Need an Idea? Just Walk Away…

Are you trying to come up with a creative idea that’s eluding you? Whether it’s a great idea for an article, the basis for a new campaign or some way to improve a current situation, it can be frustrating to come up with nothing. But don’t let frustration get the best of you! Following areContinue reading “Need an Idea? Just Walk Away…”

Who are you talking to?

Determining your target audience can make or break your campaign or message. Basically, who are you talking to? By narrowing down your target audience, you will save money, resources and receive a higher ROI (return on investment). For example, direct mail can be a great way to break through the clutter of advertising today. AContinue reading “Who are you talking to?”