Understanding Social Media Etiquette with Real-World Scenarios

Google social media etiquette, and you’ll retrieve over 4,000,000 results (at the time of this writing). Clearly, it’s a topic that resonates with people, and in the ever-changing, real-time realm of social media, it’s easy to understand why people are confused on what’s appropriate and what’s not. Throw in trying to balance personal and business accounts on a variety of platforms, and we have a free-for-all on our hands.

Not sure if something is appropriate online? Translate it into a real-world scenario.

What can you do? When you find yourself facing a social media conundrum, translate it to a real-world scenario. For example, it’s popular nowadays to send new connections an automated sales pitch, er message, asking for favors left and right: retweet my pinned tweet, buy my book, follow me on a plethora of other platforms (where, coincidentally, your new connection blasts out the same exact content at the same exact time). You may find yourself wondering, ‘should I do this too?’

OK, let’s translate this behavior into real life. You stop in a coffee shop to get your fix, and strike up a conversation with a guy behind you in line. (It’s amazing the people you meet in coffee shops!) When you get to the counter, you ask the nice gentleman you just connected with to buy your latte. Of course! Who doesn’t do that, right?

If you think that’s nuts, I’m with you. You wouldn’t do that, and chances are, neither would anyone else. However, people do this every day in the digital world and think it’s not only acceptable, but expected.

Social Media’s Nice, But It’s Not IRL

But, here’s the thing. It blows people away online too, and not in a good way. Trying to become a thought leader in your field or connect with experienced industry professionals to learn from them? Don’t immediately hit them up for favors upon connecting, or you’ll be viewed as just another leach.

That may sound harsh, but it applies to networking in person or online. Connections aren’t things waiting to be used, they’re people to build relationships with. When you approach someone or make a new connection, look at how you can bring value to the relationship — not what you can get out of it. Eventually, this person may be able to help you, but not if you approach him or her immediately asking for favors.

Don’t Ask To Pick My Brain. (And 11 other tips for building a strong professional network)

Talk to influencers in any industry, and they’ll share tale after tale of people constantly hitting them up for favors. They usually want to help others, because people helped them get where they are today. But they’re people, and they don’t like being used.

So the next time you’re thinking about doing something online, remember to translate it into real-world (or offline) behavior. Does it sound crazy? Then move on. It’s easy to forget that we’re still dealing with human beings in our fast-paced, digital world. (Unless you’re talking to a chat bot, but that’s a subject for another blog post.)

Share Your Thoughts

Do you agree with this post, or is our online world a different place with different social norms?

What are your thoughts on sending automated messages to new connections?

What’s your best coffee shop story?

Straddling the offline and online worlds,
Jaime

Let’s chat (about social media etiquette, your marketing needs or otherwise):
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Content Marketing: A Crucial Component of the Customer Experience

A stat from a recent article on content marketing caught our eye.

“Consumers engage with 11.4 pieces of content on average prior to making a purchase.”

pexels-photo-296878

In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research a company online before visiting the small business or making a purchase with them.

Whether it’s leftover angst from the Great Recession or the availability of information today, it’s precisely why content marketing is so important.

Here’s a real-life example:

Recently, I stayed over in Park City, Utah, for a day after working a client’s conference in nearby Salt Lake City. On a whim, I decided to get a massage after spending the previous four days pounding convention center floors. I pulled up local spas on my phone, checking their hours, availability and services. Not surprisingly, I contacted the spas who had this information available online — not ones I had to call just to see if they were open. And the spas who had additional content available — more in-depth descriptions of their services, photos of their facility, online real-time availability, etc. — moved to the top of my list.

What does this have to do with content marketing? The information I sought was quality content created by (or for) these spas: descriptive services pages with quality photos, blog articles on the benefits of one type of massage over another, recommendations on how to maximize your spa-going experience. This is what consumers are looking for today before making a purchase or even contacting your company.

While I didn’t end up getting a massage, I did manage to take a break from technology and enjoy the magic of Park City. But not before I utilized even more content — a visitor’s guide from my condo, Park City Transit’s website — to plan my stress-free day.

We’re all consumers at some point, so don’t forget about your experiences as a customer when you put on your marketing hat. These experiences are valuable and can make us better marketing professionals, if we choose to use them.

Reader Feedback

How have you used content marketing to learn more about a business or make a purchase?

How do you use your experiences as a customer to become a better marketing professional?

What types of content do you prefer when researching a company or purchase?

