Share the Luck of the Irish with Your Clients & Employees

Whatever your background, we’re all Irish on St. Patrick’s Day! Here’s how to share the spirit of this holiday with your business family: Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant.Continue reading “Share the Luck of the Irish with Your Clients & Employees”

The Art of Follow-Up

It’s an integral part of the marketing process yet most marketers don’t do it. Unfortunately, not following up on your marketing efforts leads to missed opportunities and sales. How do you consistently follow up with people without being annoying?

3 Simple Marketing Tips For Your Next Product Launch

Are you planning a product launch? How is your marketing plan looking? If you’re looking for some tips, then you’ve come to the right place. We’ve helped startups launch new products over the years, and today I’m going to share three of the most successful methods I’ve seen. Focus on your core Just for aContinue reading “3 Simple Marketing Tips For Your Next Product Launch”

Are You Being Heard? Communication Tips For Your Brand

Communication. It’s so simple, right? We learn to do it at a young age, and it’s second nature. So why is it so difficult to communicate effectively with your customers, business partners and employees? Sure, you blast out emails to your customers and employees, blast out promotional social updates and blast out glossy hyperbole inContinue reading “Are You Being Heard? Communication Tips For Your Brand”

Spring Cleaning? Don’t Forget Your Business

Spring is in the air! Maybe it’s the rising temperatures or longer days, but optimism abounds this time of year. If spring cleaning is on your to-do list, don’t forget about your business! How can you spring clean your business? Try these tips: Get Organized — Go through your paper and electronic files and form aContinue reading “Spring Cleaning? Don’t Forget Your Business”

Email Overload: 4 Ways to Win the Fight

Email. It’s revolutionized the way we communicate, but it can absolutely take over your life and disrupt the best laid plans. Haven’t we all been here before? When I left corporate America to start my own company, I made a major change with email. First, I got down to Inbox Zero, which was downright exhausting,Continue reading “Email Overload: 4 Ways to Win the Fight”

How MacGyver Can Inspire Your Marketing Efforts

I wanted to be MacGyver when I grew up. [Who’s MacGyver?] Not Cinderella or Barbie or Sassette Smurfling (although living in the Smurf Village wouldn’t have been so bad.) Why? MacGyver was a thinker. He didn’t just shoot someone (didn’t even carry a gun in fact) or take the easy way out of a situation.Continue reading “How MacGyver Can Inspire Your Marketing Efforts”