It all started with a groundbreaking company that just wanted to encourage more interest amongst girls in science, technology, engineering and math (STEM). Who could predict that Goldieblox would become the first small business to advertise during the Super Bowl? In 2014, Intuit ran a contest to award one small business the opportunity of a lifetime — the chanceContinue reading “Movin’ on Up: Small Businesses Go to the Big Game”
Monthly Archives: January 2016
Content Marketing: Transforming Business Since 1895
Recently I had the opportunity to attend a big-screen showing of The Story of Content: Rise of the New Marketing. What a great story! If you’re not familiar, the Content Marketing Institute made a documentary telling the story of content marketing — past, present and future. Yes, content marketing has a past, and I’m not referringContinue reading “Content Marketing: Transforming Business Since 1895”
Mobile Marketing Customization 101: A Guide
All mobile marketing strategies are different—and some are better than others. Starting out on the right foot requires planning, but a slew of utilities capable of generating potent mobile strategies exist. The modern smartphone user is constantly connected, and approximately 60 percent of global mobile consumers utilize their mobile devices as exclusive Internet sources. TheContinue reading “Mobile Marketing Customization 101: A Guide”
5 Smart Steps to Become a Better Small Business Owner
As an entrepreneur or small business owner, you dream big. That’s probably one reason you pursued this career path in the first place. Dreaming big is great, but it can also be paralyzing. Where do you start? “Entrepreneurs are often defined by the size of our ambitions, but the best way to make a big impactContinue reading “5 Smart Steps to Become a Better Small Business Owner”
clearly conveyed communications 