We know who won on the field, but who won the battle of the brands? Here’s our take on the winners and losers of Super Bowl 50 advertisers. “If it doesn’t sell, it’s not creative.” -David Ogilvy Winners Give A Damn, Budweiser: First, the King of Beers spent $5 million on a PSA condemning drinking and driving.Continue reading “Super Bowl 50: Winners & Losers on the Big Stage”
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Movin’ on Up: Small Businesses Go to the Big Game
It all started with a groundbreaking company that just wanted to encourage more interest amongst girls in science, technology, engineering and math (STEM). Who could predict that Goldieblox would become the first small business to advertise during the Super Bowl? In 2014, Intuit ran a contest to award one small business the opportunity of a lifetime — the chanceContinue reading “Movin’ on Up: Small Businesses Go to the Big Game”
clearly conveyed communications 