Wristbands: Carrying Your Message for Miles (and Years)

When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one of the hottest promotional products around. To date, over 80 million Livestrong bands have been sold, inspiring countless other charitable organizations, companies and brands to share their message in this popular manner.

silicone wristbands

Silicone wristbands are so popular even Elvis has his eye on them.

 Like so many others, I thought this trend would never last. Who would want to wear these promotional wristbands? Nearly everyone, it turns out. From young to old and red to blue, people of all ages, nationalities, genders, political beliefs and lifestyles want to rock a wristband. That’s one of many reasons the silicone wristband is here to stay. Ten years later, this staple promotional product is produced in a plethora of colors promoting metro parks to marathons and everything in between.

If you’re interested in promoting your company or brand with a reminder around the wrist, keep the following variables in mind:

  • decoration method
  • imprint location
  • imprint colors
  • band sizes
  • band colors
  • packaging options
  • quantity
  • in-hands date

All of these factors can affect your pricing, and different options make sense for different objectives.

In addition to exposure, silicone wristbands are also helpful at events. Hand them out to attendees at concerts, conferences and sporting events to easily identify who should be admitted and who shouldn’t. They’re durable, easily spotted and can be kept long after the event for continued exposure and as a keepsake.

Whatever your message is, it’ll go far on a silicone wristband.

Weigh In

What silicone wristbands are in your collection?

Are you surprised at this product’s staying power or did you think it would be a hit?

When did you get your first silicone wristband?

Have you promoted your brand, company, cause, organization or event with one?

Rockin’ the wristband,
Jaime

We don’t have wristbands, but we do have social networks. Connect with CCC!
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Cause-Related Marketing: Support or Scam?

Cause-related marketing campaigns seem like a win-win situation. Consumers and businesses help support wonderful causes while the benefiting organizations raise much-needed funds. Do they really make a difference though?

As in most cases, cause-related marketing brings both good and bad. As a consumer, you can ask a few questions to ensure you really are supporting a great cause.

Yoplait Save Lids to Save Lives program

Since 1997, Yoplait has donated more than $34 million to breast cancer awareness through the Save Lids to Save Lives program, Race for the Cure and other initiatives.
Photo courtesy of Miss a Liss via Flickr

1) Is the cause meaningful to you? Do you believe in this organization and its mission? Target causes that you truly believe in and are close to your heart.

2) Who does the campaign benefit? Make sure that your purchase will support a reputable organization that will put the funds raised to good use. Charity Navigator is one place to check out nonprofit organizations that you’re not familiar with.

3) How is the program structured? Understand exactly how the charity will benefit through consumers’ purchases. For example, the sponsor may make a donation per purchase. Is the amount stated (i.e. 2% vs. 10%)? Is there a limit on the sponsoring company’s donation (i.e. first $100,000 raised)? Or is there a minimum amount to be raised before the company makes any donation?

4) How will the charity use the donated funds? Nonprofit organizations should be very clear on where their funds go, whether it be research, education, assisting those affected by their cause, administrative costs, etc.

5) Is the sponsoring company committed to the cause? If you’re not familiar with the company, review the packaging, display, in-store signage and/or literature for more information on its goals. Does it regularly support this cause? Does the company seem committed to making a difference?

Cause-related marketing programs can be a tremendous asset to nonprofit organizations or they can really be a scam. Do a little research to ensure that you are actually helping a worthy cause and that your hard-earned money wouldn’t be better spent.

For additional information:
Changing with the Times (MediaPost looks at what causes are hot in 2012.)
Yoplait Save Lids to Save Lives Program
Charity Navigator
Best Practices for Taking Up the Cause

Happy Boss’ Day to all of the great leaders out there!

Jaime