Share the Luck of the Irish with Your Clients & Employees

Whatever your background, we’re all Irish on St. Patrick’s Day!

St. Patrick's Day revelers enjoy the celebration

St. Patrick’s Day by Courtney Collison via CC BY-SA 2.0 http://bit.ly/1QVmT1J

Here’s how to share the spirit of this holiday with your business family:

  • Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant. Hand out fun promotional items, such as four leaf clover-printed sunglasses, green hats or four leaf clover beads. Remind everyone to wear green and punctuate the event with some fun Irish music (or March Madness)!
  • Enjoy March Madness during a St. Patrick’s Day Happy Hour — Invite your employees and/or clients to Happy Hour at your favorite local pub. Cheer on your favorite men’s college basketball teams (or the ones you picked on your bracket) with an ice cold Guinness in hand. If you’re feeling lucky, pick up the first round of drinks along with some hors d’oeuvres. Enjoy the camaraderie as you survive the roller coaster ride of the NCAA Tournament!
  • Hold a Luck of the Irish Contest — Invite your clients to participate in a themed contest celebrating this popular holiday. Anyone who places an order receives a mystery discount or gift. You can hold the contest digitally with a well-designed landing page, email marketing and social media promotion. Take the contest offline with direct mail, scratch off tickets and in-person visits. Don’t forget to create a hashtag and encourage clients to post their winning tickets on social!
  • Bring the Irish Spirit into Your Office — Encourage employees to wear green along with festive accessories. Reward the most festive, creative and other categories of your choice with gift certificates to your local pub, lunch delivered in the office or a day (or afternoon) off. Throughout the day, highlight your festivities on social media so fans can get to know the faces behind the scenes and see your fun culture.

St. Patrick’s Day 2016: How the World Will Celebrate From Dublin to Tokyo

However you decide to celebrate, have fun! May the Luck of the Irish be with you and your business always.

Cheers,
Jaime

Let’s chat (about green beer, holiday marketing or otherwise):
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3 Ways To Embrace the March Madness Spirit For Your Business

Two games in, and my bracket’s already busted. Oh hey, welcome to the CCC blog. I’m trying to sneak in some work today around the NCAA Men’s Tournament games. Sound familiar?

March Madness brings excitement!

Fans storm the court as Kent State beats rival Akron for the MAC East crown.

March Madness. As a basketball fan, sports junkie or gambler, you love it. As a business owner or manager, you may hate it. How do you make the most of this productivity black hole?

  1. Embrace the excitement. Approximately 40 million Americans will fill out more than 70 million brackets in 2015.* If you try to keep it out of the office, you’re missing out on the excitement it creates. Have an office pool, and encourage employees to display their brackets with pride. Have a “Tip-Off” party to commemorate the start of the tournament, complete with a basketball day luncheon of hot dogs or coneys, chips, nachos, other finger foods and all the trimmings.
  2. Bring the competition into your business. Hold contests for your various departments (most sales, most billings processed, highest amount of collections, etc.), and utilize the bracket format. Who’s going to #SurviveandAdvance to the next round? Recognize round winners, underdogs succeeding, MVPs, and of course, overall winners. Give meaningful prizes, such as a day off, lunch at a nice restaurant or coveted branded swag.
  3. Create a winning atmosphere. Beyond just displaying their brackets, encourage employees (or departments) to decorate their workspaces. Team paraphernalia, #1 foam hands and motivational sayings are all great ways to get in the spirit. If possible, allow employees to dress the part with their favorite team apparel. Allowing dress down days during a fun event doesn’t cost you anything but is appreciated by employees. Take your efforts one step farther by handing out basketball-themed promotional items complete with your brand. Branded water bottles, basketball stress relievers and rally towels are fun items that recipients can continue to use long after March Madness is gone. Offer higher end items, such as a tone-on-tone embroidered pullover, to contest winners.

Embracing the spirit of March Madness is a win-win. Your employees are happy yet still productive, and you end up on the right end of the final score.

Related reading: Sports & Leisure: Scoring Points & Creating Fans

Fan Feedback

How has your company embraced March Madness?

Who do you have cutting down the nets on your bracket?

Who’s your favorite college basketball team?

p.s. If you need any marketing, writing or social media help while you’re enjoying March Madness, we’ll be your biggest fan!

*Statistics courtesy of the American Gaming Association and GfK Custom Research North America

CCC’s head coach,
Jaime

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