5 Cool Gift Ideas for Creative Professionals

It’s the most wonderful time of the year! While some people stress over gift-giving, we enjoy the process of finding the perfect gifts for everyone on our list. (It even sharpens our marketing skills!)

Danbo Santa Claus by Takashi Hososhima via CC BY-SA 2.0

Danbo Santa Claus by Takashi Hososhima via CC BY-SA 2.0 http://bit.ly/2gWkJS8

If you’re buying for a creative professional, check out our ideas for the mad men or women in your life.

Moleskine Notebooks
Creatives love notebooks, and these are the cream of the crop. Of course you don’t have to buy Moleskine, but they do offer special, themed and creativity styles along with personalization. Looking to splurge? Consider the Smart Writing Set.

Starbucks (or enter favorite coffee shop here) Gift Card
Coffee shops are a second home or office for creatives. There’s just something about the atmosphere that gets the juices flowing. A Starbucks gift card is a charger for a creative and may lead to a breakthrough that changes your recipient’s life. Remember to take some credit if that happens!

Cool Travel Mug / Coffee Mug 
Notice that we said cool. Creative types are typically coffee fans, so they need a cool travel mug when they’re on the go and a traditional mug at home or in the office. Think about your recipient’s tastes — favorite shows, authors, teams, movies — and don’t forget about the aforementioned coffee shop. Pick up some cool swag from your recipient’s favorite coffee shop and include a gift card. Win-win!

Active Lifestyle Accessories 
Maybe it’s the constant brain activity or coffee consumption, but creative types are usually active people. Whether it’s bicycling, running, hiking or globe-trotting, your recipient probably has a favorite active or outdoor activity. Whatever it is, there’s plenty of equipment and accessories that fit in a variety of budgets.

Bring the Juice
If coffee shops are chargers for creatives, then they’ll need plenty of battery power for their electronics. Mobile chargers are a must for creative professionals, because they’re always on the move and take their gadgets with them. Keep their specific needs and tastes in mind (along with your budget), and find the item that’s perfect for the creative guy or gal in your life.

Bonus: Vacation
If you really want to splurge, every creative professional we know would love a vacation! It doesn’t have to be grand; book a night at a nice hotel or a quick weekend getaway. Give a break from the routine with an experience your recipient will always remember — a spa day, sky diving adventure, swimming with sharks expedition or a trip to your recipient’s favorite author’s museum or hometown.

What ideas would you add?

Do you enjoy the gift-giving process or does it stress you out?

p.s. If you’re still stuck on what to buy the creative person in your life, let us know. We’d be happy to help you out with some suggestions — no strings attached!

p.s.s. Is your creative professional overwhelmed with work? Perhaps our marketing, writing or social media services would help. We do offer gift certificates!

CCC’s CCO (Chief Creative Officer),
Jaime

Let’s chat (about gifts for creatives, your marketing needs or otherwise):
Facebook logo Twitter logo Instagram-v051916_200 Pinterest logo

Get the Party Started: 5 Ways to Revamp Your Blogging Techniques

CCC is excited to welcome guest contributor, Katrina Manning! You can learn more about Katrina at the end of her article. 

When it comes to marketing your business, one of your most critical tools is blogging. For starters, it gives you an effective way to communicate with your customers. Secondly, it can help boost the SEO of your website. Yet, is your blog still having trouble getting noticed? There isn’t any question that blogs have a lot of competition. In order to get people to read your blog, you need to make it easy to find, produce high-quality and relevant content and have a design aesthetic that appeals to the contemporary viewer.

Revamp your blogging techniques to invite more readers to the party!

Revamp your blogging techniques to invite more readers to the party!

Here are five tips for revamping your blogging techniques:

Keep your content original and interesting

It should be common sense to understand that people only want to read articles that are original and interesting. Yet, you may be surprised to see that there are thousands of blogs with copied and illogical articles that cause most viewers to shake their heads and never return to those spammy sites again. When it comes to revamping your blogging techniques, you might want to take inventory of your current article cache. Do they provide relevant and informative content? Are they original? If not, it may be time to do some housekeeping. You don’t want search engines to pass over your blog. Use keyword searches to look for fresh ideas, or offer a different angle on a popular topic. Just make sure you are not writing the same types of articles found on almost every other blog within your niche.

