Tweet Some Love, Gain Some Respect

We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A lifelong customer who loves your business’ story. A super fan who engages with and shares your content more than you do. People who just make your world turn a little easier. Now there’s a cool, new way to thank them.

Starbucks continues to embrace the digital realm and social media by partnering with Twitter to introduce tweet-a-coffee. After quickly connecting your Starbucks and Twitter accounts, you can easily send your loyal friend, awesome customer or super fan a $5 eGift card. Seriously, it’s that easy.

As a business owner, I immediately thought of some priceless opportunities for brands. Giveways? You no longer need to retrieve a winner’s physical address to mail swag, just a Twitter handle. Thanking loyal fans (and customers)? It’s easy on your end but is appreciated by the recipient. Your fans and customers will enjoy being publicly recognized for their loyalty, contribution to your digital marketing efforts and fabulous ideas. In turn, your business receives positive PR and the warm, fuzzy feeling associated with being good corporate citizens. And don’t forget about acknowledging employees!

I had to try this new service, so I tweeted a coffee to one of Clearly Conveyed Communications‘s super fans, Lance Wyllie. Lance is always willing to engage in thoughtful conversation, add insightful comments to discussions (on the blog and Twitter) and is so generous with sharing others’ information.

The process couldn’t have been easier. After quickly connecting my Starbucks and Twitter accounts, I sent a personalized message to @tweetacoffee to @LanceWyllie (as seen above). Starbucks’ @Tweetacoffee account immediately tweeted Lance a clickable link to redeem his eGift card (which can be scanned from your smartphone or printed out). On the back end, Starbucks sent me a receipt confirming my purchase and separately emailed me when Lance viewed the gift. A seamless process.

It’s always exciting when a new tool becomes available to add to your marketing mix. Just remember: tweet some love, gain some respect.

How can you or your business utilize tweet-a-coffee?

Who would you tweet-a-coffee to?

Tweets from my (@jaimeshine) Twitter feed
Tweet-a-Coffee video courtesy of Starbucks

An espresso addict (and Starbucks fan),
Jaime

p.s. As an espresso addict, it’s hard for me to fathom people who don’t drink espresso or coffee. Rest assured, Starbucks offers tea, fruit juices, water, fresh bakery items, delicious breakfast sandwiches and oatmeal, among other favorites, for all of you non-coffee folks out there. 

p.s.s. To help spread the word, Starbucks is giving a $5 eGift card to the first 100,000 people who participate in the tweet-a-coffee program before 11/06/13 and fund the purchase with a Visa card. Full details here.

Coffee lover or not, connect with me… 
Facebook logo  Google+ branding  Twitter bird icon  Instagram  Pinterest logo  YouTube  LinkedIn_Logo60px

And the winners are…

CCC Fan Appreciation Contest

Last week, we held the CCC Fan Appreciation Contest on our Facebook page to help celebrate our one-year anniversary as a company. (Check out our first blog post, appropriately entitled An Introduction.)

Clearly Conveyed Communications

We’re celebrating our one-year anniversary!

Winners

Thank you to everyone who entered and shared the contest to make it a success! We always appreciate you taking the time to engage with and share our content.

Drumroll please…

The winners of the inaugural CCC Fan Appreciation Contest are:

  • Rich Mistkowski
  • Eric Brooks
  • William Adair

Congratulations! Rich, Eric and William have won a $10 Starbucks or iTunes gift card.

Leg Lamps

We thought about giving away leg lamps but weren’t sure if they were just our taste. 🙂


Future Contests, Giveaways & Compelling Content

Keep an eye on this blog and our other social media platforms for future contests, giveaways and compelling content.

Join the conversation with CCC: 
Facebook logo  Google+ branding  Twitter bird icon  Pinterest logo  LinkedIn logo

Speaking of future contests and giveaways… what prizes are you most interested in? What types of contests do you like to enter? Chime in with your thoughts, so we can make our contests engaging and fun.

Speaking of compelling content… what type of content do you find most useful? We share a variety of marketing, social media, personal branding, writing and business tips with a side of personal reflection thrown in. What are we missing? What wouldn’t you miss?

Your thoughts, opinions and suggestions are greatly appreciated! Drop a comment below or hit us up on another social network.


What We Do — And Would Love to Help You With

We’d love to do business with you to help you focus on what you do best. Please keep us in mind for your marketingwriting or personal branding projects! Not sure if we handle something? Just ask; we’ll be happy to discuss a project, give you a quote or offer a tip or two.
Happy Friday!
Jaime

Sports & Leisure: Scoring Points and Creating Fans

sports fans

Fun times at the Kentucky Derby!

It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can elicit as much passion about your company as the home team.

Becoming a part of game day is a great way to get involved with the local community. Brand popular giveaways, such as noisemakers, signs, stadium cups or lanyards, to hand out at the gate or pre-game tailgating events. Help fans become the 12th man by giving away branded rally towels or shirts to create a ‘black-out’ effect – a sea of black across the stands (or use any team color). Shoot t-shirts with your company’s message into the stands during stops in the action to keep the passion and energy high.

Not going to the game? Bring the excitement into the office. Make your employees the MVPs of a celebration honoring the local sports team or a season kickoff, complete with branded giveaways and merchandise. Pair this special day with a cook-off or potluck to foster team spirit and company pride within your organization. Reward winners or all participants with prizes to acknowledge their efforts. Giving branded merchandise to employees that they’ll use outside of work is an unobtrusive way to spread your message and potentially generate new business.

Don’t limit creating fans of your company to the field or the office. Branching out into leisure time activities is an easy way to build rapport with potential customers, who are everywhere – shopping at stores, strolling parks, attending community festivals, etc. Sponsor teams or leagues, donate branded giveaways for fairs or partner with fellow local companies to create programs that will benefit the community and generate goodwill about your company at the same time. For example, a casual healthy eating restaurant could partner with a fitness center to promote healthy living. Both companies promote the program (and each other) by offering discounted products and services (15% off a fitness center registration with a receipt from the restaurant), helpful information (healthy living tips) and rewards to encourage participation (a free ‘healthy eating set’ after working out at the fitness center 10 times). Not only does partnering with other companies help promote your organization, it can also help with advertising costs. Split the cost of co-branded merchandise, so it’s a winning situation for both companies and the community.

Don’t forget the face paint…

Jaime