The time has come to say goodbye to 2014. Before we watch the ball drop to kick off 2015, let’s take a quick look back at the year that was. My helper monkeys, Mojo and Penelope, have prepared an end-of-year report for the CCC blog. Thanks to you, what a year it’s been! Consider this: A NewContinue reading “Auld Lang Syne & Happy New Year!”
Monthly Archives: December 2014
‘Twas the Night Before Christmas (Almost)
A Visit from St. Nicholas ‘Twas the night before Christmas, when all through the housenot a creature was stirring, not even a mouse.The stockings were hung by the chimney with care,in hopes that St. Nicholas soon would be there. The children were nestled all snug in their beds,while visions of sugar plums danced in theirContinue reading “‘Twas the Night Before Christmas (Almost)”
Social Media 2014: Traveling At The Speed of Light (And A Look Ahead!)
Social media. This ever-changing, real-time world is unbelievable — both in the marketing opportunity it presents and in trying to stay on top of the constant changes. Are you utilizing the new features that popped up in 2014? Let’s take a quick look back… Facebook Graph Search is expanded to include individual posts and statusContinue reading “Social Media 2014: Traveling At The Speed of Light (And A Look Ahead!)”
3 Ways to Encourage More Referrals (From Santa or The Grinch)
What’s on your list for Santa this year? A new computer? Fancy office digs? Or new business? Let’s go with the latter. Referrals. We all want them, but how do you encourage your clients and supporters to provide them? Gift Cards – It’s no coincidence that gift cards are the top gift year after year.Continue reading “3 Ways to Encourage More Referrals (From Santa or The Grinch)”
Why You Should Think Like The B.A.U.
My favorite show on TV is Criminal Minds, which is far from just another show on law enforcement. FBI agents in the Behavioral Analysis Unit (B.A.U.) profile suspected serial killers and hardened criminals in order to solve difficult cases. By reading clues at the crime scene and studying an unsub’s (perpetrator’s) life, the team canContinue reading “Why You Should Think Like The B.A.U.”
Social Media: Sales or Marketing Tool?
The big discussion on social media revolves around selling. Is it for hard selling? Creating and maintaining relationships? Building a community? Social media creates opportunities. It’s up to you to close them. Social media is one tool in your marketing mix. The confusion lies in the merging of sales and marketing — two separate functions (thatContinue reading “Social Media: Sales or Marketing Tool?”