A professional customer and marketing professional,
Jaime

 

Let’s chat (about content marketing, customer experiences or otherwise):
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How to Take a Break from Technology Without Moving to the Woods

The views were breathtaking.

snow covered mountains in Park City, UT

Park City, Utah

After a client conference last week, I took a day off in nearby Park City, Utah. If you’ve never been, the landscape is breathtaking, and I didn’t even have a chance to hit the slopes. If you’re not a skier, there’s plenty of other sights and sounds to entertain you.

There’s almost a magical quality to Park City, with its old-fashioned Main Street, Mom and Pop shops and mountain backdrops. As I was heading back to the airport the following morning (in a snowstorm), I realized my stress level was much lower than it had been when I arrived. Why? I tried to limit technology as much as possible for a 12-hour span.

Technology transports us to new worlds, allows us to work remotely and offers nearly unlimited learning opportunities. It’s also addictive, available 24/7 and difficult to get away from in our lives today. I’m not suggesting that you move to the woods and shun all forms of technology, but there are ways to take a break from technology and lower your stress level.

How technology gets us hooked

How to Take a Break from Technology and Reduce Your Anxiety Level

  • Switch Screens: Some days you have to be plugged in all day; there’s no way of getting around it. It helps me to switch screens, going from my laptop to mobile, when possible. Something about not standing (or sitting) in front of a computer makes me feel like I’m not as plugged in.
  • Take a Break: Most people work better in spurts, and as counterproductive as it may seem, taking short breaks can make you more productive. You may have a mountain of work to do, but taking a quick walk or heading out of the office for lunch can give you a productivity boost for the rest of the day. I try to move around in between projects to break up the work day.

Things I Carry: Pen and Paper

  • Go Old School: Can you lose technology for any part of your job (even once in awhile)? I love to write outlines and rough drafts on paper. A blank page is much more inviting to me than a flashing cursor, and the process of writing by hand is soothing to me. Pick up a physical business book or attend a conference in-person to hone your skills instead of reading an article or attending a webinar online.
  • Change Your Environment: When I worked in corporate America, I loved to go out to lunch to change the scenery. Oftentimes, I would come up with an idea or solve a problem while sitting at a local cafe or coffee shop. Changing your environment can drive creativity and refresh you, which is why coffee shops are popular alternative working locations.

How the Hum of a Coffee Shop Can Boost Creativity

  • Adjust Your Schedule: What is your typical work schedule? Do you have any flexibility? Try to group projects so that you’re able to enjoy some time off, even a few hours. Maybe you can schedule more on 3-4 days a week so that you can regroup and plan on lighter days or even take a day off. What works best for you? If you’re an early bird, work on your most important projects first before you lose momentum. More of a night owl? Save more thought-provoking work for later in the day. We all work our best differently, so try to make your schedule work for you.
  • Shut It Off: Take a vacation, even one day. It’s amazing how much more relaxed you’ll feel when you leave your phone at home or at least don’t check it every five minutes. As a small business owner, I understand how difficult it is to clock out, so to speak, but I always feel so refreshed when I do. You may not be able to take a week-long vacation to some tropical destination, but enjoying an activity you like — ice skating, shopping, getting a massage — can pull you out of the digital world back into the real world.

As amazing as technology is, it’s important to unplug regularly to recharge and enjoy the world around us. You may be surprised at your reduced stress levels and improved productivity and efficiency. So turn off your computer, put your phone down and head outside. The world awaits!

Your Turn: How Do You Unplug?

How do you take a break from technology?
What’s your favorite getaway destination?
What are your favorite activities that don’t involve technology?

p.s. It’s a coincidence that I wrote and published this post on the National Day of Unplugging. It’s not a coincidence that I wrote it in a coffee shop. 😉

An old school Gen X’er in a digital world,
Jaime

Let’s chat (about unplugging, your marketing needs or otherwise):
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4 Ways to Add More Fun (& Productivity) to Your Events

Are attendees excited to attend your company’s events? Or are your events just another stop on the circuit?

Promotional product ideas for meetings & events

Don’t forget the fun! Events shouldn’t be all work and no play.

Recently CCC had the opportunity to attend ASI Orlando, a leading promotional products show, and headed home with marketing ideas galore. Today, we’re going to focus on how to liven up your meetings and events.

 Add some fun with a photo booth (or selfie station)! Whether you’re hosting an evening party or a potentially awkward networking session/ice breaker, a photo booth adds some fun and helps attendees connect with each other. Instead of focusing on differences, visitors will find common ground while making fun memories. The best news? A photo booth doesn’t have to break your budget. Devote a corner, order some fun props (beard fun face, anyone?) and snap away! (Tip: Make sure you have good lighting in whatever area you choose.)

