Share the Luck of the Irish with Your Clients & Employees

Whatever your background, we’re all Irish on St. Patrick’s Day! Here’s how to share the spirit of this holiday with your business family: Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant.Continue reading “Share the Luck of the Irish with Your Clients & Employees”

3 Simple Marketing Tips For Your Next Product Launch

Are you planning a product launch? How is your marketing plan looking? If you’re looking for some tips, then you’ve come to the right place. We’ve helped startups launch new products over the years, and today I’m going to share three of the most successful methods I’ve seen. Focus on your core Just for aContinue reading “3 Simple Marketing Tips For Your Next Product Launch”

6 Things All Businesses Should Do Over Christmas

It’s that time! The Holiday selling season is upon us… Christmas is a stressful time for both businesses and customers. Businesses worry about losing customers during this hectic season, and customers worry about getting everything done on their lengthy to-do lists. Sure, some businesses will pick up customers as everybody is in a mad rush to buy presents.Continue reading “6 Things All Businesses Should Do Over Christmas”

How Chipotle Sold Sofritas to a Nation of Meat Lovers

Who can sell braised tofu to a nation of meat lovers? Chipotle can. The fast casual Mexican food chain introduced Sofritas last year in select markets but faced a serious problem, at least in the US. Americans eat meat — and a lot of it. Who wants some tasty braised tofu? So Chipotle got creative andContinue reading “How Chipotle Sold Sofritas to a Nation of Meat Lovers”

3 Ways To Embrace the March Madness Spirit For Your Business

Two games in, and my bracket’s already busted. Oh hey, welcome to the CCC blog. I’m trying to sneak in some work today around the NCAA Men’s Tournament games. Sound familiar? March Madness. As a basketball fan, sports junkie or gambler, you love it. As a business owner or manager, you may hate it. How doContinue reading “3 Ways To Embrace the March Madness Spirit For Your Business”

Wristbands: Carrying Your Message for Miles (and Years)

When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one ofContinue reading “Wristbands: Carrying Your Message for Miles (and Years)”

Special Offers: Are You Engaging Customers or Just Irritating Them?

It’s that time of year! During the Holiday shopping season, companies love to entice deal-hungry consumers with special offers to grab their share of the pie. Facebook page offers. Mobile discount codes. Coupons, special discounts or gift cards with purchases. These promotions can be a great way to interact with fans and create ambassadors forContinue reading “Special Offers: Are You Engaging Customers or Just Irritating Them?”

Technology: It’s Not Just For Trekkies Anymore

Technology has permeated all aspects of society from the workplace to how we order pizza. (If you’re still phoning in your orders for the popular pies, get with the program.) You probably utilize technology throughout your daily routine and don’t even realize it. Why? Because it works. You don’t have to understand why it worksContinue reading “Technology: It’s Not Just For Trekkies Anymore”

Sports & Leisure: Scoring Points and Creating Fans

It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can elicit as much passion about your company as the home team. Becoming a part of game day is aContinue reading “Sports & Leisure: Scoring Points and Creating Fans”