2015: what a long, strange road it’s been. Thank you for visiting the CCC blog this year! We’re excited to see an increase in visitors and views for the 4th straight year, each year of our existence. We publish a wide range of content and that showed in the diversity of our most viewed posts inContinue reading “2015: Storytelling, Platelets & Facebook, Oh My!”
Monthly Archives: December 2015
Enjoy the Most Magical Time of the Year
It’s Christmas — the most magical time of the year! Enjoy it! Unplug if you can. Have conversations with friends and family and give them your undivided attention. Catch up with relatives you haven’t seen. Relax. Have that slice of pie or glass of wine that you might normally skip. In other words, have funContinue reading “Enjoy the Most Magical Time of the Year”
How to Provide a Superior Customer Experience on Social
If your brand is on social media, fans expect a conversation, not a one-way broadcast. They’ll use this medium to provide feedback on their customer experience and request assistance when needed. Are you ready to provide a superior customer service experience on social? “Brands that are still refusing to use social for customer care will really startContinue reading “How to Provide a Superior Customer Experience on Social”
Evaluating Feedback: How to Listen to What’s Not Being Said
In our last post, we talked about how the gift-giving process makes you a better marketer. The final similarity discussed was evaluating your feedback, which is crucial to your success in marketing. The problem is that it can be difficult to evaluate your feedback. Prospects and customers are human, so they’re complex. Perhaps they fit yourContinue reading “Evaluating Feedback: How to Listen to What’s Not Being Said”
How the Gift-Giving Process Makes You a Better Marketer
I love to give gifts. Part of it is seeing the joy that the recipient expresses, but part of it is the process. Finding the perfect gift for someone isn’t easy and shares a lot in common with the marketing process. First, there’s the research into what the recipient likes and how he spends hisContinue reading “How the Gift-Giving Process Makes You a Better Marketer”
The Art of Follow-Up
It’s an integral part of the marketing process yet most marketers don’t do it. Unfortunately, not following up on your marketing efforts leads to missed opportunities and sales. How do you consistently follow up with people without being annoying?
clearly conveyed communications 