Roll out the red carpet and move registration to the rooms! We’ve all been there — standing in line at a registration booth way too early in order to officially check in to a conference. Why irritate attendees right off the bat? If everyone is staying at the host hotel, move registration to the rooms. Place welcome gifts in each room along with badges and registration materials. Attendees will feel special and be able to swap time standing in line at registration with activities they’d rather be doing, like relaxing, networking or enjoying some fresh air.

Event Planning: You Need to Have a Plan

Hold a scavenger hunt or set up an escape room experience. Encourage attendees to work together to resolve a situation while having a good time. Both experiences help improve communication and problem solving in a memorable way. Kick the experience up a notch by tying it into the local area or your line of work. Commemorate the experience by printing the scavenger hunt map on a scarf or t-shirts for a job well done (I escaped the 2017 CCC Expo!).

Need to recharge? Head to the Relaxation Station. Set up a Relaxation Station where attendees can head to recharge their gadgets and themselves. Massages, refreshments, mobile chargers/outlets and WiFi are all welcome amenities to weary travelers. Other options for a relaxing space include a coffee bar, connection cafe or nature room. On a similar note, don’t feel the need to fill every minute with sessions and lectures. Unscheduled networking time can produce amazing connections, solutions and big business.

Remember, it’s OK for attendees to have fun and enjoy your events. They can still learn and be productive at the same time. Make your event an exciting destination rather than just another stop on the show circuit.

Category Archives: Event Planning

Meetings & Events Minutes

How do you add fun to your events?

What’s your favorite promotional product (or branded item) that you’ve given out or received at an event?

What activity or experience did you have at an event that was truly memorable?

p.s. Did you know that CCC offers event planning services? From big ideas to small details, we’d love to help you with your next event!

Cheers to a successful event!
Jaime

Let’s chat (about promotional products, your event planning needs or otherwise):
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Going Live: What Social Platform Suits You?

You’re hearing it everywhere — live streaming is all the rage, and your brand should be doing it. (All the cool ones are, right?)

Going Live: Which Social Platform Suits You?

Broadcasting can provide a boost for your brand, but you should think about what works best for your brand before going live. Here are three things to consider:

To Keep or Not To Keep  

Do you want visitors to have access to your live videos at a later date? If you’re sharing a flash special, probably not. If you’re broadcasting your session at a conference, maybe you do. For videos with a shelf live, Facebook Live is a convenient option. The social media giant does give preference in its news feed to live videos; however, your videos are stored for future reference. Periscope also added a permanent archive option to its app last year. If you don’t want users to access videos later, Live Video on Instagram Stories or Snapchat may be a better fit. (Note that you can delete live videos after broadcast on Facebook and Periscope, or choose the previous 24-hour expiration option by default on Periscope.)

Live Streaming Schedule 

How often will you be sharing live video (realistically)? Maybe you’re planning on going live with a travel tip every Tuesday or sharing a behind-the-scenes office view every Friday. Or will you show an occasional live look at an event or broadcast from your grand opening once? If live streaming will only be a miniscule part of your marketing mix, Instagram or Facebook would be a better fit. These platforms support other media besides live video, so you can be active on them throughout the year. What other content are you planning on sharing? Facebook supports a greater media mix — pictures, video (live or recorded), links, text, product catalogs, etc. while Instagram is purely a visual platform. This may seem basic, but it’s something to think about while creating your social media strategy.

Home is Where Your Community Is 

We hear this all the time — “I’m leaving for a conference tomorrow and want to live stream content. What platform should I sign up for?” Creating a loyal, active community on any platform takes time, so don’t try to do it in two days or a week. If you have already built an Instagram community, stick with what already works for you — for now. Making waves on Snapchat? Stay there. If you think another platform might work better for your brand, keep a long-term view. Don’t jump ship and expect your community to follow you from one platform to the next, especially overnight. Keep doing what you’re doing, and work on building a new community on another platform over time.

Keep in mind: Live Streaming Apps: The Future of Broadcasting or Legal Liability?

Thinking about going live? Stop and strategize first. Understand what you’re trying to achieve by broadcasting live, how often you’ll be doing it and where you’ve already built a community. You — and your audience — will be glad you did.

Live Feedback

Which platform do you use for live video?

Why did you decide to use that platform?

What live streaming advice would you share with others?

What brand utilizes live video well?

A face fit for radio, 😉

Jaime

Let’s chat (about live video, your marketing needs or otherwise):
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Yes, Small Business Owners, There is a Holiday Season

It’s our favorite time of year at CCC. The holidays bring so much joy and cheer — fun festivities, beautiful decorations and spending time with family and friends. How do you take part while still running your business?

