Facebook Messenger Is Now a Platform — And Open For Business

Facebook Messenger is open for business — to businesses!

"David Marcus on stage at Facebook's F8 Developers Conference 2015" by Maurizio Pesce via CC BY 2.0

“David Marcus on stage at Facebook’s F8 Developers Conference 2015” by Maurizio Pesce via CC BY 2.0

One of the biggest announcements made at Facebook’s F8 Developers Conference last week is that Messenger is becoming a platform and is open for business. As business owners and consumers, we’re excited. Why?

Peer-to-Peer Payments Feature

Facebook is adding a feature to Messenger that will allow you to send payments to other users, including businesses. At this time, the social media giant has no interest in moving into the payments business, so it’s not looking to make money from the feature. No fees! This could be a game-changer for small businesses. While credit card payments are convenient, the fees can and do add up, especially on frequent, small projects. Would you ask customers to pay via the new Messenger Platform instead of PayPal or credit card? Learn more.

Businesses on Messenger: Communicating Clearly

As a company that helps brands communicate with their audiences, we’re excited that the new Messenger Platform will help streamline communications between these parties. You’ll be able to have individual, private communications with your customers and prospects without the hassle of email or trying to reach someone on the phone. After making a purchase, you can ask to receive follow-up communications via Messenger. Your receipt, order acknowledgement, shipping notice and follow-up messages will all be in one safe place, where it’s convenient for you to access them. Have a question? Ask and receive a personalized response without waiting on hold. Learn more.

“The second thing we want to talk about is making Messenger a place where you can easily communicate with the businesses you care about.”  -Mark Zuckerberg, Facebook CEO

Related reading: Mark Zuckerberg at F8: 3 Innovations Facebook Inc is Working On

Comment on Facebook’s New Features

What part of the new Messenger Platform are you looking forward to?

Will you use Messenger for business reasons?

What announcement from the F8 Developers Conference has you the most excited?

p.s. If you need help making Facebook work for you business, we’d love to talk!

Cheers,
Jaime

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About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

3 thoughts on “Facebook Messenger Is Now a Platform — And Open For Business

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