Share the Luck of the Irish with Your Clients & Employees

Whatever your background, we’re all Irish on St. Patrick’s Day!

St. Patrick's Day revelers enjoy the celebration

St. Patrick’s Day by Courtney Collison via CC BY-SA 2.0 http://bit.ly/1QVmT1J

Here’s how to share the spirit of this holiday with your business family:

  • Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant. Hand out fun promotional items, such as four leaf clover-printed sunglasses, green hats or four leaf clover beads. Remind everyone to wear green and punctuate the event with some fun Irish music (or March Madness)!
  • Enjoy March Madness during a St. Patrick’s Day Happy Hour — Invite your employees and/or clients to Happy Hour at your favorite local pub. Cheer on your favorite men’s college basketball teams (or the ones you picked on your bracket) with an ice cold Guinness in hand. If you’re feeling lucky, pick up the first round of drinks along with some hors d’oeuvres. Enjoy the camaraderie as you survive the roller coaster ride of the NCAA Tournament!
  • Hold a Luck of the Irish Contest — Invite your clients to participate in a themed contest celebrating this popular holiday. Anyone who places an order receives a mystery discount or gift. You can hold the contest digitally with a well-designed landing page, email marketing and social media promotion. Take the contest offline with direct mail, scratch off tickets and in-person visits. Don’t forget to create a hashtag and encourage clients to post their winning tickets on social!
  • Bring the Irish Spirit into Your Office — Encourage employees to wear green along with festive accessories. Reward the most festive, creative and other categories of your choice with gift certificates to your local pub, lunch delivered in the office or a day (or afternoon) off. Throughout the day, highlight your festivities on social media so fans can get to know the faces behind the scenes and see your fun culture.

St. Patrick’s Day 2016: How the World Will Celebrate From Dublin to Tokyo

However you decide to celebrate, have fun! May the Luck of the Irish be with you and your business always.

Cheers,
Jaime

Let’s chat (about green beer, holiday marketing or otherwise):
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Gratitude Is Good For You & Your Business

Good job!

“Thank you.”

These two words are so simple yet so powerful. They can be the difference between a one-time customer and a loyal one, a vendor and a partner, a co-worker and a colleague.

It turns out that gratitude is not only good for you, but it’s good for business too. Showing gratitude to your customers, employees, vendors and partners makes them feel like they’re a part of something. They’re more engaged, more productive and more willing to go the extra mile for you.

“Foster an environment of gratitude across your organization. Gratitude in organizations is important—it can boost morale and increase productivity.”  –Carol Preibis, author & blogger

At CCC, we try to show gratitude every day. That’s what led to our 50 Things I’m Grateful For… series, where we list 50 things we’re grateful for every year on our blog and encourage others to do the same. It’s been fun to read your lists!

It’s no coincidence that we publish our annual list at any time of the year except for Thanksgiving. It’s a reminder to show gratitude all year, not only when it’s a hot topic.

Whether it’s saying a genuine “thank you” when an employee does his job well or surprising a loyal customer with a gift you know she’ll love, take the time to be grateful this Thanksgiving and every day. Sometimes, the right thing to do can be good for you too. 🙂

 

What are you grateful for this Thanksgiving?

p.s. CCC is grateful to be spending time with our families on Thanksgiving, so we’ll be closed on Thursday. Happy Thanksgiving!

Thank you for your support!
Jaime

Let’s chat (about gratitude, turkey or otherwise):
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Tweet Some Love, Gain Some Respect

We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A lifelong customer who loves your business’ story. A super fan who engages with and shares your content more than you do. People who just make your world turn a little easier. Now there’s a cool, new way to thank them.

Starbucks continues to embrace the digital realm and social media by partnering with Twitter to introduce tweet-a-coffee. After quickly connecting your Starbucks and Twitter accounts, you can easily send your loyal friend, awesome customer or super fan a $5 eGift card. Seriously, it’s that easy.

As a business owner, I immediately thought of some priceless opportunities for brands. Giveways? You no longer need to retrieve a winner’s physical address to mail swag, just a Twitter handle. Thanking loyal fans (and customers)? It’s easy on your end but is appreciated by the recipient. Your fans and customers will enjoy being publicly recognized for their loyalty, contribution to your digital marketing efforts and fabulous ideas. In turn, your business receives positive PR and the warm, fuzzy feeling associated with being good corporate citizens. And don’t forget about acknowledging employees!

I had to try this new service, so I tweeted a coffee to one of Clearly Conveyed Communications‘s super fans, Lance Wyllie. Lance is always willing to engage in thoughtful conversation, add insightful comments to discussions (on the blog and Twitter) and is so generous with sharing others’ information.

The process couldn’t have been easier. After quickly connecting my Starbucks and Twitter accounts, I sent a personalized message to @tweetacoffee to @LanceWyllie (as seen above). Starbucks’ @Tweetacoffee account immediately tweeted Lance a clickable link to redeem his eGift card (which can be scanned from your smartphone or printed out). On the back end, Starbucks sent me a receipt confirming my purchase and separately emailed me when Lance viewed the gift. A seamless process.

It’s always exciting when a new tool becomes available to add to your marketing mix. Just remember: tweet some love, gain some respect.

How can you or your business utilize tweet-a-coffee?

Who would you tweet-a-coffee to?

Tweets from my (@jaimeshine) Twitter feed
Tweet-a-Coffee video courtesy of Starbucks

An espresso addict (and Starbucks fan),
Jaime

p.s. As an espresso addict, it’s hard for me to fathom people who don’t drink espresso or coffee. Rest assured, Starbucks offers tea, fruit juices, water, fresh bakery items, delicious breakfast sandwiches and oatmeal, among other favorites, for all of you non-coffee folks out there. 

p.s.s. To help spread the word, Starbucks is giving a $5 eGift card to the first 100,000 people who participate in the tweet-a-coffee program before 11/06/13 and fund the purchase with a Visa card. Full details here.

Coffee lover or not, connect with me… 
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