 

Put mobile first

In 2015, Google announced that more searches were performed on mobile devices than on computers in 10 countries. In fact, U.S. web designers always advise building sites that are mobile-first, then creating desktop versions. Smartphone screens are getting larger, and tablets continue to increase in popularity. Many users enjoy the card-style layouts, made trendy by Pinterest. This might be something to consider with regard to revamping the overall look of your blog.

 

Think of video

When it comes to external communication strategies, brands are increasingly focusing on video and — the buzzword for 2016 — virtual reality. Although video is helping to strengthen messages many brands are trying to convey, content isn’t going anywhere any time soon. Think of the stories that videos tell, different formats and even videos with no sound. If you can successfully integrate video with content and perhaps start dabbling in virtual reality, you’ll have something superior on your hands.

 

Work on your social media profiles

One of the most cost-efficient methods of advertising is through social media. With that being said, you should make sure you cross-link your accounts on Facebook, Twitter, Instagram and LinkedIn with your blog. In addition, you need a voice of your brand to promote your blog posts throughout your social media platforms. Do this on a consistent basis to get the word out and drive more traffic.

 

Connect with readers

One thing that readers will value is a personal connection. Other than your content, there isn’t anything to keep your readers coming back to your blog. On the other hand, if they have an outlet to share their thoughts and get the sense that a response will be made, they might be more inclined to revisit. Compare this to your personal Facebook page. When you post about something you like, do you not go back to see if any of your friends liked or commented on your post? When one of your readers has the opportunity to comment on your articles, they may come back to see if you’ve responded or if anyone else has responded.

On top of that, you can create an email list of willing subscribers by placing an optional subscription link on your blog. You can make it non-optional, but people don’t like to feel they were forced into doing things. If you make it optional, you have a higher likelihood that the people who signed up will be more receptive to your messages. When you email your subscribers with your updates, you can use your real voice to give it a more personal touch. You can be a subject matter expert and still appeal to the human trait of desiring companionship. People don’t want to feel like a number, they want to feel important.

As markets and personal preferences change, so should your blog. Performing a revamp every several years isn’t just good for you, it’s also good for business.

Katrina Manning is a web writer and editor with over six years of experience penning content for a wide variety of sites and publications, such as Yahoo! Small Business Advisor, IBM, The Purple Cow Agency blog, Sweet Lemon Magazine, Udemy, Business 2 Community, Personal Finance Hub, The Iowa City Owl, Newsiosity and Seven12 Magazine. 

Mobile Marketing Customization 101: A Guide

All mobile marketing strategies are different—and some are better than others. Starting out on the right foot requires planning, but a slew of utilities capable of generating potent mobile strategies exist. The modern smartphone user is constantly connected, and approximately 60 percent of global mobile consumers utilize their mobile devices as exclusive Internet sources.

The numbers are growing, too. As mobile apps achieve dominance, new, creative marketing strategies emerge. Compiled lists of the world’s best mobile games have emerged, shedding light on the sheer magnitude surrounding our mobile culture.

Modern marketers need to create custom mobile strategies to stay afloat, using the best-available resources to reach their goals. If you’re new to mobile marketing, or if you’re redefining your strategy, customization is key. Check out our step-by-step guide below, and take advantage of a comprehensive, consumer-tailored mobile strategy.

Step One: Analyze Your Target Population

 Analyze Your Target Population

Mobile technology has enabled the new age of consumer-specific marketing. Unfortunately, analytical gathering tools are too strong. Too often, mobile marketers overshoot their audience, catering to the masses instead of much-in-need consumer segments.

