I’m grateful for… “I have an app for that.”

Save anywhere with Pocket

I recently read a blog post by Lifehacker asking readers what free apps they are most thankful for this year. That’s when I realized how much I utilize apps to make my life, both personal and professional, run smoothly. What are your favorite apps (paid or free)?

Here are 7 apps that have become a part of my regular routine (in alphabetical order):

  •  Dropbox — this awesome app allows me to access my files anywhere from any of my devices. Also, it’s an easy way to collaborate on projects due to its sharing capabilities. Dropbox was a life saver when I was working on a printing project with a customer in China earlier this year and working with large art files that needed several revisions.
  • Evernote — my favorite note-taking app! I use Evernote daily for work and play. From keeping a running shopping list to making note of possible gift ideas, this app is easy to use and share with others. In fact, it’s my app of choice for gathering quotes, successful case studies and ideas from events that I work for clients.

  • ING Direct — I love banking with ING, who was recently bought by Capital One and is becoming Capital One 360. I’m crossing my fingers that they, and their app, won’t change for the worse (which I’m sure it won’t). I love being able to check my account balances, pay bills, transfer money, find an ATM, cash checks and more from the convenience of my phone — anywhere at any time.
  • Mint.com — my financial snapshot at my fingertips. Plug in your accounts so you can easily keep an eye on your finances — loans, investments, checking and savings, mortgage, etc. If it affects your finances, it’s there. Budget, see where you spend your money and save for those goals, like that vacation on a tropical island.

mint.com app

  • MyFitnessPal — this app allows me to track calories, fat, sugar, sodium, etc. and view a snapshot for the day, week or month. Enter your exercise as well, so you can see your net calorie intake and stay on track fitness-wise. The database has thousands of foods already entered, or you can enter your own, like my legendary peanut butter cream pie. Remember, a sound body means a sound mind too.
  • Pocket — I’m always coming across interesting headlines or intriguing websites right as it’s my turn to check out, a lunch appointment shows up or the light turns green. No problem, I just save it to my Pocket. This handy app lets you save favorites for viewing later on any device and share easily to social networks or non-social friends as well (i.e. text messaging, email).

Save anywhere with Pocket

  • Pulse — It’s 2012 and my newspaper is now on the Web, customized to me. Stay up-to-date on the latest news anywhere via any one of your devices, and easily share what interests you to your social networks or save for reading later when you’re stuck in line. Create pages so you can flip through content similar to the sections in a physical newspaper; only now, you create the sections, specify the content and don’t have to recycle the paper later.

So if you run into me in the real world while I’m on my phone, I’m probably using one of these apps. They’re game changers, and they have improved my life for the better.

What apps have found a permanent place in your life? I’d love to hear your favorites! While you’re at it, remember to be thankful for some other things in your life too.

You might also like: 50 Things I’m Grateful For…

Image credits: Evernote, Mint.com, Pocket

Be Thankful,
Jaime

Sports & Leisure: Scoring Points and Creating Fans

sports fans

Fun times at the Kentucky Derby!

It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can elicit as much passion about your company as the home team.

Becoming a part of game day is a great way to get involved with the local community. Brand popular giveaways, such as noisemakers, signs, stadium cups or lanyards, to hand out at the gate or pre-game tailgating events. Help fans become the 12th man by giving away branded rally towels or shirts to create a ‘black-out’ effect – a sea of black across the stands (or use any team color). Shoot t-shirts with your company’s message into the stands during stops in the action to keep the passion and energy high.

Not going to the game? Bring the excitement into the office. Make your employees the MVPs of a celebration honoring the local sports team or a season kickoff, complete with branded giveaways and merchandise. Pair this special day with a cook-off or potluck to foster team spirit and company pride within your organization. Reward winners or all participants with prizes to acknowledge their efforts. Giving branded merchandise to employees that they’ll use outside of work is an unobtrusive way to spread your message and potentially generate new business.

Don’t limit creating fans of your company to the field or the office. Branching out into leisure time activities is an easy way to build rapport with potential customers, who are everywhere – shopping at stores, strolling parks, attending community festivals, etc. Sponsor teams or leagues, donate branded giveaways for fairs or partner with fellow local companies to create programs that will benefit the community and generate goodwill about your company at the same time. For example, a casual healthy eating restaurant could partner with a fitness center to promote healthy living. Both companies promote the program (and each other) by offering discounted products and services (15% off a fitness center registration with a receipt from the restaurant), helpful information (healthy living tips) and rewards to encourage participation (a free ‘healthy eating set’ after working out at the fitness center 10 times). Not only does partnering with other companies help promote your organization, it can also help with advertising costs. Split the cost of co-branded merchandise, so it’s a winning situation for both companies and the community.

Don’t forget the face paint…

Jaime