Social Media Savvy: It’s All About the Brand

UPDATED: It’s Still All About the Brand

Whether you’re a social media superstar or a company touting your social savvy, it’s all about the brand. The social media platforms’ brands, that is. Are you brand compliant?

Facebook logo          Google+ branding          Twitter bird icon          Pinterest logo          LinkedIn logo

In July, Twitter switched its iconic identity from its well-known “t” logo to the bird. I still see “t’s” dotting the digital landscape everywhere I go.

Facebook prefers the “f” logo and generally does not allow use of the full Facebook logo.

Google+ offers a configuration tool for use of its logo online, but does not approve of the use of its +1 icon in online ads.

Pinterest offers use of both its full name and “p” logos and gives examples of successful brands utilizing its platform.

The LinkedIn name (not logo) should always be accompanied by the ® or ™ symbol, and its logo should always be used in color for online use (and offline, if practical).

For your convenience, I’ve included links below to current branding guidelines for these networks:

Remember, you can still get social while being brand compliant!

Are you using outdated branding guidelines to promote your social media usage? Have you never even given social media branding a second thought? I’d love to hear your take on this topic along with any other suggestions you have to shine on the social media stage.

While you’re at it, connect with me! Below are links to my presences on these social networks. I’d love to hear from you via these networks or in the comments below.

Enjoy the day,
Jaime

Facebook logo  Google+ branding  Twitter bird icon  Pinterest logo  LinkedIn logo

Image credits:
Facebook Brand Permissions Center *** Google+ Brand Guidelines *** Twitter Trademark and Content Display Policy *** Pinterest Goodies *** LinkedIn Branding Guidelines

About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

5 thoughts on “Social Media Savvy: It’s All About the Brand

  1. Pingback: Social Media Savvy: It’s Still All About the Brand | clearly conveyed communications

  2. Right here is the right website for anybody who wants
    to understand this topic. You know so much its almost tough
    to argue with you (not that I actually will need to…HaHa).
    You definitely put a brand new spin on a topic which has been discussed for ages.
    Wonderful stuff, just great!

    Like

    • Thanks, Aracelis! Appreciate your kind words. Thanks for stopping by and reading; we hope you’ll come back again. Social media is an ever-evolving subject, so we’re always trying to share the latest news and features.

      Like

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