Use analytics, and use analytics wisely. Target your consumer demographics, and look at the key statistics surrounding them. Consider the following questions, too:

  • What is your consumer’s smartphone of choice?
  • How many in-store visitors were directed via mobile?
  • What pages do your consumers visit?
  • What content are your consumers viewing?

 

Step Two: Make Your Website Mobile-Friendly

Your mobile website needs to be accessible. Customized mobile marketing can’t occur if the consumer is unable to garner feedback, connect to webmail lists, make e-purchases or store online points.

I’m sure you or someone you know has an iPhone, Android, Blackberry, etc. If you don’t have each of these devices handy, there are some really cool tools that you can use to see how your website would actually look and behave on just about any mobile device. Fifty seven percent of users say they won’t recommend a business with a poorly designed mobile site.

Such high numbers warrant a website cleanup. Fortunately, both Safari and Firefox offer innovative tools geared towards the web platform-minded. Streamline your user’s browsing potential to assist their entry to customized channels.

 

Step Three: Let Your Consumer Control Mobile Content

Let Your Consumer Control Mobile Content

Assuming your mobile strategy contains multimedia content—which it should, consumers should be able to navigate it with ease. Consumers love controlling their content, studies revealing that:
  • 86 percent of viewers skip television commercials.
  • 44 percent of direct mail isn’t opened.
  • 46 percent of website viewers state design is a determining factor.

All content on your platform should serve the consumer. Moreover, it should be flexible based upon their evolving needs. Customizable content isn’t customizable if it isn’t skippable, and a consumer dedicated to your mobile platform will reveal valuable information about useful media while exposing loose ends.

Step Four: Customize Via SMS

Customize via SMS

SMS marketing is one of the world’s leading developments. Text-to-vote platforms, in particular, are an emergent trend creating customized platforms able to promote relevancy and effective navigation. Your mobile strategy will jump miles if it includes such services.

Your SMS strategy should, however, offer opt-in options. In the same way consumers prefer mobile content, they heavily prefer SMS control. Make sure all opt-in services follow strict privacy guidelines, and never shove offers through their push notifications. Use analytics, divide your consumer base and show the consumer you, the marketer, know their wants and needs.

Step Five: Consider Wearable Technology

Wearables have made a big splash recently. Fitbits and mobile thermostats have redefined the way consumers engage daily life, and “Internet-enabled” objects will likely persevere in the future. Don’t wait. Hit off a customizable mobile strategy before the market rises.

Customizable marketing strategies tailor offers to the consumer’s wants and needs. They’re buyer-centric, and they generate appeal from astounding offers. Sure, location-based offers, QR codes and SMS coupons are important, but the best customizable platforms are emergent. To be an effective marketer, you need to be ahead of the curve. In-store offers, social media guarantees and email redemption amenities are fantastic tools, but your arsenal should be one of business climate surveillance, prospective reasoning and innovation.

Author Biography

Sophorn Chhay

Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.

4 Digital Marketing Trends That Will Dominate 2016

I know, I know; 2015 isn’t even over yet, and we’re already talking about 2016. Digital marketing trends move fast, so you always have to look at what’s next to stay ahead of the game and start adapting your strategy early. If you can pinpoint the major marketing trends of the next twelve months, you can begin budgeting for the change, and subtly change direction now. Take a look at these four new trends, and think about how you can move towards them.

United Nations of smartphone operating systems by Jon Fingas via CC BY-ND 2.0

1) Mobile and location-based marketing

Mobile growth had an important year in 2015. At the start of the year, mobile browsing finally overtook desktop and laptop browsing. More people are using mobile devices to get online than any other technology, a trend that is expected to continue to grow in 2016. We’ll also start to see wearable technology find its feet and establish itself, which means coming up with unique location-based marketing strategies. How can your company harness your customer’s location to its benefit? Finally, it’s time to start thinking seriously about developing an app.

