“Creating content just for the sake of creating content is the strategy that is doomed to failure.” Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion! The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.
At CCC, we’re big believers in the power of social media and the value that it can provide to your brand. However, you need to understand the darker side of social so you’re prepared for anything that could go wrong or reflect your brand in a negative light. Recently I was on Twitter and noticedContinue reading “The Dark Side of Social: How to Respond When Things Go Wrong”
Recently I had the opportunity to attend a big-screen showing of The Story of Content: Rise of the New Marketing. What a great story! If you’re not familiar, the Content Marketing Institute made a documentary telling the story of content marketing — past, present and future. Yes, content marketing has a past, and I’m not referringContinue reading “Content Marketing: Transforming Business Since 1895”
I know, I know; 2015 isn’t even over yet, and we’re already talking about 2016. Digital marketing trends move fast, so you always have to look at what’s next to stay ahead of the game and start adapting your strategy early. If you can pinpoint the major marketing trends of the next twelve months, youContinue reading “4 Digital Marketing Trends That Will Dominate 2016”
Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too. I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best socialContinue reading “The Best Social Media Sites For Business Marketing”
A strong online presence is essential in today’s market. Without the help of digital marketing, your business is already one step behind. It’s that simple. To make sure that you never fall behind the curve, here are five marketing trends to keep you current. These are relevant right now, so prepare to adjust and adapt inContinue reading “5 Digital Marketing Trends To Develop Your Marketing Strategy”
Last night, I had the pleasure of meeting up with professional friends for a fun night out. Despite the frigid temperatures, I was actually looking forward to bundling up and heading North for the occasion. These are people that I’ve worked long hours with, learned so much from and are just plain fun to beContinue reading “Social Media’s Nice, But It’s Not IRL”