It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can elicit as much passion about your company as the home team.
Becoming a part of game day is a great way to get involved with the local community. Brand popular giveaways, such as noisemakers, signs, stadium cups or lanyards, to hand out at the gate or pre-game tailgating events. Help fans become the 12th man by giving away branded rally towels or shirts to create a ‘black-out’ effect – a sea of black across the stands (or use any team color). Shoot t-shirts with your company’s message into the stands during stops in the action to keep the passion and energy high.
Not going to the game? Bring the excitement into the office. Make your employees the MVPs of a celebration honoring the local sports team or a season kickoff, complete with branded giveaways and merchandise. Pair this special day with a cook-off or potluck to foster team spirit and company pride within your organization. Reward winners or all participants with prizes to acknowledge their efforts. Giving branded merchandise to employees that they’ll use outside of work is an unobtrusive way to spread your message and potentially generate new business.
Don’t limit creating fans of your company to the field or the office. Branching out into leisure time activities is an easy way to build rapport with potential customers, who are everywhere – shopping at stores, strolling parks, attending community festivals, etc. Sponsor teams or leagues, donate branded giveaways for fairs or partner with fellow local companies to create programs that will benefit the community and generate goodwill about your company at the same time. For example, a casual healthy eating restaurant could partner with a fitness center to promote healthy living. Both companies promote the program (and each other) by offering discounted products and services (15% off a fitness center registration with a receipt from the restaurant), helpful information (healthy living tips) and rewards to encourage participation (a free ‘healthy eating set’ after working out at the fitness center 10 times). Not only does partnering with other companies help promote your organization, it can also help with advertising costs. Split the cost of co-branded merchandise, so it’s a winning situation for both companies and the community.
Don’t forget the face paint…
clearly conveyed communications 
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Thanks for visiting! We appreciate the kind words. What’s your blog address?
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Thanks, Kevin! We’re glad you enjoyed this post and hope you’ll chime in on future posts. Cheers!
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We’re happy that you found us! We hope that you’ll continue enjoying the content and chiming in with your feedback.
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Thanks for the kind words! Looking forward to hearing your thoughts on future posts. Cheers!
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Thanks, Garnet! What is your blog URL? We’d love to take a look at it.
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kudos
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Hello,
Thanks for your kind words! We’re using a WordPress theme for this website. The theme comes pre-made with the opportunity to customize, which we handle in-house. If you go with WordPress for your site, you’ll have access to a variety of themes. Learn more at http://WordPress.com.
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Thanks, seksiseuraa! We appreciate your kind words and your loyal readership. We hope you continue to find the content valuable and join the conversation. Cheers!
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