2) Long-term relationship building

Until now, digital marketing has focused on short-term success. It’s been all about hitting certain numbers of Facebook fans or Twitter followers, and making quick, easy sales online. After all, the Internet provides a forum for real-time conversations with customers and prospects 24/7. The most successful marketers are slowly realizing that a more traditional approach might actually be more cost effective. By nurturing customers for longer, they can double or even triple their sales over time. Start thinking about a way to retain customers, and make the second, third, and fourth sale.

3) SEO is more important than ever

It’s no secret that Google is always updating its algorithm. Every year, the search giant introduces a new change, and every year, it gets smarter. That means your SEO strategy needs to change and adapt alongside it. We asked the experts at Pay On Performance about what SEO will look like in 2016, and here’s what they told us. First, we’ll need to be more careful and targeted with our keywords. Don’t add redundant or unrelated keywords to pages and posts, and focus on long-tail keywords for more traffic. We’ll also need more organic and natural back links to bring more visitors to our sites and blogs. Finally, we’ll need to focus even more on producing quality content and new metrics like ‘time-on-site’ and engagement. That’s what Google is looking for in 2016.

4) Social media is expanding

If 2015 proves anything, it’s that social media isn’t going anywhere. Many predicted that Facebook’s bubble would eventually burst, but it shows no signs of slowing down (although Twitter has hit a stumbling block). In 2016, Facebook will integrate itself even further into our lives, but it doesn’t end there. Instagram and Pinterest have posted enormous growth figures in 2015. Statistics also show they have much higher rates of engagement and drive more sales. These two platforms will be critical for you next year, so start building a strategy now.

Taking note of these trends now will help you get a head start on next year! Where do you think digital marketing is heading? Please share your thoughts in the comments below.

Are you thinking about adding new platforms into your social media mix? Does your digital marketing strategy need an overhaul? Let’s talk, so we can put together a plan for you.

p.s. Wednesday, October 21st is ‘Back to the Future’ Day. What technology from the 80s blockbuster do you wish we had today?

Riding my hoverboard to 2016,
Jaime

Let’s chat (about digital marketing, flying cars or otherwise):
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo

5 Digital Marketing Trends To Develop Your Marketing Strategy

A strong online presence is essential in today’s market. Without the help of digital marketing, your business is already one step behind. It’s that simple. To make sure that you never fall behind the curve, here are five marketing trends to keep you current. These are relevant right now, so prepare to adjust and adapt in the coming months.

'Digital Marketing Trends' by Automotive Social via CC BY 2.0

Is your digital marketing strategy up-to-date?


Don’t Rely On Google (Now a Subsidiary of Alphabet)

Whisper it quietly so no one can hear you, because you might start a riot. Google, the king of the Internet’s search engines, might be on the decline (and is certainly going through massive changes). That doesn’t mean that the search giant isn’t still relevant. Google holds the largest market share and is one of the biggest brands on the planet. However, consumers are starting to want more from their search engine. Some just want a change because Google has been around for too long. SEO is too important to put all of your eggs in the same basket. 


Mobile All The Time

One platform that you have to rely on is mobile. Unlike Google, mobile technology is at the peak of its powers. More than ever, consumers around the globe are using mobile technology to make purchases. Right now, there is an obsession with everything mobile that does not look like it is going to subside anytime soon. Remember that mobile technology is the technology of choice for over half of the world’s purchases, so it’s crucial to incorporate mobile technology into your digital marketing strategy. 


Payment Methods Are Becoming More Popular

A Magento developer has never been more important for e-commerce and online payment websites. With the rise of the Europay, MasterCard and Visa card, or EMV for short, a new age of online purchases is here. Today, you need more from your developer than ever before. They have to be able to install and input these new techniques into your site because the world is quickly embracing the technology. EMVs are supposed to reduce the risk of fraud and data breaches, so you can see why they are becoming more popular.


Time To Start A Conversation

Unless you have been living ‘off the grid’ for the past several years, you know all about the benefits of social media for business. However, one tactic that is often left is the ability to start a conversation. Yes, social platforms are a great source of inexpensive advertising, but they also allow you to connect to your customer base. By connecting with your customers, you have the ability to improve your conversion rates. Sometimes, a simple conversation is all it takes to get to know someone and create a sense of loyalty.

