It’s Show Time! How to Make Your Next Event More Memorable

What a start to the year! CCC kicked off 2020 on the road at client events, and we feel like we’ve been recovering ever since. Whether you’re hosting an event or exhibiting at one, we picked up some important tips to make sure attendees remember you—in a good way. Create an Immersive Experience Experiential marketingContinue reading “It’s Show Time! How to Make Your Next Event More Memorable”

How to Connect with Customers in the Age of Assistance

We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”

A Business Anniversary to Remember: CCC Turns 7

This week, Clearly Conveyed Communications turns seven! It’s hard to believe my little venture is hitting the 7-year milestone on May 15th, but I’m so grateful to so many people who I’ve met and worked with along the way.     As we celebrate our seventh anniversary, I want to share seven tips I’ve learnedContinue reading “A Business Anniversary to Remember: CCC Turns 7”

Why Customer Experience Should Be Your Focus in 2018

Editor’s Note: We’re excited to welcome Dan Ridge as a contributor to the CCC blog! The customer is always right has long been a business adage. In today’s highly competitive environment, it’s more than just selling products to customers; it’s about providing them with a seamless and enjoyable experience throughout the time they’re in touchContinue reading “Why Customer Experience Should Be Your Focus in 2018”

Content Marketing: A Crucial Component of the Customer Experience

A stat from a recent article on content marketing caught our eye. “Consumers engage with 11.4 pieces of content on average prior to making a purchase.” In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research aContinue reading “Content Marketing: A Crucial Component of the Customer Experience”

Customer Experience: Starbucks Shows How It’s Done

Loyal readers of this blog know that I’m an espresso lover and Starbucks fan. Despite being a longtime, loyal customer, I do run into problems with the coffee behemoth once in awhile, like you will with any brand. What matters most is how your favorite brands resolve these occasional issues. Earlier this week, I decidedContinue reading “Customer Experience: Starbucks Shows How It’s Done”

The Dark Side of Social: How to Respond When Things Go Wrong

At CCC, we’re big believers in the power of social media and the value that it can provide to your brand. However, you need to understand the darker side of social so you’re prepared for anything that could go wrong or reflect your brand in a negative light. Recently I was on Twitter and noticedContinue reading “The Dark Side of Social: How to Respond When Things Go Wrong”

Share the Luck of the Irish with Your Clients & Employees

Whatever your background, we’re all Irish on St. Patrick’s Day! Here’s how to share the spirit of this holiday with your business family: Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant.Continue reading “Share the Luck of the Irish with Your Clients & Employees”

How to Provide a Superior Customer Experience on Social

If your brand is on social media, fans expect a conversation, not a one-way broadcast. They’ll use this medium to provide feedback on their customer experience and request assistance when needed. Are you ready to provide a superior customer service experience on social? “Brands that are still refusing to use social for customer care will really startContinue reading “How to Provide a Superior Customer Experience on Social”

Evaluating Feedback: How to Listen to What’s Not Being Said

In our last post, we talked about how the gift-giving process makes you a better marketer. The final similarity discussed was evaluating your feedback, which is crucial to your success in marketing. The problem is that it can be difficult to evaluate your feedback. Prospects and customers are human, so they’re complex. Perhaps they fit yourContinue reading “Evaluating Feedback: How to Listen to What’s Not Being Said”