I’m not a political junkie, but I do consider myself a well-informed voter. I vote for each candidate individually, not strictly along party lines, and actually put some time and thought into my decisions. Throw in the fact that I’m an advertising major, and you probably figure I can’t get enough of the campaign season.Continue reading “Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts”
Category Archives: Sponsorship
“We’re getting the band back together.”
Just think how much easier it would have been for Jake and Elwood Blues if they had social media to help their cause. Of course, it wouldn’t have been nearly entertaining for us if they did. Are you getting the band back together? Here’s four ways social media can help: Create an event on Facebook. ThisContinue reading ““We’re getting the band back together.””
Cause-Related Marketing: Support or Scam?
Cause-related marketing campaigns seem like a win-win situation. Consumers and businesses help support wonderful causes while the benefiting organizations raise much-needed funds. Do they really make a difference though? As in most cases, cause-related marketing brings both good and bad. As a consumer, you can ask a few questions to ensure you really are supportingContinue reading “Cause-Related Marketing: Support or Scam?”
Sponsorship: Your Name Here
I was sitting at an Akron Aeros (AA affiliate of the Cleveland Indians) baseball game the other night when a hitter broke his bat. Shortly after he was thrown out at first (and the pitcher danced out of the way of the jagged bat head), the PA announcer said, “That broken bat was brought toContinue reading “Sponsorship: Your Name Here”
clearly conveyed communications 