Get Social: 4 Easy Ways to Join the Conversation


Paid Advertising Is Key

The trend of paying for advertising is not a popular one, but it is here for the long-term. As a result, paying for online advertising will provide a boost to your marketing strategy if done correctly. 

Digital Marketing Trends: Your Feedback

What do you see as the biggest digital marketing trend right now?

What will be the biggest digital marketing trend in 2016?

Which social network do you prefer for your brand?

If you need help with your digital marketing strategy or have any questions, let’s talk.

Let’s get social,
Jaime

Let’s chat (about digital marketing, social media or otherwise):
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo

Marketers: Don’t Forget About Desktop

Mobile offices, mobile apps, Mobilegeddon: The age of mobile has arrived. We can tap into Wi-Fi at 35,000 feet and conduct business from almost anywhere in the world.

Desktops (and laptops) are still worth paying attention to, marketers.

Desktop access to the Internet has risen 37% over the past four years. Source: comScore

But don’t forget about desktop, marketers. It hasn’t gone the way of 8 tracks and parachute pants just yet — and is still worth your attention.

While browsing trends in social media marketing for 2015, one in particular caught our eye. While mobile access to the Internet has quadrupled over the past four years, desktop access has also risen 37%.^

“Mobile’s new domination of social media activity did not sap numbers and minutes from desktop digital time, however. Instead, digital time seeped into Americans’ off-hours, as they brought their smartphones and tablets to television time, waiting rooms, Starbucks’ lines and bed.”  –Social Media Examiner

Despite its impressive growth, mobile is still not the primary device used to access the top digital properties either, including Facebook.

Furthermore, Instagram recently released web profiles, making it easier to browse and share images on the Web. Despite being the fastest growing social network in 2014*, Instagram still heard loud and clear from users who wanted a better desktop experience. So the popular platform, launched in 2010 as a mobile app, expanded its web presence to make its users happy.

So yes, we live in the age of mobile but the desktop era hasn’t gone the way of dinosaurs just yet. Keep your customers happy (and prospects interested) by spreading your presence across the mobile/desktop divide.

(Irony: We just realized that we’re writing this as a movie about dinosaurs is breaking box office records around the world!)

Mobile/Desktop Feedback

Have you cut into your desktop/laptop time with mobile? Or cut into other activities with mobile?

How do you access social media (approx. mobile/desktop %)?

Are you surprised that mobile is not cutting into desktop’s overall numbers yet?

Sources: ^comScore | *Pew Research Center | Social Media Examiner

Blogging on a desktop,
Jaime

Let’s chat (on mobile, desktop or otherwise): 
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo

Tell Your Own Story Without Missing a Moment

We live in an era where people can tell their own stories like never before. You can capture key moments of your life and share them with friends and family all over the globe. Now a company is using technology to take capturing the moment to the next level.

At the big game!

Yours truly enjoying the Wagon Wheel Challenge, courtesy of PNC. Go Flashes!

Fanpics gives every fan a chance to tell their own story by turning the cameras from the competitors to the stands. Forget trying to grab a selfie with friends mid-game and missing a major moment. Now there’s an app for that. This innovative startup has you covered — from all angles.

What’s better than a selfie in the stands? A candid capture of you jumping for joy when your team hits a buzzer beater. Or being crushed in a spontaneous group hug after a late steal seals the win. Those are the moments you really want to capture — and share.

Now fans attending events at the STAPLES Center and other venues can. Fanpics has partnered with the home of the Los Angeles Lakers and Clippers to give fans the ultimate viewing experience. Simply sign in to the app, enter your seat number, put your phone away and enjoy the game!

Capture your moment!

Photo courtesy of Fanpics

Pictures captured of your reaction to key moments will be available to you on the app within 30 seconds of when they’re taken. You’ll be able to share these memorable moments in real time or during a break in the action. Don’t worry; all pictures taken of you are private until you decide to share them.

