Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!
Having a podcast for your business allows you to reach out to people on a different level. Podcasts help humanize your company, adding brand flavor while amplifying your voice. Like other forms of content, the podcasts you produce, publish, and share are an opportunity to: create awareness reach new audiences stand out in your field/community Continue reading “Speak Up: How To Grow Your Business With Podcasts and Audio Assets”
While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.
You can attract butterflies (your target audience) to your coneflower (product or service) with sweet nectar (compelling content). While your inbound marketing efforts do require attention, they’re worth the effort—and help is available. Plus, these efforts can help you withstand a cold spell in your business and can be replicated to help you grow your business.
This week, Clearly Conveyed Communications turns seven! It’s hard to believe my little venture is hitting the 7-year milestone on May 15th, but I’m so grateful to so many people who I’ve met and worked with along the way. As we celebrate our seventh anniversary, I want to share seven tips I’ve learnedContinue reading “A Business Anniversary to Remember: CCC Turns 7”
Social media is a powerful marketing tool for your business, but you still need a website today. Your website is your home on the internet, your front door to customers and prospects everywhere. It helps visitors learn more about your company and how you can help them.
Don’t let a tight budget keep you from marketing your business and showing your tremendous products or services to potential new customers. These three tips will help you market your business in a big way without blowing the budget.
Editor’s Note: Thank you to Vizaca, an online magazine for global entrepreneurs and small business owners, for interviewing me about my small business journey. It was a pleasure to discover this resource and share my experience with others. Tell us about yourself? I’m Jaime Shine, founder of Clearly Conveyed Communications. I’m a writer, marketing professionalContinue reading “Interview: What I’ve Learned on the Small Business Journey”
CCC turned 6 years old this week! Thank you to everyone who has supported us along the way.
What does memorable marketing look like? This piece from FedEx. The shipping company utilizes its new eCom Label Solutions to promote the benefits of its new eCom Label Solutions. That may sound obvious, but it’s not. Using your new product or service to promote your new product or service is an innovative and underutilized ideaContinue reading “Vlog: This Underutilized Idea Will Help Make Your Marketing Memorable “