your thoughts on MacGyver, inspirational characters, the aforementioned ‘tools’ to succeed, marketing or whatever’s on your mind today.

Photos courtesy of the Richard Dean Anderson Website (Yep, that’s MacGyver.)
Video courtesy of the CBS Television YouTube Channel

Your marketing secret agent,
Jaime

Join the conversation: 
Facebook logo  Google+ branding  Twitter bird icon  Instagram_Icon30x30  Pinterest logo  YouTube  LinkedIn_Logo60px

About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

14 thoughts on “How MacGyver Can Inspire Your Marketing Efforts

    • Thanks for the kind words, Lance! I really appreciate you stopping by, reading the content and commenting. I’m excited: first guest post coming next week! You’re welcome to submit if you’d like. Cheers!

      Like

  1. mickey g…
    who ever created that character truly understood reality and super heros.
    i do indeed carry a swiss army knife ..but as of late …i also carry a tazer.
    excellent post…MacGyver and his paperclip salute you.

    Like

    • Thanks for checking out the post and leaving a comment! I couldn’t agree with you more; the brains behind MacGyver understood how to create a character people would identify with. I hope you’ll be back!

      Like

  2. Pingback: 50 (More) Things I’m Grateful For… | clearly conveyed communications

  3. Pingback: Things I Learned About My Bad Self, 2013 Edition | clearly conveyed communications

  4. Pingback: Email Overload: 4 Ways to Win the Fight | clearly conveyed communications

  5. Pingback: Walking on the Wild Side to a Devoted Blog Following | clearly conveyed communications

  6. Pingback: Where else can you read about MacGyver, Marketing and Leg Lamp Cookies? | clearly conveyed communications

  7. Pingback: Writer’s Block: 4 Ways You Can Break Through the Wall | clearly conveyed communications

  8. We hired a local business to complete my search engine optimisation and within a month or two our website had gone down in the
    rankings, bad sign right?
    Bookmarked your website, should help me keep up with regular posts!

    Like

    • Hi Selena,

      We’re sorry to hear about your SEO drop. So many factors contribute to your ranking. Thanks for bookmarking our site! We hope you continue to enjoy the content and find it useful. If you’d like to chat about your site, let us know!

      Like

We'd love your feedback!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s