What a game! I had no rooting interest on the field this year, so I was happy to enjoy the back-and-forth action that went down to the wire. Congratulations to the Philadelphia Eagles on the franchise’s first championship! Now let’s move on to the competitors who paid big bucks to catch a piece of theContinue reading “Super Bowl 52: Winners and Losers on the Big Stage”
Tag Archives: super bowl commercials
Movin’ on Up: Small Businesses Go to the Big Game
It all started with a groundbreaking company that just wanted to encourage more interest amongst girls in science, technology, engineering and math (STEM). Who could predict that Goldieblox would become the first small business to advertise during the Super Bowl? In 2014, Intuit ran a contest to award one small business the opportunity of a lifetime — the chanceContinue reading “Movin’ on Up: Small Businesses Go to the Big Game”
Super Bowl XLVII: Not A Complete Blackout
I planned on writing about marketing lessons to be had from some of the better Super Bowl commercials until I read 5 Marketing Lessons From the Super Bowl’s Most Popular Commercials from the fine folks at Entrepreneur this morning via Pulse. So that’s been done. Speaking of the Super Bowl commercials, I felt like theyContinue reading “Super Bowl XLVII: Not A Complete Blackout”
clearly conveyed communications 