Speaking of sharing, think about the applications for this technology! My mind jumps to companies using it to capture attendees and memorable moments at conferences and events. How could you use this technology in your industry or for your business?

The best part is that Fanpics can deliver data too. Each image is time-stamped and comes with a description of what’s happening at the moment the picture’s taken. With data being such a big deal in business, there are endless opportunities here. Perhaps you could gauge attendees’ true reaction to a speaker without the hassle of follow-up surveys. Or you could see where seating areas are needed the most for random networking moments (by noticing where people naturally stop to chat).

The implications of this technology are huge. It could give us the ability to tell our own story without missing a moment.

Fan Feedback

Would you utilize the Fanpics app at a game?

How could you use this technology in your industry or for your business?

A sports junkie and technology fan,
Jaime

Let’s chat (about Fanpics, sports, technology or otherwise):
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo

9 Ways You Can Help Those In Need #allin1day

I give because I can.

Did you know?

  • Every two seconds someone in the U.S. needs blood.*
  • The Red Cross has won three Nobel Peace Prizes, in 1917, 1944 and 1963.^
  • In 2013, the international Red Cross movement provided food aid for more than 6.7 million people and essential household and hygiene items for over 3.4 million people.`
  • The ICRC’s (International Committee of the Red Cross) water, sanitation and construction projects benefitted some 28.7 million people in 2013.`

Please join us in going #allin1day to help the Red Cross deliver essential aid to those in need.

How can you help?

I gave whole blood for six years before learning that I was an ideal platelets donor, which I moved to three years ago. I don’t give in memory or honor of a specific person, although it is amazing when you meet people who have needed platelets — cancer patients, car accident survivors or organ transplant recipients, to name a few.

Go all in with us on June 2, 2015.

CCC is in. Are you?

I give because I can, and I hope that if I ever need platelets, someone will give for me.

p.s. Did you know the Red Cross has several apps, including one for blood and platelets donations?

Statistics sources: *American Red Cross  ^International Business Times  `ICRC Annual Report

Pay It Forward,
Jaime

Let’s chat (on the Red Cross, Paying It Forward or otherwise):
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo

Live Streaming Apps: The Future of Broadcasting or Legal Liability?

Since Meerkat stormed SXSW this year, live streaming apps have been all the rage. Once the fun of this new trend dies down, what will be left? Is live streaming the future of broadcasting or a legal liability?

Live Streaming Apps: The Future of Broadcasting or Legal Liability?

On one hand, live streaming apps are fun and functional. According to Fortune, early adopters are jumping in to use Meerkat and Periscope in creative ways. Pop star Katy Perry used Periscope to broadcast pink carpet arrivals to her film’s premiere and aired a post-show Q&A, all while encouraging fans to promote the event with #PerryScope. Saturday Night Live, SNL founder Lorne Michaels and MSNBC are all examples of well-known brands successfully utilizing Meerkat to promote themselves and further connect with their audiences.

“If Hollywood can find ways to monetize live streaming, by including advertising or product placement, it could be a great and easy way to boost revenue for the changing industry.”

On the other hand, live streaming presents downsides as well. Even in public settings, recording people on video without their permission can violate “right of publicity” laws. Live streaming concerts, games and other events can present challenges for organizers, who have contractual obligations to sponsors. On a more practical level, thousands of people live streaming an event can eat up bandwidth and keep people from promoting it via their social networks. This is why the NFL banned live streaming of the Super Bowl this year by attendees.

Related reading: Live streaming apps like Meerkat and Periscope pose legal risks for users

Bandwidth issues point to a more practical issue for small business owners and professionals. As Time notes, livestreaming apps will totally crush your data plan. In an era where data limits are shrinking and prices are rising, this isn’t a good thing. So sure, you can live stream portions of your event or even a day at the office. But you’ll be paying for it, too.

Related reading: Periscope vs. Meerkat: Which Is The Livestreaming App For You?