It's beginning to look a lot like Christmas... Are you in the holiday spirit?

“It’s beginning to look a lot like Christmas
Ev’rywhere you go;
Take a look in the five-and-ten, glistening once again
With candy canes and silver lanes aglow.”

Choose your favorite parts

You can’t do everything, so you have to choose. Which parts of the holidays do you enjoy most? Festive activities? Attend local shows and community events. Decorating in style? Spend time making your home shine. Buying the perfect gifts for loved ones? Dedicate your time to shopping for those you hold dear. Whatever areas you choose, be present. Don’t be worrying about your business or what you’re not doing while enjoying your favorite parts of the holiday season.

For example, I decided not to decorate this year. I’m not a Scrooge; I wanted to focus on taking advantage of all of the fun activities this time of year — ice skating, craft/art shows, tree lightings, parades, etc. — and shopping/baking for others, which I love to do. There’s no wrong answer here. Just make a decision and run with it!

How to Guiltlessly Take Time Off to Enjoy the Best Holiday Season Ever

Be smart about running your business 

Yes, you need to continue to run your business during the holidays, but scale back when possible. Commit to specific projects or tasks and focus on completing them within specified time periods. Don’t try to double your growth or take on herculean tasks — especially at this time of year. It’s OK to focus on outside interests and not obsess about your business once in awhile. You may even find that it will make you a better business owner, boss and person.

I’ve been busy this week finishing tasks and meeting deadlines in addition to handling a normal workload. However, I haven’t started new projects or worried about tackling to-dos that can easily be moved to next week, so I can enjoy the wonders of the season.

Time to set limits: Business owners suffer tech overload

Set boundaries and let others know about them

Are you working limited hours throughout the season or on specific days? Let clients and prospective customers know up front, and work with them to plan accordingly. You may be surprised that others want to enjoy the season too and understand that you’re closing up shop to attend your kids’ concert or preserve your family’s tradition of a special day out together. Remember to update your Facebook page, website or other domains where you list hours of availability.

As a small business owner, you may feel the need to check in, which I understand. You can do that without spending the day glued to your phone or working away in another room while everyone else enjoys the festivities. Don’t spend this magical season watching everyone else reconnect, recharge and have a good time. You’ll enter the new year with a case of the holiday blues instead of relaxed, rested and ready to go.

How do you balance your business and life during the holiday season?
What are your favorite holiday traditions?

Enjoy the magic and wonder of the holiday season!

Happy Hanukkah * Merry Christmas * Happy Boxing Day * Happy Kwanzaa

CCC’s Head Elf,
Jaime

Let’s chat (about your holiday traditions, marketing needs or otherwise):
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Small Business Planning: Look Back to Move Forward

The end of the year is the perfect time to reflect on one’s life and business. While we’re all anxious to start off the New Year on the right foot, don’t skip a vital part of the business planning process. Take time to look back before you look ahead.

Small business planning is crucial to survival and growth.

Take time to reflect on your business. Where is it heading and where has it been?

Take Time to Reflect

Reflect on your accomplishments during the past year. Did you grow your revenue? Add new customers? Turn sporadic customers into loyal clients? Hit key milestones? Reach your goals?

Look back at things that didn’t go as planned. Did you lose a major client? Have a customer dispute payment? Run into a nightmare project? Spend too much time on non-revenue activities?

Measure the progress of your goals. First of all, did you set goals? Did you reach them in the allotted time frame? What helped you achieve them or hindered your progress? Upon further review, you may need to alter your goals or set more appropriate goals in the first place.

Related Reading: Why I Don’t Make New Year’s Resolutions

Look Ahead to 2017

Where do you want your business to go? Did you have success with a new product or service this year that you’d like to feature? Do you want to focus on delighting your current clients to deepen those relationships and grow with them? Are you looking to bring on new customers and expand your business? Is a merger or acquisition in your sights?

In order to achieve your business dreams, you need to create a road map. This is where setting SMART goals comes into play.

Your goals should be:
Specific
Measurable
Agreed Upon
Realistic
Time-Based

Inc. Magazine has a worthy read on how to set business goals if you’d like to learn more about this topic. As Herm Edwards famously said, “a goal without a plan is a wish.” He may have been a football coach at the time, but his thought process applies to business and life just as much as sports.

Keep in mind that goals aren’t permanent once they’re set. It’s helpful to review them regularly and adjust accordingly. Agility is a tool for small businesses to use to their advantage, so don’t feel locked in to current goals if your situation changes. Take time every week to focus on your business’s big picture and plan your road map, rerouting if necessary. It can be a breath of fresh air to step back from the daily grind to look at where you’re heading and where you’ve been.

Your Take

Do you set SMART goals for your business?

How often do you focus on planning for your business?

How do you encourage yourself to keep your business planning sessions?

We wish all small businesses a wonderful holiday season! Best wishes for a happy, healthy and prosperous 2017.

CCC’s Chief Planner,
Jaime

Let’s chat (about your business goals, marketing needs or otherwise):
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5 Cool Gift Ideas for Creative Professionals

It’s the most wonderful time of the year! While some people stress over gift-giving, we enjoy the process of finding the perfect gifts for everyone on our list. (It even sharpens our marketing skills!)

Danbo Santa Claus by Takashi Hososhima via CC BY-SA 2.0

Danbo Santa Claus by Takashi Hososhima via CC BY-SA 2.0 http://bit.ly/2gWkJS8

If you’re buying for a creative professional, check out our ideas for the mad men or women in your life.

Moleskine Notebooks
Creatives love notebooks, and these are the cream of the crop. Of course you don’t have to buy Moleskine, but they do offer special, themed and creativity styles along with personalization. Looking to splurge? Consider the Smart Writing Set.

Starbucks (or enter favorite coffee shop here) Gift Card
Coffee shops are a second home or office for creatives. There’s just something about the atmosphere that gets the juices flowing. A Starbucks gift card is a charger for a creative and may lead to a breakthrough that changes your recipient’s life. Remember to take some credit if that happens!

Cool Travel Mug / Coffee Mug 
Notice that we said cool. Creative types are typically coffee fans, so they need a cool travel mug when they’re on the go and a traditional mug at home or in the office. Think about your recipient’s tastes — favorite shows, authors, teams, movies — and don’t forget about the aforementioned coffee shop. Pick up some cool swag from your recipient’s favorite coffee shop and include a gift card. Win-win!

Active Lifestyle Accessories 
Maybe it’s the constant brain activity or coffee consumption, but creative types are usually active people. Whether it’s bicycling, running, hiking or globe-trotting, your recipient probably has a favorite active or outdoor activity. Whatever it is, there’s plenty of equipment and accessories that fit in a variety of budgets.

Bring the Juice
If coffee shops are chargers for creatives, then they’ll need plenty of battery power for their electronics. Mobile chargers are a must for creative professionals, because they’re always on the move and take their gadgets with them. Keep their specific needs and tastes in mind (along with your budget), and find the item that’s perfect for the creative guy or gal in your life.

Bonus: Vacation
If you really want to splurge, every creative professional we know would love a vacation! It doesn’t have to be grand; book a night at a nice hotel or a quick weekend getaway. Give a break from the routine with an experience your recipient will always remember — a spa day, sky diving adventure, swimming with sharks expedition or a trip to your recipient’s favorite author’s museum or hometown.

What ideas would you add?

Do you enjoy the gift-giving process or does it stress you out?

p.s. If you’re still stuck on what to buy the creative person in your life, let us know. We’d be happy to help you out with some suggestions — no strings attached!

p.s.s. Is your creative professional overwhelmed with work? Perhaps our marketing, writing or social media services would help. We do offer gift certificates!

CCC’s CCO (Chief Creative Officer),
Jaime

Let’s chat (about gifts for creatives, your marketing needs or otherwise):
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On Thanksgiving, We’re Thankful For…

As Thanksgiving nears, we’re reminded of so many reasons to be thankful.

Sweet Potato Cheesecake

We started a tradition in 2012 to post a list of 50 Things We’re Grateful For… during each summer as one simple way to keep gratitude near and dear to our hearts. While we won’t duplicate those efforts in this post, we did want to share a few things that we’re thankful for this Thanksgiving.

#GivingTuesday is a national day of giving to kick off the generous holiday season. After Black Friday, Small Business Saturday and Cyber Monday, think about supporting your favorite charity or cause. Then, see how you can get more involved during the rest of the year. What’s your favorite charity or cause? Let us know in the comments below!

On Thanksgiving, I’m Thankful for #GivingTuesday

Our awesome clients and the CCC community make us smile every day. We appreciate every project, referral, comment, like, share and reader! We’re thankful to work with so many wonderful people who are doing good. If you’re reading this post, say hello!

50 Things I’m Grateful For… Summer 2016 Edition

We’re looking forward to spending Thanksgiving with friends and family.

Happy Thanksgiving!

How do you celebrate?
What are you thankful for?
What’s your favorite charity or cause?

Usually smiling & always thankful,
Chef Jaime

Let’s chat (about what you’re thankful for, your marketing needs or otherwise):
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