Live stream to the CCC blog

Have you live streamed an event?

Which live streaming app do you prefer?

Do you foresee ways that your business could monetize live streaming?

Drop your thoughts in the comments, and chime in on the live streaming debate!

Cheers,
Jaime

Join the conversation (wherever you are): 
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo

Droid Turbo: Power & Speed Wrapped in Kevlar (A Review)

I was having so much fun setting up my new phone that I’m just getting around to blogging today.

Droid Turbo

Droid Turbo by Motorola // Photo via Verizon Wireless

Verizon sent me an early upgrade offer via its Edge program, so I checked out my options. I’m an Android fan, and after some research, it came down to the Samsung Galaxy S6 and the Motorola Droid Turbo. I love Samsung products, and my last two smartphones have been from the popular manufacturer, but I also enjoyed the original Droid as my first smartphone.

Like most business professionals today, I’m on the go — working client conferences, running errands around town and managing my small business around the clock. Two things about the Droid Turbo stood out: power and speed.

Power

I need power, and this is one area where Motorola dwarfs Samsung. The Droid Turbo offers up to 48 hours of mixed use and 675 hours on standby in one charge. I’m heading to a client’s conference this week, so the term heavy usage applies. I’ll be thrilled to get one full day out of the battery (although I will have my mobile charger on standby). If this impressive power display isn’t enough, you can also pick up a Turbo Charger, which gives you 8 hours of battery life in only 15 minutes.

Speed

Speed kills, or in this case, makes you look like a rockstar. The Droid Turbo’s 2.7 GHz quad-core processor lets you jump back and forth between a multitude of apps with no lag. So now I really can be in 3 places at the same time, app-wise, and that’s huge for me (because cloning isn’t an option). I can engage with fans via Hootsuite and communicate with clients via email while keeping an eye on my banking.

"Let's go Droid Turbo!"

See what the Droid Turbo can do. // photo via Verizon Wireless

After my two main needs were met, I was thrilled with a few additional features. The Ballistic Nylon models are wrapped in Metallized Glass Fiber reinforced with DuPont™ Kevlar® fiber, making the phone easy to grip while adding strength and durability. It’s like having bodyguards for your smartphone. The added protection won’t weigh you down; the Droid Turbo only comes in one ounce heavier than the S6. I like the weight in my hand.

The 21 MP rear-facing camera and Ultra HD video is perfect for capturing the action at events and snapping professional pictures that are ready for any social platform. Scratch-resistant Corning® Gorilla® Glass 3 guards the 5.2-inch display while a nanocoating helps to keep your phone dry when you’re caught in a downpour (or accidentally knock over your coffee). Motorola is so confident in its chemically-protected screen that the manufacturer will replace it once in the first two years if it’s damaged.

“Let’s go Droid Turbo, text Richard Branson and remind me to save the world tomorrow.”

Finally, I’m looking forward to this phone becoming the assistant I need. I’ve never really gotten into voice commands before, but this setup seems intuitive. I love how the screen comes to life when the phone senses you, and notifications peek through on the Active Display without interrupting your concentration.

There are cons of course, which there are with any phone (or gadget). The battery’s not removable, and the 32 GB memory isn’t expandable. I use cloud storage when I can, so I’m hoping it won’t be an issue. I did hear from a Twitter user who was concerned that Verizon has forgotten Motorola in the wake of Samsung’s popularity and hasn’t upgraded the operating system yet. While that does concern me, I’m happy with Android 4.4 Kitkat® for now.

I just got the phone today, so I’m sure I’ll come across other pros and cons when I head to a client’s conference this week. After 4 action-packed days of covering events, capturing memorable moments and creating a conversation, a follow-up review with more real world experience will be forthcoming.

Let’s Talk Tech, Mobile Style

What phone do you have?

What are your favorite features of the phone?

Are you an Apple or Android fan?

Do you primarily access social media platforms via mobile or desktop/laptop?

Your lovable gadget geek,
Jaime

Join the conversation (wherever you are): 
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo